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- Tasks: Lead innovative marketing campaigns for exciting live events and engage with diverse audiences.
- Company: Join a global B2B marketing solutions company with over 30 years of experience in creating impactful events.
- Benefits: Enjoy hybrid work, private health insurance, and fun company socials throughout the year.
- Why this job: Be part of a dynamic team driving change and creativity in a fast-paced marketing environment.
- Qualifications: Ideal candidates should have a degree from a Russell Group university and 2-3 years of marketing experience.
- Other info: Opportunity for international travel and a dog-friendly office culture.
The predicted salary is between 30000 - 48000 ÂŁ per year.
Marketing Manager (Conference, Events) – Global B2B marketing solutions and Events company (Conferences)- City, London / Hybrid – up to ÂŁ43k + Bonus
Marketing Manager (Conference, Events) – Global B2B marketing solutions and Events company (Conferences)- City, London / Hybrid – up to ÂŁ43k + Bonus
This range is provided by Honor Search Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Honor Search Ltd
Founder | Managing Director at Honor Search Ltd
Brand /Event Marketing Manager
Hybrid (2-3 days) – City, London
1 Report – ME
Managing 4 large Conferences (US and London)
Looking for high level academics from a Russell Group university.
About the company
They are a global B2B marketing solutions and events company. They were established over 30 years ago, but not standing still. They are proud producers of cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport and Logistics.
They are dedicated to creating memorable experiences, building industry communities, and helping businesses reach the right audiences through a range of engaging multichannel formats: live and virtual conferences, executive briefings, industry roundtables, surveys, reports, webinars, videos, podcasts, infographics, content marketing and more.
Job Description
- If you live and breathe marketing, we need to talk. They are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.
- As a Brand Marketing Manager, you’ll be responsible for developing and implementing the marketing campaign for a number of live events. You’ll investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products to your target audience. You will be the driver of change in the team and forge the way to a brand-led marketing strategy.
- They expect you to be up-to-date with the latest digital technologies and marketing trends. You should have excellent communication skills and be able to express their messages creatively.
- You will lead by example within the marketing team and demonstrate success through your campaigns, ideas and positive attitude. The ideal candidate for this role is passionate about the “art” and “science” of marketing and will have an abundance of ideas for building effective strategies. He/she must bring a strong arsenal of techniques and methods to promote their products, services and public image.
- You will organise creative campaigns that generate high levels of revenue, qualified sales leads, web traffic and customer engagement.
- This is a full-time position reporting into the Head of Campaign Marketing.
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Analyse how their brand is positioned in the market and develop targeted consumer insights
- Take brand ownership and provide the vision, mission, goals and strategies to match
- Oversee the marketing of all products within your brand
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Design, test and implement successful marketing campaigns and own their implementation from ideation to execution
- Set up tracking systems for online marketing activities across your brand
- Develop strategies and tactics to get the word out about the brand and drive qualified traffic to the brand website
- Establish performance goals and prepare forecasts alongside the sector manager
- Measure and report performance of all marketing activities (monthly, quarterly and annual), and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, partnerships, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Build strategic relationships and partner with key industry players, agencies and vendors
- Maintain and grow the sector database commissioning targeted research and implement re-engagement programmes
- Be in charge of marketing budget and allocate/invest funds wisely
- Brainstorm new and innovative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with the design department to produce promotional materials
- Design and implement social media and PPC strategy to align with business goals
- Collaborate with other teams, like marketing, sales and production to optimise campaign success and ensure brand consistency
- Stay up-to-date with current technologies and trends in marketing, design tools and applications
- Responsible for managing and supporting a junior member of the marketing team, overseeing the delivery and optimisation of their campaigns to ensure performance targets are consistently met
The ideal candidate
- BSc/BA/MS degree (Russell Group)
- 2-3 years proven experience as a Marketing Manager, Senior Marketing Executive or similar role
- Proven experience as a Brand Manager is desirable
- Thorough understanding of marketing techniques, data analysis and statistics methods
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM, marketing automation)
- Results driven with proven leadership skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of the box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong organisational and time-management abilities
- Creativity and commercial awareness
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Solid background in customer acquisition and engagement strategies
- An ability to manage marketing projects end-to-end
- Experience with A/B and multivariate experiments
- Hands-on experience with HTML and WordPress
- Thorough knowledge of marketing automation technology
- Thorough knowledge of analytical and database tools
Opportunity for international travel
Private Health insurance
Dog friendly office
Drinks fridge and snacks in the office
Christmas and summer parties + company socials throughout the year
25 days + BH
Bonus
Follow @Honorsearch Linkedin for all live roles as they come in!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Events Services
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Marketing Manager (Conference, Events) - Global B2B marketing solutions and Events company (Co[...] employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Conference, Events) - Global B2B marketing solutions and Events company (Co[...]
✨Tip Number 1
Network with professionals in the B2B marketing and events industry. Attend relevant conferences, webinars, or local meetups to connect with potential colleagues and industry leaders. This can help you gain insights into the company culture and possibly get a referral.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and event management. Follow industry blogs, podcasts, and social media channels to gather fresh ideas that you can discuss during interviews, showcasing your passion and knowledge.
✨Tip Number 3
Prepare to demonstrate your analytical skills by familiarising yourself with key performance indicators (KPIs) relevant to marketing campaigns. Be ready to discuss how you've used data to drive decisions in past roles, as this is crucial for the Marketing Manager position.
✨Tip Number 4
Research the company's previous events and marketing strategies. Understanding their approach will allow you to tailor your discussions and suggest innovative ideas that align with their goals, making you stand out as a candidate.
We think you need these skills to ace Marketing Manager (Conference, Events) - Global B2B marketing solutions and Events company (Co[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in managing events and conferences. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the B2B landscape. Mention specific campaigns you've led and how they align with the company's goals.
Showcase Your Creativity: In your application, include examples of innovative marketing strategies you've developed. This could be through case studies or brief descriptions of successful campaigns that demonstrate your ability to think outside the box.
Highlight Analytical Skills: Since the role requires data-driven decision-making, emphasise your experience with analytics tools and how you've used data to inform marketing strategies. Provide specific metrics or results to back up your claims.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your Marketing Passion
Make sure to express your genuine enthusiasm for marketing during the interview. Share specific examples of campaigns you've worked on and how they reflect your passion for the field. This will help demonstrate that you live and breathe marketing, which is a key requirement for the role.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data analysis in your previous roles. Be ready to explain how you've measured the success of marketing campaigns and what metrics you focused on. This will show that you have a strong understanding of the analytical side of marketing, which is crucial for this position.
✨Be Creative with Ideas
Think of innovative marketing strategies or campaigns that you've conceived in the past. During the interview, share these ideas and how they could apply to the company's goals. Highlighting your creativity will align well with their need for someone who can think outside the box.
✨Know the Company and Industry Trends
Research the company and its position within the B2B marketing and events industry. Be prepared to discuss current trends and how they might impact the company's marketing strategies. This shows that you're proactive and genuinely interested in contributing to their success.
