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- Tasks: Manage digital media campaigns and optimise performance across various channels.
- Company: HomeServe is a dynamic company focused on driving sales through innovative marketing strategies.
- Benefits: Enjoy hybrid working, with remote options and a collaborative team environment.
- Why this job: Join a creative team that values your ideas and encourages bold thinking for impactful results.
- Qualifications: Experience in paid media and a strong understanding of data-driven marketing required.
- Other info: Opportunity to work on exciting new product lines and contribute to future growth plans.
The predicted salary is between 36000 - 60000 £ per year.
HomeServe are currently recruiting for a Paid Media Manager to join the Marketing Team in Walsall. The successful candidate will be data led and have strong technical capability. You will also have an excellent understanding of platforms and be passionate about getting into the detail.
We work in a hybrid way, mostly remote with a requirement to travel into our Walsall office at least twice a week to work with the team. With that in mind you will be located within a convenient commute to Walsall.
The broader HomeServe Acquisition and Growth team are a group of driven individuals who together, work to drive sales across Digital Media, Traditional channels and Partner activity. We are relentless in our approach to do the right thing, both for the business and the customer. We work as a tight team, sharing our ideas, experience and knowledge to solve problems together. We take risks and think creatively, always testing and trying new things to understand if we can do better. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact.
The HomeServe Acquisition team has changed and grown over the last 6 months, now with even more focus on driving sales through Digital than ever before. With the introduction of new product lines and a whole new brand, Ding, we’ve got exciting plans for 2025 and beyond.
As the Paid Media Manager within the HomeServe Acquisition team, you will deliver the strategic media plan and digital campaigns across all channels. Your role will focus on optimising media investment, leveraging data and insights, driving effectiveness through testing. You’ll work closely with internal teams and external agency partners to ensure campaigns are aligned with business objectives, reach the right customers, and deliver measurable outcomes. This role is pivotal in ensuring the media strategy drives customer engagement and achieves commercial goals.
ROLE PURPOSE- Manage the delivery of the media plan across all digital channels.
- Collaborate with media agency partners to optimize paid media across channels (Paid and Organic Search, social, Display, Audio etc.), balancing reach, frequency, and ROI.
- Work with agencies and internal teams to ensure high-quality delivery of media campaigns, including end to end journey integration, creative execution, targeting, and reporting.
- Working with media partners on test and learn frameworks to continuously improve campaign performance.
- Providing recommendations on media innovation, staying ahead of industry trends to explore new platforms and tools.
- Building strong relationships with cross-functional teams, including Digital Delivery, Brand, Data and Finance, to ensure media plans are integrated and commercially viable.
- Adhere to regulatory requirements, pushing boundaries in a measured way.
- Be a true team player, supporting engagement across the team.
- An experienced Growth / Performance Marketer - you have Paid media experience and while focused on sales, have the understanding of full funnel media.
- Inquisitive - You use data and customer insights to drive better performance outcomes.
- Outcome oriented - You understand objectives, articulate the desired outcome and work collaboratively to deliver what is needed.
- Driven - You are self-motivated and proactive with the ability to embrace ambiguity and perform under pressure.
- Comfortable with testing quick and failing fast - You test new tactics and are as comfortable reporting on the failures as the successes.
- A team player - Work alongside internal and external teams to drive the very best Marketing campaigns, combatting challenges together and finding ways to make things happen.
- Have a voice - You are not only an excellent written communicator but you can talk clearly and confidently to senior stakeholders.
Paid Media Manager in Walsall employer: HomeServe
Contact Detail:
HomeServe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager in Walsall
✨Tip Number 1
Familiarise yourself with the latest trends in paid media and digital marketing. Being knowledgeable about current tools and platforms will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the industry, especially those who work in similar roles or at HomeServe. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive campaign performance in previous roles. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
✨Tip Number 4
Showcase your collaborative spirit by thinking of ways you can contribute to team dynamics. Be ready to share how you've successfully worked with cross-functional teams in the past to achieve common goals.
We think you need these skills to ace Paid Media Manager in Walsall
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management and performance marketing. Use specific examples that demonstrate your ability to drive sales and optimise campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention how your data-driven approach aligns with HomeServe's goals and how you can contribute to their success.
Showcase Your Technical Skills: In your application, emphasise your technical capabilities and familiarity with various digital platforms. Provide examples of how you've used data and insights to improve campaign performance in previous roles.
Highlight Team Collaboration: Since the role requires working closely with internal teams and external partners, include examples of successful collaborations in your application. Demonstrate your ability to communicate effectively and work as part of a team.
How to prepare for a job interview at HomeServe
✨Showcase Your Data Skills
As a Paid Media Manager, being data-led is crucial. Prepare to discuss specific examples of how you've used data and insights to drive campaign performance. Highlight any tools or platforms you're familiar with that can help optimise media investment.
✨Understand the Full Funnel
Make sure you can articulate your understanding of the full funnel media approach. Be ready to explain how your strategies have successfully driven sales across different stages of the customer journey, from awareness to conversion.
✨Demonstrate Team Collaboration
HomeServe values teamwork, so be prepared to share experiences where you've collaborated with cross-functional teams. Discuss how you’ve built strong relationships with internal and external partners to achieve campaign goals.
✨Embrace Testing and Learning
The role requires a comfort with testing new tactics. Be ready to talk about instances where you've tested different approaches, what you learned from failures, and how those lessons improved future campaigns.
