CRM Manager (Klaviyo) - Fashion (A fast-growing menswear brand)- Circa £60k (Fashion Essential!)

This range is provided by Honor Search Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Role

CRM Manager – Fashion | London (Hybrid, 3 days) | up to £60k+

A fast-growing menswear brand is scaling its marketing team and looking for a CRM Manager to lead customer retention and loyalty. Known for bold fabrications and standout design, this brand is expanding across ecommerce, retail, and wholesale — and this role will be central to driving repeat purchase and deeper engagement.

You’ll own the CRM roadmap, deliver multi-channel campaigns, and shape how the brand connects with its audience — from lifecycle journeys to VIP clienteling.

Key Responsibilities

• Define and own Wax London’s CRM roadmap across a 1–3 year horizon.
• Align CRM strategy with ecommerce, retail, and wholesale priorities.
• Act as the voice of the customer across the business.

Data & Insight

• Capture, enrich, and segment customer data (behavioural, transactional, lifestyle, demographic).
• Provide actionable insights to inform trade, product, and marketing decisions.
• Define and report on KPIs: repeat purchase rate, RFM, LTV, and loyalty.
• Lead multi-channel CRM campaigns across Email, and future touchpoints.
• Partner with creative teams to deliver personalised and impactful communications.
• Drive BAU campaigns (segmentation, A/B testing, optimisation) as well as brand storytelling moments.

Loyalty & Customer Experience

• Design and manage Wax London’s loyalty program, with focus on engagement, LTV, and premiumisation.
• Develop VIP and clienteling strategies to nurture top-tier customers.
• Partner with retail teams to extend CRM beyond ecommerce into store experiences.
• Build advanced lifecycle journeys to optimise customer engagement.
• Use segmentation and predictive analytics to drive hyper-personalised communications.

Cross-Functional Influence

• Collaborate with brand, product, retail, customer service, logistics, and ecommerce teams.
• Share insights across the business to ensure customer-centric decision-making.
• Work closely with external agencies and technology partners.

The Ideal Candidate

• 5+ years’ experience in CRM, customer retention, or marketing automation.
• Proven experience in ecommerce or fast-paced retail, ideally fashion or lifestyle.
• Track record of increasing repeat purchase rates, LTV, and customer engagement through CRM.
• Experience designing loyalty programs and running VIP/clienteling activations.
• Strong technical skills: hands-on with ESP platforms (preferably Klaviyo), A/B testing, segmentation.
• Analytical thinker with experience in Google Analytics, CRM reporting, and database health monitoring.
• Comfortable with technical basics (HTML, SQL) to manage and optimise CRM execution.
• Strong communicator with ability to influence cross-functional stakeholders.
• Creative mindset with an understanding of design principles for customer communications.
• Passionate about menswear and the Wax London brand.

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Employment specifics

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Retail Apparel and Fashion

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Note: This description reflects the role as posted and may be updated as the search progresses.

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