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- Tasks: Lead customer retention and loyalty strategies for a fast-growing menswear brand.
- Company: Join a bold menswear brand known for standout designs and innovative marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape customer experiences and drive engagement in a thriving fashion industry.
- Qualifications: 5+ years in CRM or marketing automation, preferably in fashion or retail.
- Other info: Collaborative culture with a focus on creativity and customer-centric decision-making.
The predicted salary is between 36000 - 60000 £ per year.
A fast-growing menswear brand is scaling its marketing team and looking for a CRM Manager to lead customer retention and loyalty. Known for bold fabrications and standout design, this brand is expanding across ecommerce, retail, and wholesale — and this role will be central to driving repeat purchase and deeper engagement.
You’ll own the CRM roadmap, deliver multi-channel campaigns, and shape how the brand connects with its audience — from lifecycle journeys to VIP clienteling.
Key Responsibilities- CRM Strategy & Roadmap
- Define and own Wax London’s CRM roadmap across a 1–3 year horizon.
- Align CRM strategy with ecommerce, retail, and wholesale priorities.
- Act as the voice of the customer across the business.
- Data & Insight
- Capture, enrich, and segment customer data (behavioural, transactional, lifestyle, demographic).
- Provide actionable insights to inform trade, product, and marketing decisions.
- Define and report on KPIs: repeat purchase rate, RFM, LTV, and loyalty.
- Campaigns & Omnichannel CRM
- Lead multi-channel CRM campaigns across Email, and future touchpoints.
- Partner with creative teams to deliver personalised and impactful communications.
- Drive BAU campaigns (segmentation, A/B testing, optimisation) as well as brand storytelling moments.
- Loyalty & Customer Experience
- Design and manage Wax London’s loyalty program, with focus on engagement, LTV, and premiumisation.
- Develop VIP and clienteling strategies to nurture top-tier customers.
- Partner with retail teams to extend CRM beyond ecommerce into store experiences.
- Automation & Personalisation
- Build advanced lifecycle journeys to optimise customer engagement.
- Use segmentation and predictive analytics to drive hyper-personalised communications.
- Cross-Functional Influence
- Collaborate with brand, product, retail, customer service, logistics, and ecommerce teams.
- Share insights across the business to ensure customer-centric decision-making.
- Work closely with external agencies and technology partners.
- 5+ years’ experience in CRM, customer retention, or marketing automation.
- Proven experience in ecommerce or fast-paced retail, ideally fashion or lifestyle.
- Track record of increasing repeat purchase rates, LTV, and customer engagement through CRM.
- Experience designing loyalty programs and running VIP/clienteling activations.
- Strong technical skills: hands-on with ESP platforms (preferably Klaviyo), A/B testing, segmentation.
- Analytical thinker with experience in Google Analytics, CRM reporting, and database health monitoring.
- Comfortable with technical basics (HTML, SQL) to manage and optimise CRM execution.
- Strong communicator with ability to influence cross-functional stakeholders.
- Creative mindset with an understanding of design principles for customer communications.
- Passionate about menswear and the Wax London brand.
CRM Manager - A fast-growing menswear brand employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - A fast-growing menswear brand
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work at brands you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns and successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you’re interested in. Express your passion for their brand and how you can help them grow their CRM strategy.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace CRM Manager - A fast-growing menswear brand
Some tips for your application 🫡
Show Your Passion for Fashion: When writing your application, let your love for menswear shine through! We want to see how your passion aligns with our brand values and how you can contribute to our unique style.
Be Data-Driven: Since this role is all about CRM and customer insights, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to drive customer engagement and retention in the past.
Tailor Your Application: Just like a well-fitted suit, your application should be tailored to us! Make sure to align your skills and experiences with the key responsibilities listed in the job description. Show us why you're the perfect fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Honor Search Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those relevant to the fashion industry. Brush up on your knowledge of platforms like Klaviyo and be ready to discuss how you've used data to drive customer engagement and retention in your previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've improved, such as repeat purchase rates or customer lifetime value. Bring examples of how you've used analytics tools like Google Analytics to inform your decisions and shape successful campaigns.
✨Demonstrate Your Creative Side
This role requires a blend of creativity and strategy. Think of innovative campaign ideas that could resonate with the brand's audience. Be ready to discuss how you’ve partnered with creative teams in the past to deliver impactful communications.
✨Be Customer-Centric
Remember, the voice of the customer is key! Prepare to share how you’ve acted as an advocate for customers in your previous roles. Discuss how you’ve designed loyalty programs or clienteling strategies that enhance the overall customer experience.