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- Tasks: Drive tourism growth for Hong Kong by optimising trade marketing strategies and managing stakeholder relationships.
- Company: Join the Hong Kong Tourism Board, a vibrant team promoting an iconic global destination.
- Benefits: Enjoy a dynamic work environment in London with opportunities for travel and professional development.
- Why this job: Be part of a mission to showcase Hong Kong's unique charm while enhancing your marketing skills.
- Qualifications: Degree level education with 6+ years in travel trade; strong presentation and organisational skills required.
- Other info: Willingness to travel and work flexible hours is essential; knowledge of the European travel industry is a plus.
The predicted salary is between 43200 - 72000 £ per year.
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Area, aiming to increase visitor arrivals to Hong Kong and strengthen the destination image to drive demand.
- Seek out sources of business to ensure that tourism revenue is increased in Hong Kong.
- Coordinate education and training the travel trade by giving product presentations and training sessions to increase operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.
- Manage stakeholder engagement and relationships across all relevant markets.
- Secure distribution of new tour product in line with agreed targets, expanding distribution.
- Gather market intelligence and report on industry trends and activities.
- Instigate and implement trade incentives as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.
- Work closely with operators to ensure that Hong Kong remains an integral part of programmes.
- Initiate and secure partner airlines for trade familiarisation trips to Hong Kong and multi-destination programmes and accompany these trips.
- Organise and represent HKTB at third party trade events including, but not exclusively WTM, ITB & PATA events where appropriate.
- Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.
- Order, maintain and distribute brochure stocks and other promotional materials supply in office in line with internal procedures.
- Undertake other additional duties as advised by the Director, Europe.
WHO ARE WE LOOKING FOR?
- A degree level or similar with minimum 6 years' experience in a travel trade facing role.
- Good presentation skills.
- Excellent organisational skills including event management and a can-do attitude.
- Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint.
- Ability to work willingly and under own initiative without supervision.
- Willingness to travel within the region and to work evenings and weekends if required.
- Analysis and reporting skills.
- Knowledge of the European travel industry landscape is an advantage but not essential.
- Good budget management skills.
- Travel industry experience either in a similar role or working within the travel trade essential and prior knowledge of Hong Kong a distinct advantage.
LOCATION
The position is located in our London Office. We do not offer moving allowances from other cities.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.
We are an equal opportunities employer.
Senior Manager, Trade Marketing (London Office) employer: Hong Kong Tourism Board
Contact Detail:
Hong Kong Tourism Board Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Trade Marketing (London Office)
✨Tip Number 1
Familiarise yourself with Hong Kong's tourism landscape. Understanding the unique attractions and experiences that Hong Kong offers will help you engage effectively with stakeholders and present compelling arguments for promoting the destination.
✨Tip Number 2
Network within the travel industry, especially with professionals who have experience in trade marketing. Attend relevant events and engage with others on platforms like LinkedIn to build relationships that could benefit your application.
✨Tip Number 3
Prepare to showcase your presentation skills. Since the role involves training and educating travel agents, consider creating a mock presentation about Hong Kong to demonstrate your ability to convey information engagingly and effectively.
✨Tip Number 4
Stay updated on current trends in the European travel industry. Being knowledgeable about market dynamics will not only help you in interviews but also show your proactive approach to understanding the environment in which you'll be working.
We think you need these skills to ace Senior Manager, Trade Marketing (London Office)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the travel trade and showcases your presentation and organisational skills. Emphasise any previous roles that involved stakeholder engagement or event management.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for promoting destinations like Hong Kong. Mention specific experiences that demonstrate your ability to increase tourism revenue and your knowledge of the travel industry.
Highlight Relevant Skills: In your application, clearly outline your proficiency in Microsoft Word, Excel, and PowerPoint. Also, mention your analytical skills and any experience you have with budget management, as these are crucial for the role.
Show Enthusiasm for Travel: Express your willingness to travel and work flexible hours in your application. Highlight any past experiences that required you to adapt to different environments or work under pressure, as this will resonate well with the company's needs.
How to prepare for a job interview at Hong Kong Tourism Board
✨Showcase Your Passion for Travel
Make sure to express your enthusiasm for the travel industry and specifically for Hong Kong. Share any personal experiences or connections you have with the city, as this will demonstrate your genuine interest in promoting it as a destination.
✨Prepare for Presentation Scenarios
Given the emphasis on presentation skills in the job description, be ready to showcase your ability to present effectively. You might be asked to conduct a mock presentation during the interview, so practice delivering engaging content about Hong Kong's attractions.
✨Demonstrate Stakeholder Management Skills
Be prepared to discuss your experience in managing relationships with various stakeholders. Provide examples of how you've successfully engaged with partners or clients in previous roles, highlighting your communication and negotiation skills.
✨Familiarise Yourself with Industry Trends
Research current trends in the travel industry, especially those related to Hong Kong and Europe. Being knowledgeable about market intelligence will show that you are proactive and can contribute valuable insights to the team.
