Paid Media Executive in Liverpool

Homes for Students is the UK\’s leading independent provider of Student Accommodation.

PurposeWe are seeking a talented Paid Media Executive to join our successful team. You will work alongside the team to create and execute a robust paid media strategy to increase our online visibility and maintain relevant, high-quality traffic.

Accountabilities / Responsibilities

Manage and maintain all paid online activity, carefully evaluating and updating our campaign content to drive quality traffic.

Identify trends, changes in performance, and suggest improvements.

Day-to-day accountability for paid search and paid social budget and performance, working with other departments to drive keywords.

Provide in-depth monthly reporting with the ability to turn data into valuable, actionable insight to improve our overall marketing strategy.

Work with the Paid Media and Web teams on specific campaigns to improve ad rankings, financial performance, and test new ideas.

Work with the team to improve copy text, headlines, descriptions, and imagery.

Drive leads/sales through continued campaign optimisation.

Maintain a commercial awareness and understanding of the marketplace.

Ensure deadlines are met, and budgets are managed effectively.

Research and monitor competitor social media activity, alongside our student property accounts, to ensure we deliver current and engaging material.

Keep abreast of current trends in the student accommodation market and relevant competitors with a view to improving campaign performance.

Maximise profitability across the student portfolio by developing strategies to meet target KPIs.

Support the sales and marketing department with tailored campaigns.

The above outlines the main duties and responsibilities of the position; however, other ad hoc duties may be requested from time to time.

Skills

Must have strong written English skills for quality content writing

Proven track record in the digital/online marketing area

Experience managing social media and PPC campaigns

Experience with Meta Business Suite and Google Ads

Experience working with high-value budget allocations

Experience using analytical tools (Google Analytics or equivalent)

Intermediate to advanced use of Microsoft Office Suite, inc.Word, Excel, and Outlook

Ability to work with minimum supervision to meet goals and achieve targets on time

Flexible and cooperative approach to working with colleagues in all areas of the business

Ability to work as part of a close team

Excellent organisational skills

Personal Qualities

Must be performance-driven

Must have attention to detail

Self-motivated and able to work independently with minimum guidance; confidence in taking the initiative and making decisions

Delivering high standards

Commitment to equal opportunities

Flexible and adaptive to changes in strategy or plans

Demonstrate a positive \’can-do\’ attitude

Ability to integrate quickly into the business and add value

SecurityIt will be necessary to undergo enhanced DBS clearance before your employment with us can commence.

EssentialExperience and Qualifications

Educated to degree level in Marketing, Digital Marketing, or a related subject

Minimum 1 year of digital marketing experience, with the ability to show results of tenure

Extensive experience using Google Ads and Meta Business Suite

Experience working effectively with large budgets

Experience using Google Analytics or equivalent

Advanced understanding of social media

Excellent communication and reporting skills

Desirable

Experience in the student or hotel sector marketing

Project planning experience

At Homes for Students, we embrace diversity and equal opportunities. As a proud member of Inclusive Employers, we believe in fostering an inclusive environment where employees from all backgrounds and communities can thrive. We welcome applications from everyone, and we are more than happy to discuss any reasonable adjustments you may require.

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