At a Glance
- Tasks: Lead AI-driven marketing strategies to enhance visibility and representation of properties.
- Company: Join Homes for Students, a top player in Purpose-Built Student Accommodation.
- Benefits: Enjoy hybrid working, generous leave, and access to cutting-edge AI tools.
- Other info: Be part of a diverse team with clear progression pathways.
- Why this job: Shape the future of AI marketing in a dynamic and innovative environment.
- Qualifications: Degree in relevant field and 2-3 years in digital marketing or AI applications.
The predicted salary is between 35000 - 45000 € per year.
Homes for Students is one of the UK's leading third-party operators in the Purpose-Built Student Accommodation sector, managing over 60,000 beds across 56 cities on behalf of a diverse range of clients, investors and institutional portfolios. We are looking for a Marketing AI Lead to join our talented marketing team based in Liverpool.
Location: Liverpool / Hybrid
Reporting To: Marketing Director
Level: Mid-Level / Specialist
Sector: Purpose-Built Student Accommodation
Working Hours: 40 hours, Monday to Friday 9.00am to 5.30pm
The Opportunity
This is a newly created role, built to ensure that Homes for Students stays ahead of that curve. As Marketing AI Lead, you will be responsible for making HFS and its portfolio of properties highly visible, credible and accurately represented across AI-powered search platforms, large language models, answer engines and emerging generative discovery channels.
Key Responsibilities
- GEO and LLM Visibility Strategy
- Digital Asset Optimisation
- Physical Property Representation
- AI Tool Integration and Workflow Development
- Research, Intelligence and Forward Planning
- Collaboration and Knowledge Sharing
- Performance Measurement and Reporting
About You
Education and Background
We are looking for a graduate, ideally in Computer Science, Artificial Intelligence, Data Science, Digital Marketing or a related discipline. You will have two to three years of professional experience in digital marketing, SEO, content strategy, AI applications or a closely adjacent field. You don’t need to have done this exact job before (it barely existed twelve months ago), but you will need to demonstrate that you understand the landscape and have the intellectual curiosity and technical grounding to thrive in it.
Technical Skills And Knowledge
You will have a solid working knowledge of how large language models function, how generative search engines differ from traditional search, and what GEO means in practice. You will be comfortable with structured data, content optimisation, digital analytics and the broader toolkit of modern digital marketing. Experience with AI tools such as ChatGPT, Claude, Perplexity, Google’s AI Overviews or similar platforms is expected, and experience using them in a professional marketing context is a significant advantage. Familiarity with schema markup, knowledge graph concepts and entity-based SEO is desirable. You don’t need to be a developer, but you need to be comfortable enough with technical concepts to work effectively alongside developers and data teams.
Mindset and Approach
This role is for someone who finds the pace of change in AI genuinely exciting rather than overwhelming. You are naturally curious, self-directed and comfortable navigating ambiguity. You ask good questions, do your own research and form well-reasoned views. You communicate clearly, including about technical subjects to non-technical audiences, and you understand that the best ideas are only useful if you can explain them to the people who need to act on them. You will also need to be pragmatic and delivery-focused.
Essential Skills and Experience
- Degree-level education, ideally in Computer Science, AI, Data Science or Digital Marketing
- Two to three years’ professional experience in digital marketing, SEO or AI applications
- Working knowledge of large language models, generative AI and AI-powered search
- Experience using AI tools professionally (ChatGPT, Claude, Perplexity, Gemini or equivalent)
- Solid grasp of SEO principles, content strategy and digital analytics
- Strong written communication skills, including the ability to explain technical concepts clearly
- Intellectually curious, self-directed and comfortable with ambiguity and rapid change
Desirable
- Experience with schema.org markup, structured data and knowledge graph optimisation
- Familiarity with GEO frameworks and LLM content auditing methodologies
- Experience in property, student accommodation, hospitality or multi-site consumer sectors
- Exposure to AI workflow automation tools (Zapier, Make, n8n or similar)
- Basic coding skills (Python, JavaScript) or comfort working alongside developers
- Experience producing AI-readiness audits or visibility reports for digital assets
What We Offer
- Hybrid and flexible working arrangements
- Company pension scheme
- Generous annual leave entitlement
- A day off for your Birthday
- Access to a wide range of AI tools and platforms, supported and funded by the business
- Direct involvement in shaping how a major PBSA operator approaches AI marketing strategy
- Clear pathway for progression as the AI function grows
Homes for Students is committed to creating an inclusive workplace that reflects the diversity of the students and communities we serve. We welcome applications from all backgrounds and are happy to discuss flexible working arrangements.
Marketing AI Lead (Hybrid) in Liverpool employer: Homes for Students
Homes for Students is an exceptional employer, offering a dynamic work environment in the heart of Liverpool, where innovation meets inclusivity. As a Marketing AI Lead, you will benefit from hybrid working arrangements, generous annual leave, and direct involvement in shaping cutting-edge AI marketing strategies, all while enjoying a clear pathway for career progression in a rapidly evolving sector. Join a diverse team that values your growth and creativity, and be part of a company committed to making a meaningful impact in the Purpose-Built Student Accommodation industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing AI Lead (Hybrid) in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to demonstrate your expertise in AI and digital marketing, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its AI initiatives. We want you to be able to discuss how you can contribute to their goals, especially in making their properties more visible across AI platforms.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing AI Lead (Hybrid) in Liverpool
Some tips for your application 🫡
Show Your Passion for AI:When writing your application, let us see your excitement for AI and digital marketing. Share any projects or experiences that highlight your curiosity and understanding of the rapidly changing landscape.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back!
Be Clear and Concise:In your written application, clarity is key. Use straightforward language to explain your technical knowledge and experiences, especially when discussing complex concepts. Remember, we appreciate good communication!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Homes for Students
✨Know Your AI Tools
Make sure you’re well-versed in the AI tools mentioned in the job description, like ChatGPT and Claude. Be ready to discuss how you've used these tools in your previous roles and how they can enhance marketing strategies.
✨Showcase Your Curiosity
Demonstrate your intellectual curiosity by discussing recent trends in AI and digital marketing. Bring up any personal projects or research you've done that relates to the role, showing that you’re proactive and engaged with the industry.
✨Communicate Clearly
Practice explaining complex technical concepts in simple terms. You might be asked to present ideas to non-technical stakeholders, so being able to communicate effectively is key. Use examples from your past experiences to illustrate your points.
✨Prepare for Ambiguity
Since this role involves navigating a rapidly changing landscape, be prepared to discuss how you handle uncertainty. Share examples of times when you’ve thrived in ambiguous situations and how you approach problem-solving in such contexts.
