At a Glance
- Tasks: Lead marketing and PR strategies to promote Hong Kong as a top travel destination.
- Company: Join the passionate team at the Hong Kong Tourism Board in London.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Dynamic role with opportunities for growth in a multicultural environment.
- Why this job: Make a real impact on global tourism while showcasing Hong Kong's unique charm.
- Qualifications: 10+ years in marketing with strong digital and PR experience.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, United Kingdom
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must‑visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world‑class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Formulate and drive the organisation’s brand, digital, social and consumer PR strategy, continually looking for new opportunities to effectively target relevant consumer & media segments through the right media channels in order to drive brand awareness and ultimately visitation.
- Plan, brief & manage agencies to deliver campaigns in line with organisational strategy, KPIs and budgets.
- Manage the PR function, determining and providing strategic guidance, setting the team’s yearly KPIs, in line with overall strategy, ensuring full integration with marketing and trade activities.
- Identify, drive and manage all brand partnerships – develop travel & non‑travel strategic alliances to maximise coverage for HKTB on partner channels, ensuring brand message is impactful and consistent.
- Manage digital & social media and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone to drive high quality engaged fan bases.
- Work closely with the travel trade team (and external travel partners) & take the lead in the development of cross‑department media and trade co‑operative campaigns, including evaluating opportunities, creative production, digital tracking and integrated campaign delivery.
- Accurately report on post‑campaign performance and to recommend changes in order to improve the performance of future activities.
- Budget & procurement management in line with the Financial Policies and Procedures Manual.
- Optimization of all marketing spend to ensure budgets are fully utilised to achieve objectives.
- Supervise, develop mentor and manage direct reports to enable career progression.
- Monitor and analyse the market trends and recommend appropriate actions to capitalise on the trends.
- Undertake any other duties / ad hoc assignments as assigned by the Director.
WHO ARE WE LOOKING FOR?
- University Degree or equivalent education level.
- An all‑round marketing professional with at least 10 years in brand & digital marketing and experience of managing or working closely with PR teams to deliver integrated campaigns.
- Working knowledge of digital technologies and applications, including Google / Adobe Analytics, Google Ads & Display Network, Facebook Ad Manager, Instagram, Twitter, PhotoShop and Content Management Systems.
- Strong project management skills to successfully delegate tasks and co‑ordinate multi‑stakeholder campaigns.
- A good team player with a “can do” attitude.
- An eye for detail and a drive to keep up to date with the latest developments in digital marketing.
- Strong numerical, analytical skills required to critically evaluate campaigns.
- Thorough understanding of GDPR compliance & regulations.
- An understanding of working for an international/multi‑cultural organisation is desirable, as is experience in working for a public / governmental body.
LOCATION
The position is an on‑site role based in our London Office. We do not offer moving allowances from other cities.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment‑related purpose.
Senior Manager, Marketing & Public Relations (London Office) employer: Hong Kong Tourism Board
At the Hong Kong Tourism Board, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in our London office. We offer competitive benefits, opportunities for professional growth, and a dynamic environment where creativity thrives, allowing you to make a meaningful impact in promoting one of the world's most exciting destinations. Join us to collaborate with passionate professionals and contribute to innovative marketing strategies that showcase Hong Kong's unique charm.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing & Public Relations (London Office)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in marketing and PR. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it updated!
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their vision of promoting Hong Kong as a top destination.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at the Hong Kong Tourism Board. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Manager, Marketing & Public Relations (London Office)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and public relations shine through. We want to see that you’re genuinely excited about promoting Hong Kong as a top destination!
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your experience in brand and digital marketing, especially any work with PR teams. We love seeing how your skills align with what we’re looking for!
Be Specific:In your cover letter, be specific about your achievements. Use numbers and examples to show how you've driven brand awareness or managed successful campaigns. We appreciate concrete evidence of your impact!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Hong Kong Tourism Board
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in marketing and public relations, especially in the context of tourism. Brush up on your knowledge of digital marketing tools like Google Analytics and social media platforms, as these will likely come up during the interview.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to manage integrated campaigns and lead teams. Highlight any successful partnerships or projects you've spearheaded, especially those that align with the goals of the Hong Kong Tourism Board.
✨Understand the Brand
Dive deep into the Hong Kong Tourism Board’s brand and its current marketing strategies. Be ready to discuss how you can contribute to enhancing their global appeal and what innovative ideas you might bring to the table.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the organisation. This shows your genuine interest and helps you gauge if the company culture aligns with your values. Ask about their future marketing initiatives or how they measure campaign success.
