At a Glance
- Tasks: Lead marketing and PR strategies to promote Hong Kong as a top travel destination.
- Company: Join the passionate team at the Hong Kong Tourism Board in London.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Dynamic role with opportunities for growth in a multicultural environment.
- Why this job: Make a real impact in showcasing Hong Kong's unique charm to the world.
- Qualifications: 10+ years in marketing with strong digital and PR experience.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, United Kingdom
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must‑visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world‑class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Formulate and drive the organisation’s brand, digital, social and consumer PR strategy, continually looking for new opportunities to effectively target relevant consumer & media segments through the right media channels in order to drive brand awareness and ultimately visitation.
- Plan, brief & manage agencies to deliver campaigns in line with organisational strategy, KPIs and budgets.
- Manage the PR function, determining and providing strategic guidance, setting the team’s yearly KPIs, in line with overall strategy, ensuring full integration with marketing and trade activities.
- Identify, drive and manage all brand partnerships – develop travel & non‑travel strategic alliances to maximise coverage for HKTB on partner channels, ensuring brand message is impactful and consistent.
- Manage digital & social media and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone to drive high quality engaged fan bases.
- Work closely with the travel trade team (and external travel partners) & take the lead in the development of cross‑department media and trade co‑operative campaigns, including evaluating opportunities, creative production, digital tracking and integrated campaign delivery.
- Accurately report on post‑campaign performance and to recommend changes in order to improve the performance of future activities.
- Budget & procurement management in line with the Financial Policies and Procedures Manual. Optimization of all marketing spend to ensure budgets are fully utilised to achieve objectives.
- Supervise, develop mentor and manage direct reports to enable career progression.
- Monitor and analyse the market trends and recommend appropriate actions to capitalise on the trends.
- Undertake any other duties / ad hoc assignments as assigned by the Director.
WHO ARE WE LOOKING FOR?
- University Degree or equivalent education level.
- An all‑round marketing professional with at least 10 years in brand & digital marketing and experience of managing or working closely with PR teams to deliver integrated campaigns.
- Working knowledge of digital technologies and applications, including Google / Adobe Analytics, Google Ads & Display Network, Facebook Ad Manager, Instagram, Twitter, PhotoShop and Content Management Systems.
- Strong project management skills to successfully delegate tasks and co‑ordinate multi‑stakeholder campaigns.
- A good team player with a “can do” attitude.
- An eye for detail and a drive to keep up to date with the latest developments in digital marketing.
- Strong numerical, analytical skills required to critically evaluate campaigns.
- Thorough understanding of GDPR compliance & regulations.
- An understanding of working for an international/multi‑cultural organisation is desirable, as is experience in working for a public / governmental body.
LOCATION
The position is an on‑site role based in our London Office. We do not offer moving allowances from other cities.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment‑related purpose.
Senior Manager, Marketing & Public Relations (London Office) employer: Hong Kong Tourism Board
At the Hong Kong Tourism Board, we pride ourselves on fostering a vibrant and inclusive work culture that encourages creativity and collaboration. Our London office offers employees the unique opportunity to contribute to the global promotion of one of the world's most dynamic cities while enjoying professional growth through mentorship and diverse projects. With a commitment to employee development and a focus on impactful marketing strategies, we provide a rewarding environment for passionate individuals looking to make a difference in the tourism sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing & Public Relations (London Office)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and achievements. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it relevant to the role you’re after.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals. We want to see your passion for promoting Hong Kong and how you can contribute to their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Senior Manager, Marketing & Public Relations (London Office)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Hong Kong and its vibrant culture shine through. We want to see how passionate you are about promoting this incredible city!
Tailor Your Experience:Make sure to highlight your relevant experience in marketing and PR. We’re looking for someone who can drive brand awareness, so share specific examples of campaigns you've managed that align with our goals.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to see why you’re the perfect fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Hong Kong Tourism Board
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in marketing and public relations, especially those relevant to the tourism industry. Brush up on your knowledge of digital marketing tools like Google Analytics and social media platforms, as these will likely come up during the interview.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to manage integrated campaigns and lead teams. Highlight any successful partnerships or projects you've spearheaded, especially those that align with the goals of the Hong Kong Tourism Board.
✨Understand the Brand
Dive deep into the Hong Kong Tourism Board’s brand and its current marketing strategies. Be ready to discuss how you can contribute to enhancing their global appeal and what innovative ideas you might bring to the table to drive brand awareness.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the organisation. Inquire about their current challenges in marketing and PR, or ask how they measure the success of their campaigns. This not only shows your enthusiasm but also your strategic thinking.
