Marketing Manager (Conference/ Events) - Global B2B marketing solutions and Events company- C[...]

Overview

Marketing Manager (Conference/Events) – Global B2B marketing solutions and events company. Location: City, London / Hybrid. Salary: up to £43k + bonus (range provided by Honor Search Ltd; actual pay based on skills and experience).

About the company

They are a global B2B marketing solutions and events company, established over 30 years ago. They produce cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport and Logistics. They create memorable experiences, build industry communities, and help businesses reach the right audiences through live and virtual conferences, executive briefings, industry roundtables, surveys, reports, webinars, videos, podcasts, infographics, content marketing and more.

Job Description

We are looking for a Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. In a dynamic and fast-paced environment, you will generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth. You will be responsible for developing and implementing the marketing campaign for a number of live events, testing ideas to build your community, engaging with prospects, and cross-promoting products to the target audience. You will lead by example within the marketing team and help drive a brand-led marketing strategy. You should stay up-to-date with the latest digital technologies and marketing trends, have excellent communication skills, and be able to express messages creatively.

The role is full-time and reports into the Head of Campaign Marketing.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies
• Analyse brand positioning and develop targeted consumer insights
• Take brand ownership and define vision, goals and strategies
• Oversee marketing of all products within the brand
• Lead creative development and motivate the target audience to take action
• Design, test and implement marketing campaigns from ideation to execution
• Set up tracking systems for online marketing activities
• Develop strategies to drive traffic and awareness to the brand website
• Establish performance goals and prepare forecasts
• Measure and report on marketing performance (ROI, KPIs) monthly, quarterly and annually
• Monitor market trends, consumer markets and competitors to identify opportunities
• Experiment with organic and paid channels (content, PPC, partnerships, social media, lead generation, copywriting, analytics)
• Build strategic relationships with industry players, agencies and vendors
• Maintain and grow the sector database and implement engagement programmes
• Manage the marketing budget and allocate funds wisely
• Brainstorm new growth strategies and run experiments to measure impact
• Collaborate with design to produce promotional materials
• Plan and measure social media and PPC strategies aligned with business goals
• Collaborate with marketing, sales and production teams to ensure brand consistency
• Stay up-to-date with marketing tools, technologies and trends
• Support and manage a junior marketing team member to deliver campaigns and meet targets

The ideal candidate

• BSc/BA/MS degree (Russell Group)
• 2–3 years experience as a Senior Marketing Executive/Marketing Manager or similar
• Experience in Events Marketing is desirable
• Strong understanding of marketing techniques, data analysis and statistics
• Proven ability to develop and execute marketing strategies with ownership and accountability
• Knowledge of strategic planning and marketing best practices
• Proficiency in MS Office and marketing software (CRM, marketing automation)
• Results-driven with leadership skills
• Strong understanding of the full marketing mix
• Creativity, commercial awareness and strong communication skills
• Experience identifying target audiences and creating engaging campaigns
• Ability to develop brand and marketing strategies and present recommendations to executives
• Excellent organizational and time-management abilities
• Data-driven with strong analytical skills
• Experience with A/B and multivariate testing
• Hands-on experience with HTML and WordPress
• Knowledge of marketing automation and analytics tools

Benefits

• Opportunity for international travel
• Private health insurance
• Dog-friendly office
• Drinks fridge and snacks in the office
• Christmas and summer parties + company socials
• 25 days holiday + Bank Holidays

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