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- Tasks: Drive occupancy and revenue through engaging events and targeted leasing strategies.
- Company: Homes for Students, a leader in student accommodation with a focus on community.
- Benefits: Generous holiday, retail discounts, car leasing, cycle-to-work scheme, and charity days.
- Other info: Inclusive workplace that values diversity and offers excellent career growth opportunities.
- Why this job: Make a real impact on student living while developing your career in a dynamic environment.
- Qualifications: Experience in leasing or engagement roles, strong communication, and teamwork skills.
The predicted salary is between 30000 - 40000 £ per year.
Join Our Team at Homes for Students as a Portfolio Leasing and Engagement Manager. This is a field-based role working 40 hours per week from 9.00am to 5.30pm Monday to Friday.
Purpose of the role: The Portfolio Leasing & Engagement Manager is responsible for driving occupancy, rebooking, and revenue performance across the portfolio through targeted leasing activity, engagement strategies, and insight-led initiatives. The role focuses on increasing resident retention, generating new enquiries, and improving conversion through the delivery of commercially driven events, campaigns, and on-site support. Working closely with General Managers and the Revenue Team, the role will align engagement activity with leasing cycles to maximise occupancy and enhance overall property performance.
Major Duties:
- Support the delivery of portfolio occupancy targets by driving rebooking, lead generation, and conversion across all sites.
- Lead and support the execution of rebooking campaigns across the portfolio, working with site teams to maximise resident retention and secure early renewals.
- Monitor rebooking performance and identify risks and opportunities, implementing targeted initiatives to improve uptake.
- Plan, coordinate, and deliver a programme of events across sites with clear commercial objectives, including increasing rebooking rates, generating new enquiries, and supporting conversion.
- Organise and deliver external-facing events and initiatives designed to attract prospective residents and drive direct sales opportunities.
- Evaluate the effectiveness of events and campaigns by tracking attendance, engagement, and conversion into bookings or enquiries.
- Work closely with General Managers to align leasing activity with key calendar periods, including launch, peak leasing, and intake.
- Monitor enquiry levels, viewing feedback, and leasing performance across the portfolio, identifying trends and areas for improvement.
- Provide insight and practical recommendations to site teams to enhance the customer journey and improve viewing-to-booking conversion.
- Support and coach on-site teams in delivering strong engagement and sales activity, sharing best practice across the portfolio.
- Plan and manage social media activity across sites, ensuring content supports leasing cycles, promotes availability, and drives engagement in key markets.
- Support on-site teams with content creation and ensure consistency of brand and messaging across all platforms.
- Maintain awareness of local market trends, university activity, and competitor performance to ensure campaigns and events are effectively targeted.
- Conduct regular site visits to support leasing activity, review resident engagement, and assist in delivering initiatives.
- Collate and analyse data from events, campaigns, and leasing activity to inform future strategy and continuous improvement.
- Support the consistent delivery of brand standards and customer experience across all sites.
- Ensure all activity is delivered in line with company policies and relevant legislation, including health and safety and data protection.
In order for Homes for Students to work effectively, you may be required to assist with other areas of work and therefore, you should be prepared to undertake other duties appropriate to the post, as delegated by your line manager.
What We Offer:
- Generous holiday package: 25 days, plus bank holidays, for work-life balance.
- Exclusive retail discounts to make your money go further.
- Celebrate your birthday with a well-deserved day off.
- Car leasing scheme for a comfortable commute.
- Cycle-to-work scheme to stay active and eco-friendly.
- 2 charity days per year to make a difference in the community.
- Life insurance for peace of mind.
Next Steps: To apply please complete the short application form. At Homes for Students, we embrace diversity and are committed to fostering an inclusive workplace. We welcome applications from all backgrounds and communities and are happy to discuss any reasonable adjustments you may need.
Portfolio Leasing and Engagement Manager employer: Homes for Students
Contact Detail:
Homes for Students Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Portfolio Leasing and Engagement Manager
✨Tip Number 1
Get to know the company inside out! Research Homes for Students, their values, and recent projects. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to leasing and engagement. Think about how you can demonstrate your skills in driving occupancy and resident retention through real-life examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Homes for Students team.
We think you need these skills to ace Portfolio Leasing and Engagement Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role of Portfolio Leasing and Engagement Manager. We want to see how you can drive occupancy and engage residents, so don’t hold back on showcasing relevant achievements!
Showcase Your Creativity: Since this role involves planning events and campaigns, let your creative side shine through in your application. Share any innovative ideas or past experiences that demonstrate your ability to engage residents and generate enquiries. We love fresh perspectives!
Be Data-Driven: We’re all about insight-led initiatives, so if you have experience analysing data to improve performance, make sure to mention it! Highlight any metrics or results from previous roles that show how you’ve successfully driven engagement and conversion.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy and straightforward – just follow the prompts!
How to prepare for a job interview at Homes for Students
✨Know Your Numbers
As a Portfolio Leasing and Engagement Manager, you'll need to demonstrate your understanding of occupancy rates and conversion metrics. Brush up on relevant statistics and be ready to discuss how you've driven performance in previous roles.
✨Showcase Your Event Planning Skills
Since the role involves planning and executing events, come prepared with examples of successful events you've organised. Highlight how these events contributed to engagement and leasing goals, and be ready to suggest innovative ideas for future campaigns.
✨Understand the Market
Familiarise yourself with local market trends and competitor performance. During the interview, share insights on how you would tailor engagement strategies based on this knowledge to attract prospective residents and drive sales.
✨Engage with the Team
This role requires collaboration with General Managers and site teams. Be prepared to discuss how you’ve successfully worked with others in the past, and think about how you can support and coach on-site teams to enhance their engagement and sales activities.