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- Tasks: Lead digital marketing campaigns and CRM strategies to drive customer engagement and growth.
- Company: Join a fast-growing tech scale-up revolutionising waste collection with innovative solutions.
- Benefits: Enjoy a competitive salary, well-being programs, team lunches, and excellent career progression.
- Why this job: Make a real impact in a supportive team while advancing your marketing career in a dynamic environment.
- Qualifications: Must have experience with Braze or similar, and a strong background in digital marketing.
- Other info: This hybrid role is based in Potters Bar, offering flexibility and a vibrant company culture.
The predicted salary is between 40000 - 66000 £ per year.
Potters Bar- E6 Hybrid Digital Marketing Manager (Performance) £50k - £55k MUST have full competency of Braze or Similar
About Them: A fast-growing and forward-thinking digital scale-up with ambitious growth plans. Their mission is to revolutionise the way residential and commercial clients experience waste collection through innovative, customer-focused solutions. They pride themselves on their collaborative, energetic, and supportive team culture. If you’re passionate about digital marketing and eager to make a significant impact on a national scale, this is the place for you!
Job Overview: We are seeking an ambitious, proactive, and innovative Digital Performance Marketing Manager to lead this full-funnel marketing efforts as a generalist. This role is ideal for a versatile marketer with proven experience across key areas, including CRM, social media, digital advertising, and performance marketing. You’ll take ownership of marketing activities across both residential and commercial sectors, focusing on customer acquisition, growth, and retention. You will play a crucial role in shaping our brand presence, optimising campaign performance, and ensuring our message cuts through to the right audiences. This opportunity offers a dynamic mix of strategic oversight and hands-on execution, perfect for a data-driven marketer ready to take the next step in their career.
What’s In It For You:
- Competitive salary of up to £55,000
- A wide range of company benefits, including well-being programs, discounts, special day holidays, team lunches, and more.
- A fast-paced, dynamic work environment in an exciting scale-up with excellent career progression opportunities.
- Be part of a supportive and ambitious team making a real impact.
Key Accountabilities:
- Digital Campaign Management: Take ownership of the content calendar. Plan, implement, and track high-performing and data-driven digital marketing campaigns across Google advertising (Search, Display, YouTube), email, push notifications, and organic growth channels (SEO, social, content) to drive revenue growth. Develop and manage multi-channel engagement campaigns for retail and commercial, including newsletters, blog content, social media and awards, ensuring consistency in tone and brand messaging. Use a strong eye for content creation to craft compelling copy for landing pages, campaigns, and blog articles that drive traffic, conversion, and engagement.
- CRM Strategy & Execution: Lead the execution of B2C and B2B CRM campaigns using Braze, including email, push notifications, surveys and in-app messaging, to drive customer engagement and lifecycle performance. Collaborate cross-functionally with teams across Marketing, Operations, and Product to align CRM efforts with broader business goals and customer experience strategies. Own the end-to-end CRM process, including campaign design, implementation, segmentation, personalisation, and optimisation using industry best practices. Bring expertise in CRM performance marketing, improving the relevance and impact of communications to increase conversion, retention, and lifetime value.
- Marketing Analytics & Reporting: Own performance marketing analytics, using A/B testing, segmentation, and conversion funnel insights to optimise the impact of all digital and CRM campaigns. Report on and analyse key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Return on Investment (ROI), open/click rates, and unsubscribe trends. Use tools like HubSpot and Braze for campaign automation, reporting, and customer journey optimisation.
Marketing Manager (CRM/ Performance/ Braze ) Tech Co - EN6 employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (CRM/ Performance/ Braze ) Tech Co - EN6
✨Tip Number 1
Familiarise yourself with Braze and similar CRM tools if you haven't already. Since the role specifically requires full competency in Braze, consider taking online courses or tutorials to enhance your skills and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with data-driven marketing campaigns. Prepare specific examples of past campaigns you've managed, focusing on metrics like Customer Acquisition Cost (CAC) and Return on Investment (ROI) to highlight your analytical skills.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience in performance marketing and CRM. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends and best practices.
✨Tip Number 4
Research the company’s mission and values thoroughly. Understanding their focus on innovative, customer-focused solutions will help you tailor your discussions and show how your personal values align with theirs during the interview process.
We think you need these skills to ace Marketing Manager (CRM/ Performance/ Braze ) Tech Co - EN6
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with CRM, digital marketing, and specifically your proficiency with Braze or similar tools. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention specific examples of how you've successfully managed campaigns in the past and how you can contribute to their growth.
Showcase Relevant Experience: In your application, emphasise your experience with multi-channel engagement campaigns and performance marketing analytics. Provide metrics or results from previous roles to illustrate your impact on customer acquisition and retention.
Highlight Collaborative Skills: Since the company values a collaborative team culture, mention any experiences where you've worked cross-functionally. This could include projects where you collaborated with other departments to achieve marketing goals.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your Braze Expertise
Since the role requires full competency in Braze, be prepared to discuss your experience with the platform. Highlight specific campaigns you've managed using Braze, focusing on how you utilised its features to drive customer engagement and improve performance.
✨Demonstrate Data-Driven Decision Making
This position emphasises analytics and performance marketing. Be ready to share examples of how you've used data to inform your marketing strategies. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Align with Their Mission
Understand the company's mission to revolutionise waste collection. During the interview, express your passion for innovative, customer-focused solutions and how your marketing strategies can contribute to their goals in both residential and commercial sectors.
✨Prepare for Cross-Functional Collaboration
The role involves working closely with various teams. Be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully aligned marketing efforts with other departments to achieve common business objectives.
