Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]
Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]

Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]

Welwyn Garden City Full-Time 30000 - 42000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital marketing strategies to boost customer acquisition and brand visibility.
  • Company: Join a top computer games and entertainment company collaborating with major brands like Xbox and Sony.
  • Benefits: Enjoy flexible working hours, hybrid options, and staff discounts across all brands.
  • Why this job: Be part of a creative team in a fast-paced environment at the intersection of pop culture and retail.
  • Qualifications: 4+ years in growth marketing, with experience in PPC, Paid Social, and team management.
  • Other info: Passion for gaming and pop culture is a big plus!

The predicted salary is between 30000 - 42000 £ per year.

Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, and brand visibility )- Leading computer games and entertainment company- Welwyn Garden City, AL7

Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, and brand visibility )- Leading computer games and entertainment company- Welwyn Garden City, AL7

5 days ago Be among the first 25 applicants

This range is provided by Honor Search Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Honor Search Ltd

Founder | Managing Director at Honor Search Ltd

(customer acquisition, revenue growth, brand visibility , D2C , strategic planning, paid media campaigns, affiliate programs, influencer partnerships, data capture)

Growth Marketing Manager

Location: Welwyn Garden City (Hybrid working from office & home)

Hours: Monday – Friday (37.5hrs per week) with flexible working time

Leadership: 1 report

The Company: They are a successful computer games and entertainment company based in Welwyn Garden City, who work closely with Microsoft Xbox, Sega, Sony, Bethesda, Universal, Warner Bros, Minecraft, Hasbro and many others.

Role Overview

As the Growth Marketing Manager, you will drive customer acquisition, revenue growth, and brand visibility across our D2C brands. You will lead the strategic planning and execution of multi-channel paid media campaigns, affiliate programs, influencer partnerships, and more. You\’ll also be pivotal in maximising data capture to power future marketing strategies.

This is both a hands-on and leadership role — you will manage a direct report and must be comfortable leading, mentoring, and growing a team as we scale. They are looking for someone highly data-driven, proactive, and performance-obsessed, with a passion for finding new growth levers and achieving outstanding ROI and CPA targets.

Key Responsibilities

Build and lead a comprehensive growth marketing strategy across PPC (Google Ads, Microsoft Advertising), Programmatic, Affiliate, Paid Social, and Influencer Marketing.

Set clear objectives, KPIs, and forecasts to drive measurable growth while maintaining efficient ROI and CPA targets

Performance Marketing Leadership

Plan, launch, optimize, and scale PPC campaigns on Google Ads and Microsoft Advertising.

Manage programmatic advertising strategies for brand and product awareness

Oversee and optimise affiliate marketing efforts, collaborating closely with affiliate networks and partners.

Develop and execute paid social strategies across Meta.

Influencer and Partnerships Growth

Possess a strong understanding and experience in influencer and partnership marketing to effectively manage and guide a direct report responsible for day-to-day execution.

Support the development of strategies for influencer collaborations that drive brand awareness and direct conversion goals.

Ensure influencer activities are aligned with brand identity, performance objectives, and marketing KPIs.

Team Management

Manage and mentor a direct report, supporting their development and ensuring high-quality execution across their areas of ownership.

Foster a collaborative, high-performance team culture as the department grows.

Data Capture & Analysis

Implement initiatives to maximise data capture from all paid channels, feeding into CRM and retargeting strategies.

Use first-party data to create highly personalised marketing campaigns and drive loyalty and repeat purchases.

Continuously monitor, report, and analyse channel performance, providing actionable insights and recommendations on KPIs such as CAC, ROI, LTV, and CPA.

Own and manage analytics tracking across paid marketing channels using Google Analytics 4 (GA4).

Cross-Functional Collaboration

Work with E-commerce, Creative, CRM, and Product teams to align campaigns and customer journeys.

Contribute to new product and brand launches with paid media support.

Skills & Experience

4+ years of experience in a growth or performance marketing role, preferably in a D2C or E-commerce business.

Proven track record of delivering scalable, profitable growth across PPC, Paid Social, Affiliates, and/or Programmatic.

Prior experience managing at least one direct report or mentoring junior team members.

