At a Glance
- Tasks: Lead marketing strategies to promote Hong Kong as a top travel destination.
- Company: Join the passionate team at the Hong Kong Tourism Board.
- Benefits: Competitive salary, career growth, and a vibrant work culture.
- Other info: On-site role in London with opportunities for professional development.
- Why this job: Make a real impact in showcasing Hong Kong's unique charm to the world.
- Qualifications: 10+ years in marketing with strong digital and PR experience.
The predicted salary is between 60000 - 80000 £ per year.
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Formulate and drive the organisation’s brand, digital, social and consumer PR strategy, continually looking for new opportunities to effectively target relevant consumer & media segments through the right media channels in order to drive brand awareness and ultimately visitation.
- Plan, brief & manage agencies to deliver campaigns in line with organisational strategy, KPIs and budgets.
- Manage the PR function, determining and providing strategic guidance, setting the team’s yearly KPIs, in line with overall strategy, ensuring full integration with marketing and trade activities.
- Identify, drive and manage all brand partnerships – develop travel & non-travel strategic alliances to maximise coverage for HKTB on partner channels, ensuring brand message is impactful and consistent.
- Manage digital & social media and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone to drive high quality engaged fan bases.
- Work closely with the travel trade team (and external travel partners) & take the lead in the development of cross-department media and trade co-operative campaigns, including evaluating opportunities, creative production, digital tracking and integrated campaign delivery.
- Accurately report on post-campaign performance and recommend changes in order to improve the performance of future activities.
- Budget & procurement management in line with the Financial Policies and Procedures Manual.
- Optimization of all marketing spend to ensure budgets are fully utilised to achieve objectives.
- Supervise, develop, mentor and manage direct reports to enable career progression.
- Monitor and analyse the market trends and recommend appropriate actions to capitalise on the trends.
- Undertake any other duties / ad hoc assignments as assigned by the Director.
WHO ARE WE LOOKING FOR?
- University Degree or equivalent education level.
- An all-round marketing professional with at least 10 years in brand & digital marketing and experience of managing or working closely with PR teams to deliver integrated campaigns.
- Working knowledge of digital technologies and applications, including Google / Adobe Analytics, Google Ads & Display Network, Facebook Ad Manager, Instagram, Twitter, PhotoShop and Content Management Systems.
- Strong project management skills to successfully delegate tasks and co-ordinate multi-stakeholder campaigns.
- A good team player with a “can do” attitude.
- An eye for detail and a drive to keep up to date with the latest developments in digital marketing.
- Strong numerical, analytical skills required to critically evaluate campaigns.
- Thorough understanding of GDPR compliance & regulations.
- An understanding of working for an international/multi-cultural organisation is desirable, as is experience in working for a public / governmental body.
LOCATION: The position is an on-site role based in our London Office. We do not offer moving allowances from other cities.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purposes.
We are an equal opportunities employer.
Senior Manager, Marketing & Public Relations in London employer: Hong Kong Tourism Board
At the Hong Kong Tourism Board, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. Our team is dedicated to promoting Hong Kong's unique charm, offering employees opportunities for professional growth through mentorship and collaboration on innovative marketing strategies. With a focus on creativity and teamwork, we provide a dynamic environment where passionate individuals can thrive while contributing to our mission of showcasing one of the world's most exciting destinations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing & Public Relations in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in marketing and PR. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it relevant to the role you're after.
✨Tip Number 3
Prepare for interviews like it's game day! Research the company, understand their brand, and think about how your experience aligns with their goals. Practice common interview questions and be ready to discuss how you can contribute to their mission of promoting Hong Kong.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the position and the company. Don’t forget to tailor your application to highlight your relevant experience!
We think you need these skills to ace Senior Manager, Marketing & Public Relations in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Hong Kong and its vibrant culture shine through. We want to see how passionate you are about promoting our city as a must-visit destination!
Tailor Your CV:Make sure your CV is tailored to the role of Senior Manager, Marketing & Public Relations. Highlight your experience in brand and digital marketing, and don’t forget to mention any PR campaigns you've successfully managed!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences. Remember, less is often more!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Hong Kong Tourism Board
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in marketing and public relations, especially in the context of tourism. Familiarise yourself with Hong Kong's unique offerings and how they can be marketed effectively. This will show your passion and understanding of the role.
✨Showcase Your Experience
Prepare to discuss specific campaigns you've managed or contributed to, particularly those that involved digital marketing and PR. Highlight your project management skills and how you’ve successfully coordinated multi-stakeholder campaigns in the past.
✨Be Ready for Numbers
Brush up on your analytical skills! Be prepared to discuss how you evaluate campaign performance using tools like Google Analytics or Facebook Ad Manager. Showing that you can critically assess data will demonstrate your strong numerical skills.
✨Cultural Fit Matters
Since this role involves working in a multicultural environment, think about examples from your past experiences that showcase your adaptability and teamwork. Emphasise your 'can do' attitude and how you thrive in diverse settings.
