At a Glance
- Tasks: Lead impactful marketing campaigns and optimise digital performance across multiple brands.
- Company: Join one of the UK's fastest-growing poke and Japanese-inspired food groups.
- Benefits: Competitive salary, hybrid working, 30 days holiday, free lunch, and private health insurance.
- Other info: Opportunity for growth in a small, fast-moving team with a focus on collaboration.
- Why this job: Make a real impact with your creativity and strategic thinking in a dynamic environment.
- Qualifications: 5+ years in marketing with strong digital and performance skills, ideally in hospitality or retail.
The predicted salary is between 50000 - 50000 £ per year.
Location: London (hybrid)
Reports to: Head of Marketing
Direct report: Marketing Executive
Brands: Honi Poke, Island Poke, Honi Sushi & virtual brands
About the role
We're one of the UK's fastest-growing poke and Japanese-inspired food groups, and we're looking for a Senior Marketing Manager to take our campaigns from idea to impact. This is a hands‑on, execution-focused role with a strong digital centre of gravity: shipping campaigns, growing our delivery platform performance, launching new stores and menus, and keeping every digital touchpoint sharp and on‑brand. If you like owning the numbers as much as the creative, and you're as comfortable in a Deliveroo back‑office or a CMS as you are in a campaign brief, this one's for you.
What you'll do
- Digital ownership: Own day‑to‑day website updates, online menu accuracy, and every digital brand touchpoint across all brands. Manage web/dev contractors on production, site updates, and platform integrations. Brief and manage design agencies, contractors and freelancers – quality‑controlling creative output against concepts set by the Head of Marketing.
- Aggregators & performance marketing: Own day‑to‑day aggregator strategy and optimisation across Deliveroo, Uber Eats and Just Eat for all brands. Manage offers logic, ad spend, listings, imagery and menu performance – track ROI and drive growth through structured testing. Run paid social and CRM/email programmes, reporting performance against KPIs.
- Loyalty & CRM: Own delivery of the Honi Club loyalty programme – value proposition, rewards mechanic, data capture and launch. Drive day‑to‑day CRM, lifecycle and email execution.
- Campaign delivery & activation: Own end‑to‑end execution of integrated campaigns across all brands and the marketing calendar. Ensure consistent, high‑quality execution across every customer touchpoint – in‑store, digital, OOH and delivery.
- New launches: Lead delivery of new store openings, seasonal menu launches and grab‑and‑go relaunches. Build campaign playbooks and store/menu activation toolkits to systemise future launches. Deliver the catering proposition activation across customer‑facing channels.
- Reporting & optimisation: Track campaign performance, sales uplift and footfall against agreed KPIs. Provide regular performance snapshots to the Head of Marketing and CEO. Spot and action quick wins across stores, channels and aggregators.
Who you are
Essential:
- 5+ years in marketing with a clear digital and performance bias – ideally in hospitality, food & beverage, retail or a fast‑moving consumer brand.
- Proven hands‑on ownership of delivery aggregator platforms (Deliveroo, Uber Eats, Just Eat) – offers, listings, menu optimisation and paid placement.
- Strong paid social experience (Meta, TikTok) – you've built, run and optimised campaigns yourself, not just signed off on agency decks.
- Confident with CMS and website management (Webflow, WordPress, Shopify or similar) and comfortable directing developers without being one.
- CRM and email marketing execution experience (Klaviyo, Braze, Mailchimp or similar) – segmentation, lifecycle flows, automation.
- Fluent in the numbers: GA4, aggregator dashboards, campaign reporting. You can build a performance snapshot and explain what to do next.
- Excellent project manager – multiple brands, multiple deadlines, no dropped balls.
- A high standard for creative quality, and the ability to brief and push back on agencies to get there.
Nice to have:
- Experience launching or running a loyalty programme or app.
- Multi‑site or franchise brand experience.
- Working knowledge of design tools (Figma, Adobe CC) for reviewing and lightly amending assets.
How you work
- Bias to action – you'd rather ship, measure and iterate than polish forever.
- Commercially minded – every campaign ties back to sales.
- Comfortable with ambiguity and pace in a growing business.
- A generous manager – you'll have a Marketing Executive reporting to you and you'll want them to grow.
What we offer
- Competitive salary of up to £50,000 a year reviewed annually.
- Hybrid working – London office base, 4 days in the office and one day out.
- 30 days holiday including bank holidays, increasing with length of service.
- Free lunch every day and generous discount across all our brands for you and your friends and family.
- Private health insurance and access to our Employee Assistance Programme.
- Real ownership – this is a role with a broad remit and visible impact. You'll report into the Head of Marketing, and see your work land in stores within weeks.
- Growth – a genuine path as the group scales.
- A team that ships – small, senior, low‑ego, and moving fast.
Senior Marketing Manager employer: Honi Poke LTD
Honi Poke Ltd. offers a vibrant work environment in the heart of the City of London, where passionate leaders can thrive. With a focus on operational excellence and exceptional customer experiences, we provide our General Managers with competitive salaries, opportunities for professional growth, and a supportive culture that values teamwork and innovation. Join us to inspire and delight both your team and our customers in a dynamic and rewarding setting.