Deep understanding of attribution, customer acquisition cost, LTV, and ROI metrics.

Hands-on experience with Google Ads, Microsoft Advertising, Meta Business Suite, affiliate networks (like Awin), and programmatic platforms.

Experience working with influencer campaigns and managing partnerships.

Strong analytical skills; ability to extract insights from data and translate into actionable strategies.

Highly organized, adaptable, and comfortable managing multiple projects simultaneously.

Passion for pop culture, gaming, and licensed brands is a big plus!

What they Offer

Competitive salary and performance bonuses

Staff discounts across all our brands.

Flexible working hours and hybrid working options.

Collaborative and creative team environment.

Opportunity to grow with a fast-paced, exciting business at the intersection of pop culture and retail innovation.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Entertainment Providers and Marketing Services

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Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...] employer: Honor Search Ltd

Join a leading computer games and entertainment company in Welwyn Garden City, where creativity meets collaboration in a vibrant work culture. Enjoy competitive salaries, performance bonuses, and flexible hybrid working options while being part of a fast-paced environment that fosters personal growth and innovation. With opportunities to lead and mentor within a passionate team, this role offers a unique chance to drive impactful marketing strategies at the intersection of pop culture and retail.
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Contact Detail:

Honor Search Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]

✨Tip Number 1

Familiarise yourself with the latest trends in PPC and performance marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you speak confidently about current strategies during interviews.

✨Tip Number 2

Network with professionals in the gaming and entertainment sectors. Attend industry events or webinars where you can meet potential colleagues or mentors. Building these connections can provide valuable insights and may even lead to referrals for the position.

✨Tip Number 3

Prepare to discuss your previous successes in driving customer acquisition and revenue growth. Have specific examples ready that demonstrate your ability to optimise campaigns and achieve KPIs, as this will showcase your fit for the role.

✨Tip Number 4

Research the company’s current marketing strategies and recent campaigns. Understanding their approach will allow you to tailor your conversation and suggest innovative ideas that align with their goals, making you a standout candidate.

We think you need these skills to ace Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]

Digital Marketing Strategy
PPC Campaign Management
Performance Marketing
Customer Acquisition Strategies
Data Analysis and Interpretation
Google Ads Expertise
Microsoft Advertising Proficiency
Paid Social Media Management
Affiliate Marketing Knowledge
Influencer Marketing Experience
Team Leadership and Mentoring
Cross-Functional Collaboration
CRM Integration
Analytical Skills
Project Management
Adaptability
Strong Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in PPC, performance marketing, and customer acquisition. Use specific metrics to demonstrate your success in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your skills align with the company's goals. Mention specific campaigns or projects you've led that relate to the responsibilities outlined in the job description.

Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Discuss tools like Google Analytics and any relevant metrics you've improved in past positions.

Highlight Leadership Experience: If you have experience managing teams or mentoring others, be sure to highlight this in your application. Discuss your leadership style and how you've fostered a collaborative environment in previous roles.

How to prepare for a job interview at Honor Search Ltd

✨Showcase Your Data-Driven Mindset

As a Digital Marketing Manager, being data-driven is crucial. Prepare to discuss specific metrics you've improved in past roles, such as ROI and CPA. Bring examples of how you've used data to inform your marketing strategies.

✨Demonstrate Leadership Skills

This role involves managing a direct report, so be ready to share your leadership experiences. Talk about how you've mentored team members or led projects, highlighting your ability to foster a collaborative environment.

✨Familiarise Yourself with the Company’s Brands

Research the company and its partnerships with major brands like Microsoft Xbox and Sony. Understanding their products and target audience will help you tailor your responses and show genuine interest in the role.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving skills in real-world scenarios. Think of challenges you've faced in PPC campaigns or influencer partnerships and how you overcame them, demonstrating your strategic thinking.

Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]
Honor Search Ltd
H
  • Digital Marketing Manager (PPC, Performance, Paid, D2C, customer acquisition, revenue growth, a[...]

    Welwyn Garden City
    Full-Time
    30000 - 42000 £ / year (est.)

    Application deadline: 2027-07-14

  • H

    Honor Search Ltd

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