At a Glance
- Tasks: Promote Hong Kong as a top travel destination and manage exciting trade marketing projects.
- Company: Join the passionate team at the Hong Kong Tourism Board in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Opportunity to travel and engage with diverse stakeholders in a fun team.
- Why this job: Make a real impact in promoting a vibrant city while developing your career.
- Qualifications: University degree and 3 years of B2B experience, with strong communication skills.
The predicted salary is between 36000 - 44000 £ per year.
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Senior Executive, Trade Marketing (London Office)
Location:London
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Business Development & promotion of HK as a destination to B2B Trade & MICE partners
- Identification of new sources of distribution for the Hong Kong Product
- Assist managers in preparation of the annual business plan
- Support the Manager Trade Development in implementing and evaluating co-op campaigns
- Administration of PartnerNet and Hong Kong Specialist websites including regular updating of content and maintaining membership database
- Preparation of trade email newsletter including researching content, editing, database management & distribution
- Maintain and monitor trade marketing performance by providing regular analysis of website statistics, campaign results and traffic generated from URL tracking.
- Plan and co-ordinate, events, site inspections and familiarisation visits
- Assist to manage HKTB’s presence at trade shows & represent HKTB at such events
- Accurately raise purchase orders, log invoices and contracts and check for accuracy against contracts, entering details in internal systems, including expenditure spreadsheets and procurement management system.
- Assist in managing departmental budget, preparation of monthly and quarterly reports including market intelligence and activities for B2B functions.
- Answering trade and consumer enquiries and dealing with walk in customers
- Contribute to achievement of KPIs for the team.
- Update and maintain the any associated databases
- Any other reporting required
WHO ARE WE LOOKING FOR?
- A university degree and a minimum of 3 years’ B2B experience, ideally with knowledge of both the leisure and MICE market sectors.
- Good organisational skills and attention to detail.
- Must be able to work to deadlines without supervision.
- Skilled at using Microsoft Word, Excel and PowerPoint
- Must have a flexible attitude and be able to work on own initiative.
- Good analytical and numeric skills.
- Excellent communication skills, including public speaking and ability to build and maintain relationships with both internal and external stakeholders.
- Willing to travel overseas when required.
LOCATION:
- The position is located in ourLondon Office
- We do not offer moving allowances from other cities
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
We are an equal opportunities employer.
Senior Executive, Trade Marketing (London Office) employer: Hong Kong Tourism Board
The Hong Kong Tourism Board is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong focus on employee development, we provide ample opportunities for growth and mentorship, ensuring that our team members are equipped to excel in their careers. Our inclusive culture fosters collaboration and celebrates diverse perspectives, making it a rewarding place to contribute to impactful marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Executive, Trade Marketing (London Office)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hong Kong Tourism Board and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hong Kong Tourism Board are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hong Kong Tourism Board on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hong Kong Tourism Board. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Executive, Trade Marketing (London Office)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hong Kong Tourism Board. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hong Kong Tourism Board:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hong Kong Tourism Board’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hong Kong Tourism Board
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hong Kong Tourism Board will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hong Kong Tourism Board, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
