At a Glance
- Tasks: Lead marketing strategies to promote Hong Kong as a top travel destination.
- Company: Join the vibrant Hong Kong Tourism Board team.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: On-site role in London with opportunities for mentorship and development.
- Why this job: Make a real impact in showcasing Hong Kong's unique charm to the world.
- Qualifications: 10+ years in brand and digital marketing with PR experience.
The predicted salary is between 60000 - 80000 £ per year.
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city’s global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world‑class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
How you will contribute and learn?
- Formulate and drive the organisation’s brand, digital, social and consumer PR strategy, continually looking for new opportunities to effectively target relevant consumer & media segments through the right media channels in order to drive brand awareness and ultimately visitation.
- Plan, brief & manage agencies to deliver campaigns in line with organisational strategy, KPIs and budgets.
- Manage the PR function, determining and providing strategic guidance, setting the team’s yearly KPIs, in line with overall strategy, ensuring full integration with marketing and trade activities.
- Identify, drive and manage all brand partnerships – develop travel & non‑travel strategic alliances to maximise coverage for HKTB on partner channels, ensuring brand message is impactful and consistent.
- Manage digital & social media and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone to drive high quality engaged fan bases.
- Work closely with the travel trade team (and external travel partners) & take the lead in the development of cross‑department media and trade co‑operative campaigns, including evaluating opportunities, creative production, digital tracking and integrated campaign delivery.
- Accurately report on post‑campaign performance and recommend changes in order to improve the performance of future activities.
- Budget & procurement management in line with the Financial Policies and Procedures Manual.
- Optimization of all marketing spend to ensure budgets are fully utilised to achieve objectives.
- Supervise, develop, mentor and manage direct reports to enable career progression.
- Monitor and analyse market trends and recommend appropriate actions to capitalise on the trends.
- Undertake any other duties / ad hoc assignments as assigned by the Director.
Who are we looking for?
- University Degree or equivalent education level.
- An all‑round marketing professional with at least 10 years in brand & digital marketing and experience of managing or working closely with PR teams to deliver integrated campaigns.
- Working knowledge of digital technologies and applications, including Google / Adobe Analytics, Google Ads & Display Network, Facebook Ad Manager, Instagram, Twitter, PhotoShop and Content Management Systems.
- Strong project management skills to successfully delegate tasks and co‑ordinate multi‑stakeholder campaigns.
- A good team player with a “can do” attitude.
- An eye for detail and a drive to keep up to date with the latest developments in digital marketing.
- Strong numerical, analytical skills required to critically evaluate campaigns.
- Thorough understanding of GDPR compliance & regulations.
- An understanding of working for an international/multi‑cultural organisation is desirable, as is experience in working for a public / governmental body.
Location
The position is an on‑site role based in our London Office. We do not offer moving allowances from other cities.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All information received will be kept in strict confidence and used only for employment‑related purposes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing & Public Relations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hong Kong Tourism Board and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hong Kong Tourism Board are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hong Kong Tourism Board on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hong Kong Tourism Board. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Marketing & Public Relations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hong Kong Tourism Board. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hong Kong Tourism Board:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hong Kong Tourism Board’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hong Kong Tourism Board
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hong Kong Tourism Board will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hong Kong Tourism Board, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
