Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer retention strategies and enhance communication efforts.
- Company: Join HML, a dynamic company focused on customer experience and growth.
- Benefits: Enjoy a hybrid work model with flexibility and great corporate perks.
- Why this job: Make a real impact on customer journeys and be part of a vibrant team culture.
- Qualifications: Proven experience in marketing and leadership roles is essential.
- Other info: This role offers a unique opportunity to shape customer engagement.
The predicted salary is between 43200 - 72000 £ per year.
Location: Walsall
Type: Hybrid: 2 days in the office, 3 days remote
About the Role
We’re looking for a strategic and results-driven Head of Retention Marketing to lead and elevate our customer retention and communications efforts at HML. In this key leadership role, you’ll manage the entire customer journey from onboarding through to renewal, ensuring our customers fully experience...
Contact Detail:
HomeServe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing. Understanding current strategies and tools will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the retention marketing field. Attend industry events or join online forums to connect with others, which can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that are relevant to retention marketing. Being able to articulate how you've successfully improved customer retention in past roles will set you apart.
✨Tip Number 4
Research HML's current retention strategies and customer journey. Tailoring your approach to align with their existing efforts will show your genuine interest and understanding of their business.
We think you need these skills to ace Head of Retention Marketing
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Head of Retention Marketing position. Tailor your application to highlight relevant experience in customer retention and communications.
Highlight Leadership Experience: Emphasise any previous leadership roles you've held, particularly those related to marketing or customer retention. Use specific examples to demonstrate how you have successfully managed teams and strategies in the past.
Showcase Results: Quantify your achievements in previous roles. For instance, mention how your strategies improved customer retention rates or enhanced customer satisfaction. Numbers can make a strong impact.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you're passionate about retention marketing. Discuss your vision for the role and how you plan to elevate HML's customer journey.
How to prepare for a job interview at HomeServe
✨Understand the Customer Journey
Make sure you have a solid grasp of the entire customer journey, from onboarding to renewal. Be prepared to discuss how you would enhance each stage and improve retention rates.
✨Showcase Your Strategic Thinking
As a Head of Retention Marketing, strategic thinking is crucial. Come equipped with examples of past strategies you've implemented that led to measurable results in customer retention.
✨Prepare for Leadership Questions
Expect questions about your leadership style and how you manage teams. Think of specific instances where you've successfully led a team through challenges or changes in strategy.
✨Familiarise Yourself with HML's Brand
Research HML's brand values, mission, and current marketing strategies. Being able to articulate how your vision aligns with theirs will demonstrate your genuine interest in the role.
