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- Tasks: Lead brand strategy and creative campaigns to drive growth in insurance and subscription services.
- Company: Join HomeServe, a dynamic company making waves in the insurance industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Shape a powerful brand and make a real impact with innovative marketing strategies.
- Qualifications: Proven leadership in brand development and experience in direct-response marketing.
- Other info: Collaborative environment with a focus on AI and automation for growth.
The predicted salary is between 36000 - 60000 £ per year.
Join our Team! HomeServe is looking for a dynamic, hands-on Head of Brand & Content who is ready to get involved and drive real commercial impact across our insurance and subscription business lines. We need an experienced brand leader who thrives in a sales-heavy environment, understands how to turn insight into action, and isn’t afraid to roll up their sleeves to make things happen.
If you’re a creative, commercially driven storyteller with a passion for social media, a proven track record in direct response, and the ability to leverage AI tools to elevate content and performance, this is your opportunity to shape a brand with huge reach and even bigger potential.
We work in a hybrid way, with a requirement to travel into our Walsall office at least twice a week to work with the team. Please note that travel to agencies will also be required occasionally.
This role is accountable for developing and executing a brand strategy and activation that gives HomeServe a compelling and competitive position in the market. Prioritising a direct response creative approach, this role will play a fundamental part in driving the business to achieve its ambitious growth objectives through its insurance and expanding subscription business lines.
With ownership of consumer research and external insight, together with earned and owned marketing channels (Consumer PR, Influencers, Content and Social), this role works seamlessly with the broader Marketing teams – Acquisition & Growth and Digital Delivery teams to help inform strategy and drive integrated marketing success.
Furthermore, this role is responsible for developing a forward-thinking team, leveraging AI and automation to expand capacity, enhance capabilities, and enable a sustained focus on delivering growth.
Responsibilities- Lead the evolution of the HomeServe consumer brand across insurance and subscription business lines. Grow familiarity, drive measurable customer response and fuel growth.
- Own and optimise the mix of earned and owned media channels (consumer PR, content, social, and Influencer) using cutting-edge strategies to support digital new customer growth.
- Build success in consumer PR to deliver cost-effective, high-impact campaigns that support brand awareness and support acquisition and growth initiatives.
- Drive creative excellence across all channels, overseeing our in-house studio and agency partners to deliver high-impact activations – with a consistent brand identity and tone of voice.
- Lead the use of automation and AI within the creative studio, expanding capacity, enhancing capabilities, and enabling sustained growth.
- Lead, inspire, and develop a multi-skilled team, fostering a culture of continuous improvement, learning and adaptability to emerging technologies.
- Turn insight into action – use research and data to shape brand strategy and creative.
- Lead day-to-day relationships with agency partners across brand, creative, consumer PR and research to maximise output and internal teams to deliver integrated success.
- Ensure compliance and governance – do things right, every time. Uphold best-in-class governance, process innovation, and compliance with FCA, DPA, ICO, and ASA requirements.
- Be a custodian of our affinity partner brand guidelines to ensure that activity drives the best commercial return and linking in with partners where relevant, to expand the reach of PR campaigns.
- Collaborate across the business: Acquisition & Growth, Digital Delivery, Product, Compliance & Legal, and external agencies – to deliver integrated marketing success.
- Work in partnership with the Head of Digital Content & UX to drive integration across offline and digital channels, ensuring creative complements both the channel, content and Customer group to drive desired objective (acquisition, retention, engagement etc).
- Strong leadership experience, with a proven track record of developing high performing, multi-skilled teams that embrace AI and automation to maximise capacity.
- Experience in leading and developing direct-response led brands.
- Experience working in a regulated environment, with responsibility for creative output that adheres to regulatory guidelines.
- Expert in creative and integrated campaign development that delivers commercial return.
- Experience in using data, insights and market research to create and drive strategies and plans.
- Strategic thinker and planner.
- Excellent collaboration, communication and influencing skills.
- Bachelor's degree or equivalent in Brand or Marketing.
- Experience of marketing in a Financial Services company.
- CIPR/CIM/Professional Diploma.
Head of Brand & Content in Walsall employer: HomeServe Membership Ltd
Contact Detail:
HomeServe Membership Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content in Walsall
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a creative role like Head of Brand & Content. We want to see how you’ve turned insights into action and driven results.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, their market position, and their recent campaigns. We need to see that you’re genuinely interested and ready to roll up your sleeves to make things happen!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Brand & Content in Walsall
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand and content shine through. Share specific examples of how you've driven brand success in the past, especially in sales-heavy environments. We want to see that you can turn insights into action!
Be Creative and Direct: This role is all about creativity and direct response, so make sure your application reflects that. Use engaging language and storytelling techniques to showcase your experience. Remember, we love a good narrative that highlights your achievements!
Highlight Your Team Leadership Skills: As a potential leader at HomeServe, it's crucial to demonstrate your ability to inspire and develop teams. Share examples of how you've fostered a culture of continuous improvement and adaptability, especially with emerging technologies like AI.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to shape a brand with huge reach!
How to prepare for a job interview at HomeServe Membership Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into HomeServe's brand values, mission, and recent campaigns. Understand how they position themselves in the insurance and subscription market. This knowledge will help you demonstrate your passion and alignment with their goals.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing creative strategies. Prepare examples of past campaigns where you've turned insights into action, especially in a direct-response context. Highlight how you've used AI tools to enhance content and performance.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think about times you've successfully collaborated across departments. Be prepared to share specific examples that showcase your communication and influencing skills, particularly in a regulated environment.
✨Demonstrate Your Leadership Style
As a Head of Brand & Content, you'll need to inspire and develop a team. Reflect on your leadership experiences and be ready to discuss how you've fostered a culture of continuous improvement and adaptability, especially with emerging technologies like AI.
