At a Glance
- Tasks: Lead impactful marketing campaigns and optimise digital performance across multiple brands.
- Company: Join one of the UK's fastest-growing poke and Japanese-inspired food groups.
- Benefits: Competitive salary, hybrid working, 30 days holiday, free lunch, and private health insurance.
- Other info: Opportunity for growth in a small, fast-moving team with a focus on collaboration.
- Why this job: Make a real impact with your creativity and strategic thinking in a dynamic environment.
- Qualifications: 5+ years in marketing with strong digital and performance skills, ideally in hospitality or retail.
The predicted salary is between 50000 - 50000 £ per year.
Location: London (hybrid)
Reports to: Head of Marketing
Direct report: Marketing Executive
Brands: Honi Poke, Island Poke, Honi Sushi & virtual brands
About the role
We're one of the UK's fastest-growing poke and Japanese-inspired food groups, and we're looking for a Senior Marketing Manager to take our campaigns from idea to impact. This is a hands-on, execution-focused role with a strong digital centre of gravity: shipping campaigns, growing our delivery platform performance, launching new stores and menus, and keeping every digital touchpoint sharp and on-brand. If you like owning the numbers as much as the creative, and you're as comfortable in a Deliveroo back-office or a CMS as you are in a campaign brief, this one's for you.
What you'll do
- Digital ownership: Own day-to-day website updates, online menu accuracy, and every digital brand touchpoint across all brands. Manage web/dev contractors on production, site updates, and platform integrations. Brief and manage design agencies, contractors and freelancers – quality-controlling creative output against concepts set by the Head of Marketing.
- Aggregators & performance marketing: Own day-to-day aggregator strategy and optimisation across Deliveroo, Uber Eats and Just Eat for all brands. Manage offers logic, ad spend, listings, imagery and menu performance – track ROI and drive growth through structured testing. Run paid social and CRM/email programmes, reporting performance against KPIs.
- Loyalty & CRM: Own delivery of the Honi Club loyalty programme – value proposition, rewards mechanic, data capture and launch. Drive day-to-day CRM, lifecycle and email execution.
- Campaign delivery & activation: Own end-to-end execution of integrated campaigns across all brands and the marketing calendar. Ensure consistent, high-quality execution across every customer touchpoint – in-store, digital, OOH and delivery.
- New launches: Lead delivery of new store openings, seasonal menu launches and grab-and-go relaunches. Build campaign playbooks and store/menu activation toolkits to systemise future launches. Deliver the catering proposition activation across customer-facing channels.
- Reporting & optimisation: Track campaign performance, sales uplift and footfall against agreed KPIs. Provide regular performance snapshots to the Head of Marketing and CEO. Spot and action quick wins across stores, channels and aggregators.
Who you are
- Essential: 5+ years in marketing with a clear digital and performance bias – ideally in hospitality, food & beverage, retail or a fast-moving consumer brand. Proven hands-on ownership of delivery aggregator platforms (Deliveroo, Uber Eats, Just Eat) – offers, listings, menu optimisation and paid placement. Strong paid social experience (Meta, TikTok) – you've built, run and optimised campaigns yourself, not just signed off on agency decks. Confident with CMS and website management (Webflow, WordPress, Shopify or similar) and comfortable directing developers without being one. CRM and email marketing execution experience (Klaviyo, Braze, Mailchimp or similar) – segmentation, lifecycle flows, automation. Fluent in the numbers: GA4, aggregator dashboards, campaign reporting. You can build a performance snapshot and explain what to do next. Excellent project manager – multiple brands, multiple deadlines, no dropped balls. A high standard for creative quality, and the ability to brief and push back on agencies to get there.
- Nice to have: Experience launching or running a loyalty programme or app. Multi-site or franchise brand experience. Working knowledge of design tools (Figma, Adobe CC) for reviewing and lightly amending assets.
How you work
- Bias to action – you'd rather ship, measure and iterate than polish forever.
- Commercially minded – every campaign ties back to sales.
- Comfortable with ambiguity and pace in a growing business.
- A generous manager – you'll have a Marketing Executive reporting to you and you'll want them to grow.
What we offer
- Competitive salary of up to £50,000 a year reviewed annually.
- Hybrid working – London office base, 4 days in the office and one day out.
- 30 days holiday including bank holidays, increasing with length of service.
- Free lunch every day and generous discount across all our brands for you and your friends and family.
- Private health insurance and access to our Employee Assistance Programme.
- Real ownership – this is a role with a broad remit and visible impact. You'll report into the Head of Marketing, and see your work land in stores within weeks.
- Growth – a genuine path as the group scales.
- A team that ships – small, senior, low-ego, and moving fast.
Senior Marketing Manager in London employer: Honi Poke LTD
Honi Poke Ltd. offers a vibrant work environment in the heart of the City of London, where passionate leaders can thrive. With a focus on operational excellence and exceptional customer experiences, we provide our General Managers with competitive salaries, opportunities for professional growth, and a supportive culture that values teamwork and innovation. Join us to inspire and delight both your team and our customers in a dynamic and rewarding setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Honi Poke LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Honi Poke LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Honi Poke LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Honi Poke LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Honi Poke LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Honi Poke LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Honi Poke LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Honi Poke LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Honi Poke LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Honi Poke LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
