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For Companies At a Glance
- Tasks: Shape and execute B2B marketing strategies to drive lead generation for top-tier clients.
- Company: Join a dynamic global B2B marketing agency working with brands like AWS, Adobe, and Google.
- Benefits: Enjoy a hybrid work model, collaborative culture, and opportunities for professional growth.
- Why this job: Be part of an innovative team that values creativity and delivers impactful marketing solutions.
- Qualifications: Experience in B2B marketing, strong analytical skills, and a degree in Marketing or Business preferred.
- Other info: Work in a fast-paced environment with a focus on collaboration and measurable results.
The predicted salary is between 36000 - 60000 £ per year.
B2B Agency background needed - ESSENTIAL. Hybrid Global agency - 65 staff and growing! Working with clients such as AWS, Adobe, Google, SAP etc.
A Global B2B Lead Generation and Marketing agency in London are seeking a B2B Strategist to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. We engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups.
The Role
As a Strategist, you will play a pivotal role in shaping and executing clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making. Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.
Key Responsibilities
- Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives, as well as target audience needs.
- Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.
- Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.
- Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
- Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
- Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.
- Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.
- Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.
- Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.
- Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies.
- Content Creation: Develop high-quality content that supports lead generation efforts, including whitepapers, case studies, event landing pages and outreach copy.
- Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.
- Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.
Qualifications
- Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.
- Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a fast-paced environment.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Degree in Marketing, Business, or a related field is preferred.
Key Attributes
- Strategic thinker: Able to see the bigger picture while managing the finer details.
- Client-centric: Committed to delivering exceptional service and value to clients.
- Collaborative team member: Excels at working with cross-functional teams and inspiring others.
- Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
- Adaptable: Thrives in a dynamic, fast-paced environment.
- Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.
- Data-Driven: Uses data and analytics to inform decision-making and measure success.
Marketing Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generation M employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generation M
✨Tip Number 1
Network with professionals in the B2B marketing and events space. Attend industry events, webinars, or workshops where you can meet potential colleagues or clients. Building relationships can give you insights into the company culture and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing and lead generation. Follow relevant blogs, podcasts, and social media channels to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience that showcase your strategic thinking and results-driven approach. Be ready to explain how you’ve successfully developed and executed marketing strategies that align with business objectives.
✨Tip Number 4
Research the agency's current clients and their marketing strategies. Understanding their needs and challenges will allow you to tailor your discussions during interviews, showing that you are proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Marketing Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generation M
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and event strategy. Use specific examples of past campaigns you've worked on, especially those that involved lead generation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and events. Mention specific clients or projects that resonate with you, such as AWS or Google, and explain how your skills can add value to their team.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools or methodologies you are familiar with.
Demonstrate Collaboration Experience: Emphasise your ability to work collaboratively with cross-functional teams. Provide examples of successful projects where you worked closely with other departments, showcasing your teamwork and communication skills.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in a B2B marketing agency, especially if you've worked on event marketing. Be prepared to discuss specific campaigns you've led and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've monitored campaign performance and made adjustments based on insights.
✨Prepare for Client Collaboration Scenarios
Expect questions about how you would work with clients to understand their goals and challenges. Think of examples where you've tailored strategies to meet client needs and how you ensured their satisfaction.
✨Emphasise Creativity and Innovation
The agency values innovative thinking, so be ready to share ideas on how you would develop unique topics and themes for events. Discuss any past experiences where your creative solutions led to successful outcomes.
