Communications & Marketing Manager in Somerset

You will be responsible for managing and enabling the Communications and Marketing Team to deliver engaging and proactive internal and external communications as part of building effective relationships with our colleagues, customers, communities, partners, and stakeholders.

You will:

• Champion effective internal and external communications and support the organisation to deliver engaging and innovative comms.
• Develop and deliver a coordinated and customer-focused Communications Strategy, ensuring all strategic objectives are successfully delivered to agreed time scales and budgets.
• Effectively manage any reputational risk issues and crisis communications working closely with the Executive team, Board and the Head of People and Communications to ensure they are fully briefed for media enquiries of this nature.
• Be a proactive Manager and support with the delivery of the organisation’s corporate strategic objectives.
• Ensure our brand message and positioning are strong and consistent across all channels and communications efforts, both internally and externally.
• Plan, script and organise internal and external events.
• Oversee the social media schedule, analysing the analytics and implementing change and identifying areas of growth.
• Work closely with the People Team to create and deliver engaging internal communications and wellbeing campaigns across the organisation.
• Manage stakeholder relations, implementing regular communications including an E-bulletin.
• Manage and oversee the development of a new website, ensuring the content and functions remain fit-for-purpose for customers in the future.
• Build and maintain excellent relationships both inside and outside the organisation.
• Work alongside the engagement teams to ensure customers are consulted on all external marketing and communications.
• Develop, implement and be accountable for a range of performance indicators.
• Identify, create and deliver high-quality communication campaigns on multiple platforms, supporting managers to deliver the goals and outcomes needed.
• Develop and write high quality, impactful content for customers, including leaflets, social media posts, internal and external newsletters and web-based content.
• Work collaboratively to identify, write and deliver appropriate press stories and ensure that positive press coverage is maximised.
• Oversee and manage the website and Intranet in consultation with colleagues ensuring the content is in line with our brand.

What you will bring:

• Excellent written and oral communication skills.
• Professional or post graduate qualification (level 7) in journalism, marketing or communications.
• High degree of creativity and visual skills.
• Highly developed organisational skills.
• Ability to articulate the importance and value in organisational brand.
• Ability to work under pressure and deliver high-quality outcomes to tight deadlines.
• Experience of supporting and mentoring others.
• Experience of effective event and project management.
• A proven track record of crisis management.
• A flexible approach to the working week.
• Well-developed interpersonal skills and you’ll need to be a ‘people’ person!
• Experience of delivering major campaigns.
• Relevant work experience is essential, as is experience of working productively with the UK Media; a solid external network would be an advantage.
• Experience of working within the Third Sector would be an advantage.

Skills & Competencies:

• Review and manage contracts and Service Level Agreements relating to the Finance Manager’s service area.
• Comply with all Homes in Somerset policies, procedures and codes of conduct.
• Manage finance service risks, identifying clear controls and implementing appropriate mitigation strategies.

Equality, Diversity and Inclusion:

• Embed equality, diversity and inclusion into all policies and procedures.
• Promote equality among all colleagues and ensure that services are delivered in a non-discriminatory way that is inclusive of all disadvantaged groups.

Additional Responsibilities:

• Promote and represent Homes in Somerset positively by offering a customer’s first service.
• Drive a culture of continuous improvement, using data and customer feedback to identify areas for enhancement.
• Lead on value-for-money initiatives to deliver cost-effective services without compromising quality.
• Comply with all HiS policies, procedures and codes of conduct.
• Promote health, safety and wellbeing for colleagues, customers and contractors.
• Take responsibility for personal and professional development and undertake training in line with statutory requirements.
• Undertake any other duties commensurate with the seniority of the role.

Behaviours and Competencies:

• A collaborative leadership style, with a track record of building trust and developing effective teams.
• Strong commitment to customer outcomes, transparency and accountability.
• Resilient and decisive, with the ability to manage competing priorities and resolve complex issues.
• Highly organised, with strong attention to detail and a commitment to accuracy.
• Constructively challenging, while remaining pragmatic, supportive and solution focused.
• Able to take ownership, exercise professional judgement and escalate significant matters appropriately.
• Committed to continuous improvement, professional development and the effective use of technology.
• Demonstrates integrity, impartiality and consistently high professional standards.

Leading with IMPACT:

• To build a consistent leadership style that reinforces the aims of the organisation and ensures alignment with organisational values and purpose.
• Managers are expected to support agility and continuous improvement, and to build team and organisational capability in line with the Corporate Strategy.
• Be supportive of individuals’ and teams’ capabilities through the use of regular coaching, clear communication, recognition and personal development.
• Build a culture of knowledge-sharing, reflection and learning with team members and across teams.

Inspiring with Clarity and Impact:

• Be transparent and create a culture of openness, honesty and trust.
• Take responsibility for relationships across the business and role model the values and a culture of learning and self-improvement.
• Foster a culture of collaboration, reflection, information-sharing and collaborative problem-solving by facilitating the recognition of signals and risks within the value chain.

Managing Change and Building Resilience:

• Facilitate a culture that actively embraces change, innovation and continual learning through the balanced use of information and new perspectives.
• Encourage agility, speed and pragmatic thinking.

Building High-Performing Teams and Encouraging Problem-Solving:

• Bring together business systems, processes and priorities to engage team members towards a common vision or goal in support of the Corporate Strategy and strategic projects.