Residential Sales and Marketing Coordinator

Homes for Students is one of the UK’s leading providers of student accommodation. We are seeking a Resident Experience Coordinator who will be the vibrant focal point for resident life, ensuring an outstanding on-site experience while acting as the property’s key digital content creator and social media ambassador. You will capture, create, and share engaging content across platforms like Instagram and TikTok, transforming viewings and resident events into compelling digital narratives to maximise sales and retention. This role is an extension of our central sales team resource to ensure a strong sales presence at the property. This role is 40 hours per week, working from 9.00am to 5.30pm Monday to Friday.

Major Duties & Responsibilities

• Digital Content Creation & Social Media Management (Digital-First Focus)

• Content Strategy & Creation: Plan, film, edit, and publish engaging, "influencer" style video and photo content (especially for Instagram and TikTok) that highlights the property's lifestyle, amenities, local area, and community events.
• Digital Sales Driver: Use social media content to drive traffic to the sales pipeline, converting digital engagement into viewing appointments and solid bookings.
• Platform Management: Manage and grow the property's local social media channels, ensuring a consistent brand voice and high level of interaction with current and prospective tenants.
• Brand Growth: Plan and explore opportunities to grow the company brand within the city.
• Digital Helpdesk: Assist with digital and website enquiries, ensuring a fast, knowledgeable, and helpful online presence.

• Experience Programme Planning & Execution: Create and execute a programme of student experience events each academic year to ensure students have the best possible experience as a tenant. Note, this role will require you to work flexible hours due to the nature of events held (some evenings and weekends may be required to ensure engagement with all residents).
• Consultation & Improvement: Embed our customer involvement approach by consulting with customers to find ways to share, improve and deliver services which meet their needs. Monitor resident satisfaction and promote surveys and reviews throughout the year.
• Sales Focus: Provide an excellent and customer focused sales service to all students and visitors, with the aim of creating a warm and welcoming environment whilst maximising all sales opportunities.
• Welfare: Be vigilant regarding student welfare issues and report any matters or unusual behaviours to the General Manager immediately.
• Community Liaison: Deal with local community issues and escalate accordingly to the General Manager for interventions if required.

• Sales Enquiries: Promptly and courteously deal with enquiries from customers and visitors to the property, providing appropriate advice and information, through a variety of methods, including email, website, telephone and in person.
• Viewing Conversion: Conduct viewings as a positive sales presence with the aim to convert enquiries into solid bookings.
• Event Attendance: Attend and lead housing fayres and open days aiming to maximise potential data capture for potential tenants. You will also be responsible for attending and running intake days and departures.
• Administration: Carry out general administration and office support, ensuring that databases and spreadsheets are maintained as required.

What’s on offer

• Generous holiday package of 25 days, plus bank holidays, to recharge and enjoy life outside of work (pro rata for our part time colleagues).
• Access to a range of exclusive retail discounts to make your money go further.
• Take your special day off! Enjoy your birthday with a well-deserved break from work.
• Stay active and eco-friendly with our cycle-to-work scheme.
• Make a difference in the community with 2 charity days per annum.

If this sounds like the role for you and you have the skills, knowledge and experience required, we would love to hear from you! Homes for Students is an equal opportunity employer and a member of Inclusive Employers. We are able to grow and learn better together with a diverse team of employees, so we encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.