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- Tasks: Lead global marketing strategies to boost brand awareness and student occupancy.
- Company: Join a dynamic team focused on international student housing solutions.
- Benefits: Enjoy opportunities for travel, collaboration, and creative marketing campaigns.
- Why this job: Be part of a vibrant culture that values innovation and strategic thinking.
- Qualifications: Experience in multi-channel marketing and a passion for engaging international audiences.
- Other info: This role involves regular travel and collaboration with diverse teams.
The predicted salary is between 43200 - 72000 £ per year.
Join Our Dynamic Marketing Management Team! Are you ready to take your marketing career to new heights? We\’re seeking a passionate and innovative individual to join our team as a International Marketing Manager. In this vital role, you will report directly to the Head of Marketing, becoming an essential part of a dynamic marketing leadership team. As the International Marketing Manager, you will lead and execute a global marketing strategy to drive brand awareness and increase student occupancy in key international markets. You will manage direct marketing campaigns targeting international students across multiple channels, including social media platforms like WeChat, Weibo, TikTok, and Instagram. Collaborating with sales and partnerships teams, you\’ll align campaigns with strategic goals and localise efforts for key markets, especially China. You\’ll work closely with internal teams to optimise results, tailor offerings, and report on campaign performance. A strategic thinker, you will liaise with stakeholders, gather customer feedback, and ensure business growth across global regions. This role requires technical expertise in multi-channel marketing and regular national and international travel. Develop International Marketing Strategies and Budgets: You will develop and manage a global marketing strategy to attract international students to Homes for Students properties, identifying key markets a…
International Marketing Manager employer: Homes for Students Careers
Contact Detail:
Homes for Students Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in international marketing, especially in the education sector. Understanding how to effectively engage with international students on platforms like WeChat and TikTok will give you a competitive edge.
✨Tip Number 2
Network with professionals in the field of international marketing. Attend industry events or webinars where you can connect with others who have experience in global marketing strategies, particularly those targeting students.
✨Tip Number 3
Showcase your ability to analyze campaign performance. Be prepared to discuss specific metrics and results from past marketing campaigns you've managed, as this will demonstrate your strategic thinking and effectiveness.
✨Tip Number 4
Highlight any experience you have with localization strategies. Since this role involves tailoring marketing efforts for key markets, showcasing your understanding of cultural nuances and market-specific approaches will be crucial.
We think you need these skills to ace International Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the International Marketing Manager position. Understand the key responsibilities and required skills, especially the focus on multi-channel marketing and international student engagement.
Tailor Your CV: Customize your CV to highlight relevant experience in international marketing, campaign management, and any specific achievements related to driving brand awareness in global markets. Use metrics to showcase your impact.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for marketing and your innovative approach. Mention specific examples of past campaigns you've led, particularly those targeting international audiences, and how they align with the company's goals.
Highlight Technical Skills: Make sure to emphasize your technical expertise in using social media platforms like WeChat, Weibo, TikTok, and Instagram for marketing purposes. Discuss any tools or software you are proficient in that can aid in executing marketing strategies.
How to prepare for a job interview at Homes for Students Careers
✨Show Your Passion for International Marketing
Make sure to express your enthusiasm for international marketing during the interview. Share specific examples of past experiences where you successfully executed marketing strategies in global markets, especially focusing on how you adapted campaigns for different cultures.
✨Demonstrate Multi-Channel Expertise
Be prepared to discuss your experience with various marketing channels, particularly social media platforms like WeChat, Weibo, TikTok, and Instagram. Highlight any successful campaigns you've managed on these platforms and how they contributed to brand awareness.
✨Align with Strategic Goals
Understand the company's strategic goals and be ready to discuss how your marketing strategies can align with them. Show that you can think strategically about how to increase student occupancy and drive business growth in key international markets.
✨Prepare for Questions on Localization
Since localization is crucial for this role, prepare to answer questions about how you would tailor marketing efforts for specific markets, especially China. Discuss any previous experiences where you localized content or campaigns effectively.
