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- Tasks: Lead innovative marketing campaigns for exciting global events and engage with industry leaders.
- Company: Dynamic B2B marketing solutions company with a rich history and a focus on cutting-edge events.
- Benefits: Up to £33k salary, hybrid work, private health insurance, and fun company socials.
- Why this job: Join a creative team and make a real impact in the world of marketing and events.
- Qualifications: Degree from a Russell Group university and 2-3 years of marketing experience.
- Other info: Opportunity for international travel and excellent career growth in a vibrant environment.
The predicted salary is between 28000 - 38000 £ per year.
Marketing Event Executive
Hybrid (2-3 days) – City, London
Managing 4 large Conferences (US and London)
Looking for high level academics from a Russell Group university.
About the company
They are a global B2B marketing solutions and events company. They were established over 30 years ago, but not standing still. They are proud producers of cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport and Logistics.
They are dedicated to creating memorable experiences, building industry communities, and helping businesses reach the right audiences through a range of engaging multichannel formats: live and virtual conferences, executive briefings, industry roundtables, surveys, reports, webinars, videos, podcasts, infographics, content marketing and more.
Job Description
- If you live and breathe marketing, we need to talk. They are looking for a Marketing Executive who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brand\’s reputation, improve customer experience and drive growth.
- As a Marketing Executive, you\’ll be responsible for developing and implementing the marketing campaign for a number of live events. You\’ll investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products to your target audience. You will be the driver of change in the team and forge the way to a brand-led marketing strategy.
- They expect you to be up-to-date with the latest digital technologies and marketing trends.
- You should have excellent communication skills and be able to express their messages creatively.
- You will lead by example within the marketing team and demonstrate success through your campaigns, ideas and positive attitude. The ideal candidate for this role is passionate about the \”art\” and \”science\” of marketing and will have an abundance of ideas for building effective strategies. He/she must bring a strong arsenal of techniques and methods to promote their products, services and public image.
- You will organise creative campaigns that generate high levels of revenue, qualified sales leads, web traffic and customer engagement.
- This is a full-time position reporting into the Head of Campaign Marketing.
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Analyse how their brand is positioned in the market and develop targeted consumer insights
- Take brand ownership and provide the vision, mission, goals and strategies to match
- Oversee the marketing of all products within your brand
- Lead creative development and create motivating stimulus to get targeted population to \”take action\”
- Design, test and implement successful marketing campaigns and own their implementation from ideation to execution
- Set up tracking systems for online marketing activities across your brand
- Develop strategies and tactics to get the word out about the brand and drive qualified traffic to the brand website
- Establish performance goals and prepare forecasts alongside the sector manager
- Measure and report performance of all marketing activities (monthly, quarterly and annual), and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors\’ activities to identify opportunities and key issues
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, partnerships, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Build strategic relationships and partner with key industry players, agencies and vendors
- Maintain and grow the sector database commissioning targeted research and implement re-engagement programmes
- Be in charge of marketing budget and allocate/invest funds wisely
- Brainstorm new and innovative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with the design department to produce promotional materials
- Design and implement social media and PPC strategy to align with business goals
- Collaborate with other teams, like marketing, sales and production to optimise campaign success and ensure brand consistency
- Stay up-to-date with current technologies and trends in marketing, design tools and applications
- Responsible for managing and supporting a junior member of the marketing team, overseeing the delivery and optimisation of their campaigns to ensure performance targets are consistently met
The ideal candidate
- BSc/BA/MS degree (Russell Group)
- 2-3 years proven experience as a Marketing Executive, Senior Marketing Executive or similar role
- Proven experience as a Events Marketing is desirable
- Thorough understanding of marketing techniques, data analysis and statistics methods
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM, marketing automation)
- Results driven with proven leadership skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of the box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong organisational and time-management abilities
- Creativity and commercial awareness
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Solid background in customer acquisition and engagement strategies
- An ability to manage marketing projects end-to-end
- Experience with A/B and multivariate experiments
- Hands-on experience with HTML and WordPress
- Thorough knowledge of marketing automation technology
- Thorough knowledge of analytical and database tools
Benefits
Opportunity for international travel
Hybrid working (2-3 days)
Private Health insurance
Dog friendly office
Drinks fridge and snacks in the office
Christmas and summer parties + company socials throughout the year
25 days + BH
Bonus
Follow @Honorsearch Linkedin
for all live roles as they come in
Senior Marketing Executive (Conference/ Events) - Global B2B marketing solutions and Events company (Conferences)- City, London / Hybrid - up to 33k+ Bonus + Bonus employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive (Conference/ Events) - Global B2B marketing solutions and Events company (Conferences)- City, London / Hybrid - up to 33k+ Bonus + Bonus
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to professionals. You never know who might have the inside scoop on job openings or can refer you directly.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your marketing expertise and any successful campaigns you've led. Bring examples of your work to the conversation – it’s all about showcasing what you can bring to the table!
✨Follow Up Like a Boss
After interviews or networking events, send a quick follow-up message to thank them for their time. This not only shows your appreciation but also keeps you fresh in their minds. A little persistence goes a long way!
✨Utilise Our Website
Don’t forget to check out our website for job listings that match your skills! We’re always updating our opportunities, so keep an eye out for roles that excite you. Applying through us gives you a better chance to stand out!
We think you need these skills to ace Senior Marketing Executive (Conference/ Events) - Global B2B marketing solutions and Events company (Conferences)- City, London / Hybrid - up to 33k+ Bonus + Bonus
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see that you live and breathe this stuff, so share your ideas and experiences that demonstrate your passion for the industry.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight relevant experience in events marketing and any creative campaigns you've worked on. We love seeing how you've made an impact in previous roles, so don’t hold back!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for our team. Be creative, express your thoughts clearly, and don’t forget to mention how you can contribute to our brand-led marketing strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our dynamic team!
How to prepare for a job interview at Honor Search Ltd
✨Know Your Audience
Before the interview, research the company and its target audience. Understand their market position and the types of events they organise. This will help you tailor your responses to show how your skills can directly benefit their marketing strategies.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved innovative ideas or creative problem-solving. Be ready to discuss how you can bring fresh concepts to their events and engage their audience effectively.
✨Demonstrate Data Savvy
Since the role requires a strong understanding of data analysis, come prepared with examples of how you've used data to drive marketing decisions. Discuss specific metrics you've tracked and how they influenced your campaign strategies.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in their future projects and challenges. Inquire about their upcoming events or how they measure the success of their marketing campaigns. This demonstrates your enthusiasm and strategic thinking.
