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- Tasks: Lead growth marketing strategies and manage campaigns for customer acquisition and brand visibility.
- Company: Join a leading computer games and entertainment company collaborating with top brands like Xbox and Sony.
- Benefits: Enjoy flexible working hours, hybrid options, staff discounts, and performance bonuses.
- Why this job: Be part of a creative team at the forefront of pop culture and retail innovation.
- Qualifications: 4+ years in growth marketing, experience with PPC, social media, and managing teams.
- Other info: Passion for gaming and pop culture is a big plus!
The predicted salary is between 30000 - 42000 £ per year.
Digital Marketing Manager (Product, Data Feeds, Performance, D2C, customer acquisition, revenue growth, brand visibility )- Leading computer games and Entertainment company- Welwyn Garden City, AL7
Digital Marketing Manager (Product, Data Feeds, Performance, D2C, customer acquisition, revenue growth, brand visibility )- Leading computer games and Entertainment company- Welwyn Garden City, AL7
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This range is provided by Honor Search Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Honor Search Ltd
Founder | Managing Director at Honor Search Ltd
(customer acquisition, revenue growth, brand visibility , D2C , strategic planning, paid media campaigns, affiliate programs, influencer partnerships, data capture)
Growth Marketing Manager
Location: Welwyn Garden City (Hybrid working from office & home)
Hours: Monday – Friday (37.5hrs per week) with flexible working time
Leadership: 1 report
The Company: They are a successful computer games and entertainment company based in Welwyn Garden City, who work closely with Microsoft Xbox, Sega, Sony, Bethesda, Universal, Warner Bros, Minecraft, Hasbro and many others.
Role Overview
As the Growth Marketing Manager, you will drive customer acquisition, revenue growth, and brand visibility across our D2C brands. You will lead the strategic planning and execution of multi-channel paid media campaigns, affiliate programs, influencer partnerships, and more. You\’ll also be pivotal in maximising data capture to power future marketing strategies.
This is both a hands-on and leadership role — you will manage a direct report and must be comfortable leading, mentoring, and growing a team as we scale. They are looking for someone highly data-driven, proactive, and performance-obsessed, with a passion for finding new growth levers and achieving outstanding ROI and CPA targets.
Key Responsibilities
Build and lead a comprehensive growth marketing strategy across PPC (Google Ads, Microsoft Advertising), Programmatic, Affiliate, Paid Social, and Influencer Marketing.
Set clear objectives, KPIs, and forecasts to drive measurable growth while maintaining efficient ROI and CPA targets
Performance Marketing Leadership
Plan, launch, optimize, and scale PPC campaigns on Google Ads and Microsoft Advertising.
Manage programmatic advertising strategies for brand and product awareness
Oversee and optimise affiliate marketing efforts, collaborating closely with affiliate networks and partners.
Develop and execute paid social strategies across Meta.
Influencer and Partnerships Growth
Possess a strong understanding and experience in influencer and partnership marketing to effectively manage and guide a direct report responsible for day-to-day execution.
Support the development of strategies for influencer collaborations that drive brand awareness and direct conversion goals.
Ensure influencer activities are aligned with brand identity, performance objectives, and marketing KPIs.
Team Management
Manage and mentor a direct report, supporting their development and ensuring high-quality execution across their areas of ownership.
Foster a collaborative, high-performance team culture as the department grows.
Data Capture & Analysis
Implement initiatives to maximise data capture from all paid channels, feeding into CRM and retargeting strategies.
Use first-party data to create highly personalised marketing campaigns and drive loyalty and repeat purchases.
Continuously monitor, report, and analyse channel performance, providing actionable insights and recommendations on KPIs such as CAC, ROI, LTV, and CPA.
Own and manage analytics tracking across paid marketing channels using Google Analytics 4 (GA4).
Cross-Functional Collaboration
Work with E-commerce, Creative, CRM, and Product teams to align campaigns and customer journeys.
Contribute to new product and brand launches with paid media support.
Skills & Experience
4+ years of experience in a growth or performance marketing role, preferably in a D2C or E-commerce business.
Proven track record of delivering scalable, profitable growth across PPC, Paid Social, Affiliates, and/or Programmatic.
Prior experience managing at least one direct report or mentoring junior team members.
Deep understanding of attribution, customer acquisition cost, LTV, and ROI metrics.
Hands-on experience with Google Ads, Microsoft Advertising, Meta Business Suite, affiliate networks (like Awin), and programmatic platforms.
Experience working with influencer campaigns and managing partnerships.
Strong analytical skills; ability to extract insights from data and translate into actionable strategies.
Highly organized, adaptable, and comfortable managing multiple projects simultaneously.
Passion for pop culture, gaming, and licensed brands is a big plus!
What they Offer
Competitive salary and performance bonuses
Staff discounts across all our brands.
Flexible working hours and hybrid working options.
Collaborative and creative team environment.
Opportunity to grow with a fast-paced, exciting business at the intersection of pop culture and retail innovation.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Entertainment Providers and Marketing Services
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Digital Marketing Manager (Product, Data Feeds, Performance, D2C, customer acquisition, revenue[...] employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Product, Data Feeds, Performance, D2C, customer acquisition, revenue[...]
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in D2C and performance marketing. Being able to discuss current strategies and tools during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the gaming and entertainment sectors. Attend industry events or join relevant online communities to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed, particularly those involving PPC, social media, or influencer partnerships. Highlighting measurable results will demonstrate your ability to drive growth and achieve KPIs.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to inform marketing decisions. Discuss any tools you’ve used for tracking performance metrics, as this aligns well with the role's focus on data-driven strategies.
We think you need these skills to ace Digital Marketing Manager (Product, Data Feeds, Performance, D2C, customer acquisition, revenue[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like customer acquisition, performance marketing, and data analysis. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your skills align with the company's goals. Mention specific achievements in previous roles that showcase your ability to drive revenue growth and brand visibility.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies. Discuss any tools or platforms you’ve used, such as Google Analytics, to track performance and optimise campaigns.
Highlight Leadership Experience: If you have experience managing teams or mentoring others, be sure to highlight this in your application. Discuss your leadership style and how you foster a collaborative environment, as this is a key aspect of the role.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your Data-Driven Mindset
As a Digital Marketing Manager, being data-driven is crucial. Prepare to discuss specific metrics you've improved in past roles, such as CAC, ROI, and LTV. Use examples that highlight your analytical skills and how you've used data to inform marketing strategies.
✨Demonstrate Leadership Experience
Since this role involves managing a direct report, be ready to share your leadership experiences. Talk about how you've mentored team members, fostered collaboration, and driven performance within your team. Highlight any successful projects where your leadership made a difference.
✨Prepare for Multi-Channel Strategy Discussions
The company is looking for someone who can handle various marketing channels. Be prepared to discuss your experience with PPC, paid social, affiliate marketing, and influencer partnerships. Have examples ready that illustrate how you've successfully executed multi-channel campaigns.
✨Express Your Passion for Gaming and Pop Culture
This role is within the gaming and entertainment industry, so showing your enthusiasm for pop culture and gaming can set you apart. Share your personal interests or experiences related to the industry, and explain how they align with the company's mission and values.
