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For Companies At a Glance
- Tasks: Manage client relationships and oversee exciting event marketing campaigns for top tech brands.
- Company: Join a dynamic global B2B lead generation agency based in London, working with industry giants.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a collaborative team that values creativity and innovation in the marketing space.
- Qualifications: A degree in Marketing or related field and up to 2 years of relevant experience required.
- Other info: Occasional travel for client meetings and events may be necessary.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Communications Manager (B2B) Agency/ B2B/ Tech background ideal! Overseeing Event campaigns for global Tech and Agency clients (Adobe, SAP, Google, AWS and tier 1 agencies!)
The Role
As a Marketing Communication Executive/ Manager you’ll serve as a primary point of contact for clients, ensuring their needs are met and their expectations are exceeded. This role involves managing client relationships, developing account and campaign plans, and delivering Event marketing solutions that meet the scope of work, and exceed the client’s expectations!
As an Account Manager you’ll work closely with internal teams to ensure the successful execution of B2B marketing campaigns and strategies.
Key Responsibilities
- Client Relationship Management & Events
- Develop and maintain strong, long-term relationships with clients, acting as the day-to-day point of contact.
- Lead regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities.
- Address client needs and concerns promptly, ensuring satisfaction and fostering trust.
- Understand client businesses, industries, and objectives to provide input into campaigns and guidance.
- Prepare and present regular reports on account status, campaign performance, and key metrics to clients and internal stakeholders.
- Work closely with the Client Lead and Strategy Director to develop tailored marketing and business development strategies, and deliverables for your client accounts.
- Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.
- Monitor industry trends and competitor activities to provide clients with innovative solutions.
- Prepare presentations, decks and reports for meetings and presentations with clients.
- Coordinate teams internally working on your accounts, fostering a collaborative and high-performance work environment.
Qualifications
- A degree in Marketing, Business, Events or a related field is preferred.
- Up to 2 years of experience in account management, preferably within a B2B marketing agency.
- Occasional travel may be required for client meetings and events.
Key Attributes
- Proven experience as an Account Manager or in a similar role within a B2B marketing agency.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
- Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.
- Ability to analyse data and metrics to inform decision-making and demonstrate campaign effectiveness.
- Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.
- Proactive and solution-oriented, with the ability to address and resolve client issues effectively.
- Familiarity with marketing automation tools, CRM software, and other relevant technologies.
Marketing Communications Manager (Events, AM, B2B, Tech, Agency) - Global B2B Lead Generation a[...] employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager (Events, AM, B2B, Tech, Agency) - Global B2B Lead Generation a[...]
✨Tip Number 1
Network with professionals in the B2B marketing and events industry. Attend relevant events, webinars, or workshops to connect with potential colleagues and clients. This can help you gain insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing and event management. Follow industry leaders on social media and subscribe to relevant newsletters. This knowledge will not only prepare you for interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed client relationships and campaigns in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your problem-solving skills and ability to exceed client expectations.
✨Tip Number 4
Research Honor Search Ltd and their key clients, such as Adobe and Google. Understanding their business model and recent projects will allow you to tailor your conversations and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Marketing Communications Manager (Events, AM, B2B, Tech, Agency) - Global B2B Lead Generation a[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, account management, and events. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific experiences that align with the responsibilities listed, such as managing client relationships or executing marketing campaigns.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application materials are well-written and free of errors. Consider including examples of how you've effectively communicated with clients or presented complex information.
Highlight Analytical Abilities: Demonstrate your analytical skills by mentioning any experience you have with data analysis or metrics in your previous roles. This could include how you used data to inform marketing strategies or improve campaign performance.
How to prepare for a job interview at Honor Search Ltd
✨Know Your Clients
Familiarise yourself with the key clients mentioned in the job description, such as Adobe, SAP, and Google. Understanding their business models and marketing strategies will help you demonstrate your ability to manage client relationships effectively.
✨Showcase Your Communication Skills
Prepare to discuss examples of how you've successfully communicated complex information in previous roles. Highlight your verbal and written communication skills, as these are crucial for presenting reports and leading client meetings.
✨Demonstrate Analytical Thinking
Be ready to talk about how you've used data to inform decisions in past campaigns. Discuss specific metrics you've tracked and how they influenced your strategies, showcasing your analytical skills.
✨Emphasise Team Collaboration
Since the role involves coordinating with internal teams, share experiences where you've worked collaboratively to achieve a common goal. Highlight your organisational skills and ability to manage multiple projects simultaneously.
