At a Glance
- Tasks: Lead and develop the sales team to drive growth and improve performance.
- Company: Hometouch, a CQC-regulated live-in care provider with ambitious plans.
- Benefits: Competitive salary, bonuses, private healthcare, and 25 days holiday.
- Other info: Remote work with access to London office and opportunities for personal growth.
- Why this job: Shape the commercial function and make a real impact in a meaningful sector.
- Qualifications: Strong sales experience and proven track record in commercial performance.
The predicted salary is between 45450 - 55550 £ per year.
About Hometouch
Hometouch is a CQC-regulated live-in care provider specialising in dementia care. We're a growing business with ambitious plans and are looking for a commercially driven leader to help build and scale our sales function.
The Role
We're looking for a Commercial Lead - Sales & Growth to own commercial performance across Hometouch. Sitting at SMT level, you'll lead the sales team and take ownership of conversion, pipeline performance, partner-generated growth and the systems and processes that turn enquiries into successful care placements. This is a hands-on role with clear commercial accountability, where you'll have the opportunity to make a measurable impact on conversion, pipeline and growth.
What You'll Do
- Own sales performance, targets, forecasting and pipeline across Hometouch.
- Lead, coach and develop the sales team, improving conversion, call quality and follow-up.
- Identify and fix opportunities across the customer journey from enquiry to placement.
- Work closely with Partnerships to grow referral channels across healthcare, legal, financial and professional networks.
- Own HubSpot reporting and CRM discipline.
- Use data to identify opportunities and drive measurable improvements.
- Bring greater structure, consistency and commercial focus to the function.
- Report into SMT with clear, numbers-led performance updates.
Job requirements
What You'll Bring
- Strong sales, commercial or business development experience, ideally within private-pay care, live-in care, domiciliary care or private healthcare.
- A proven track record of hitting targets and improving commercial performance.
- Experience managing or coaching sales teams.
- Strong consultative selling skills and the ability to build trust in a high-stakes customer environment.
- Experience with CRM, pipeline management and data-led decision making.
- Evidence of progression and readiness to take on broader commercial responsibility.
- A builder's mindset - you're comfortable challenging existing processes and making things better.
Why Hometouch?
- SMT-level exposure and direct access to senior leadership.
- Genuine autonomy to shape and build the commercial function.
- The opportunity to influence sales, partnerships and business growth.
- A clear opportunity to grow into broader commercial leadership as the business scales.
- The chance to make a measurable difference in a sector that genuinely matters.
What’s in it for you?
- Competitive salary with performance related bonuses.
- Company pension with matched contributions.
- 25 days holiday (plus bank holidays).
- Private Healthcare.
- Premium Access to Anya - a digital health app providing women's health support.
- Laptop and equipment provided.
- Great work-life balance (we are big on this).
- Work environment that values creativity, personal growth and collaboration.
- Continuous learning and development: you will be challenged with lots of responsibility and exciting projects in a supportive and encouraging environment.
Location: Remote with access to our London Office
DBS: This role may require an enhanced DBS check.
Commercial Lead (Sales & Growth) in London employer: Hometouch
Hometouch is an exceptional employer that offers a unique opportunity for the Commercial Lead - Sales & Growth to shape and build a vital sales function within a CQC-regulated live-in care provider. With a strong focus on employee growth, you will enjoy genuine autonomy, SMT-level exposure, and a supportive work culture that values creativity and collaboration. The competitive salary, performance-related bonuses, and commitment to work-life balance make Hometouch an attractive place for those looking to make a meaningful impact in the healthcare sector.
