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- Tasks: Drive tourism growth for Hong Kong by optimising trade marketing strategies and managing stakeholder relationships.
- Company: Join the Hong Kong Tourism Board, a vibrant team promoting an iconic global destination.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional development.
- Why this job: Be part of a mission to showcase Hong Kong's unique charm and cultural richness.
- Qualifications: Degree level education with 6+ years in travel trade; strong presentation and organisational skills required.
- Other info: Position based in London; travel and flexible hours may be necessary.
The predicted salary is between 43200 - 72000 £ per year.
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Areas covering the UK, Spain, Italy and Benelux aiming to increase visitor arrivals to Hong Kong and strengthen the destination image to drive demand.
- Seek out sources of business to ensure that tourism revenue is increased in Hong Kong.
- Coordinate training the travel trade by giving product presentations and training sessions to increase tour operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.
- Manage stakeholder engagement and relationships across all relevant markets.
- Secure distribution of new tour product in line with agreed targets, expanding distribution.
- Gather market intelligence and report on industry trends and activities.
- Instigate and implement trade partnerships / marketing campaigns as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.
- Work closely with operators to ensure that Hong Kong remains an integral part of programmes.
- Initiate and secure partner airlines for trade familiarisation trips to Hong Kong and multi-destination programmes and escort these trips.
- Organise and represent HKTB at third party trade events including, but not exclusively WTM, ITB & PATA events where appropriate.
- Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.
- Undertake other additional duties as advised by the Director, Europe.
WHO ARE WE LOOKING FOR?
- A degree level or similar with minimum 6 years' experience in a travel trade facing role.
- Good presentation skills.
- Excellent organisational skills including event management and a can-do attitude.
- Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint.
- Ability to work willingly and under own initiative without supervision.
- Willingness to travel within the region and to work evenings and weekends if required.
- Analysis and reporting skills.
- Knowledge of the UK travel industry landscape is essential; knowledge of European travel industry is an advantage.
- Good budget management skills.
- Prior knowledge of Hong Kong a distinct advantage.
LOCATION
The position is located in our London Office. We do not offer moving allowances from other cities.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking 'Apply'. We are looking forward to hearing from you. We are an equal opportunities employer.
Senior Manager, Trade Marketing (London Office) employer: Hong Kong Tourism Board
Contact Detail:
Hong Kong Tourism Board Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Trade Marketing (London Office)
✨Tip Number 1
Familiarise yourself with the latest trends in the UK and European travel markets. Understanding what attracts tourists to Hong Kong will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the travel industry, especially those who have experience with Hong Kong or similar destinations. Attend relevant events and engage with potential colleagues to build relationships that could benefit your application.
✨Tip Number 3
Prepare to showcase your presentation skills by creating a mock training session about Hong Kong. This will not only highlight your expertise but also demonstrate your ability to engage and educate others effectively.
✨Tip Number 4
Research the Hong Kong Tourism Board's recent marketing campaigns and partnerships. Being able to discuss these initiatives and suggest improvements or new ideas can set you apart as a proactive candidate.
We think you need these skills to ace Senior Manager, Trade Marketing (London Office)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the travel industry, particularly any roles that involved trade marketing or stakeholder engagement. Use keywords from the job description to demonstrate your fit for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for promoting destinations like Hong Kong. Discuss your experience in managing trade relationships and how you can contribute to increasing visitor arrivals. Be specific about your achievements in previous roles.
Showcase Presentation Skills: Since good presentation skills are essential for this role, consider including examples of past presentations or training sessions you've conducted. Highlight any positive outcomes from these experiences to demonstrate your effectiveness.
Highlight Relevant Software Proficiency: Mention your proficiency in Microsoft Word, Excel, and PowerPoint in both your CV and cover letter. If you have experience with any other relevant software or tools, be sure to include that as well to strengthen your application.
How to prepare for a job interview at Hong Kong Tourism Board
✨Showcase Your Passion for Travel
Make sure to express your enthusiasm for travel and tourism, especially regarding Hong Kong. Share personal experiences or insights that highlight your genuine interest in the destination, as this will resonate well with the interviewers.
✨Demonstrate Your Presentation Skills
Since the role requires excellent presentation skills, prepare a short mock presentation about Hong Kong. This will not only showcase your ability to communicate effectively but also demonstrate your knowledge of the destination.
✨Highlight Your Organisational Skills
Be ready to discuss specific examples of how you've successfully managed events or projects in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses and illustrate your organisational capabilities.
✨Research the UK Travel Industry
Familiarise yourself with current trends and challenges in the UK travel industry. Being able to discuss these topics during your interview will show that you are proactive and knowledgeable, which is crucial for the role.
