At a Glance
- Tasks: Create and manage innovative Digital PR campaigns for top brands.
- Company: Join a supportive and agile team at Honcho, a leading Search Marketing agency.
- Benefits: Enjoy 31 days holiday, early finishes, and free therapy sessions.
- Other info: Flexible training opportunities and a vibrant office culture await you.
- Why this job: Make an impact with creative campaigns while building your career in Digital PR.
- Qualifications: 5+ years in Digital PR, strong communication skills, and a positive attitude.
The predicted salary is between 40000 - 45000 £ per year.
Job type: Hybrid/Full time
Salary: £40k - £45k (DOE)
Reporting into: Head of Digital PR
Location: London – Office based depending on how close you live (Herts) or Remote (2 days per month in-office)
At Honcho we pride ourselves on our supportive and agile culture. The team have developed close bonds, whether they work remotely or in the office, thanks to our frequent check‑ins and regular team get‑togethers. This also contributes to ensuring our client offering is fully connected and delivers the best possible results. All our team are empowered to make suggestions that will deliver success for our clients, or improve the agency as a whole. We work with a range of well known and respected brands in industries including Finance, Automotive, Beauty, Fashion, Energy and Home Interiors. Honcho is a well-established Search Marketing agency with a credible reputation, and we see Digital PR as being pivotal in our growth, so are looking to grow a team of top talent – fast!
The Role: We’re looking to appoint a Senior Digital PR Manager to join our Digital PR team, which sits within the Organic Performance team. Your role will support the team in our ambitious plans to scale and grow over the next few years. Reporting directly to the Head of Digital PR, this is a multi‑faced position that is ideally suited to a creative, methodical, and hard‑working individual. We’re looking for an ambitious individual, who can manage their own clients and is able to come up with, produce and outreach creative and innovative campaigns that will earn links and coverage in top tier, as well as relevant niche publications. This role is ideal for someone who enjoys getting stuck in and seeing projects through from conception to completion.
Role & Responsibilities
- Coming up with creative campaign ideas and innovative stunts that will garner the interest of the media as well as your clients’ target audiences.
- Identifying and creating valuable reactive opportunities for clients across various industries.
- Lead the development and execution of campaigns, working closely with topical experts, designers, data experts and translators.
- Carry out keyword research that will inform your ideas as well as result in impactful onsite content that you will create for your clients’ campaigns.
- Manage the outreach for all your campaigns.
- Create media lists that target relevant and high authority sites and build strong relationships with journalists which result in them coming to you when they have a relevant story for your brand.
- Write high quality headlines and press releases that will appeal to journalists.
- Proficiently use a variety of Digital PR and SEO tools to get the best possible results.
- Manage and build relationships with key clients (that you will own), stakeholders, and media connections.
- Identifying relevant partner influencers when appropriate for campaigns.
- Monitor results and provide regular reports and insights to clients and the Head of Department on PR activities.
- Delivering campaigns and results that meet client expectations.
- Developing and maintaining a solid understanding of SEO and the impact of work on organic performance.
- Collaborate with internal teams (content, tech, PPC, social) to ensure our work is having the greatest impact in terms of improving overall organic performance as well as building brands.
- Contribute to amplifying the agency's Digital PR offering be it through creating award winning campaigns, case studies, writing blogs or taking on public speaking opportunities.
- Finding and sharing ways to incorporate new trends into your day‑to‑day role that will potentially improve the teams’ overall ways of working.
- Supporting new business opportunities through coming up with ideas and creating slides.
Skills & Experience
- 5+ years’ proven track record in a Digital PR role is essential.
- A positive attitude!
- Evidence of leading Digital PR creative campaigns that earn high quality links and coverage.
- Experience working directly with clients.
- A confident communicator that can articulate plans and provide excellent and professional consultancy with clients.
- Experience of working with data, with strong analytical skills.
- A good understanding of SEO best practice.
- Experience of using tools such as Buzzstream, Ahrefs, Semrush, Google Analytics, Roxhill, Muckrack, Meltwater or similar.
- Experience in producing pitch presentations.
- Experience in producing performance reports and presenting them to clients.
If you don’t match all the above criteria, don’t let that hold you back from applying. We are a very flexible and supportive team that are happy to offer training to the right candidate with the right attitude. If you are interested in building a long‑term career in this industry, we want to hear from you!
Benefits
- 31 days holiday (excluding bank holidays)
- Birthday day off
- Early finish on a Friday & summer working hours
- Free yearly eye test
- 2 days paid charity volunteering
- Free Honchō Merchandise
- Critical Life Cover
- Idyllic offices (with onsite swimming pool & tennis courts)
- Regular Company Socials
- Paid Sick Pay (grows with service)
- Free therapy/counselling sessions
- Christmas Eve & NYE off
- Bright Exchange (gives all employees access to discounts and deals from other companies that use the platform)
- Cycle to Work Scheme
- Hybrid Working
Digital PR Manager in Hertford employer: Honchō
At Honcho, we foster a supportive and agile work culture that prioritises collaboration and creativity, making it an excellent employer for those looking to thrive in the Digital PR space. With a strong emphasis on employee growth, we offer extensive benefits including 31 days of holiday, flexible working arrangements, and unique perks like access to an onsite swimming pool and tennis courts. Join us in London, where you can work with renowned brands while being part of a dynamic team that values your contributions and encourages innovative thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager in Hertford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Honchō and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Honchō are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Honchō on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Honchō. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR Manager in Hertford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Honchō. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Honchō:Show us that you’ve done your homework! In your application, briefly mention what you admire about Honchō’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Honchō
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Honchō will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Honchō, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
