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- Tasks: Lead financial strategy and performance to drive growth at Great Yellow.
- Company: Join a mission-driven company focused on landscape regeneration and sustainability.
- Benefits: Competitive salary, opportunity for rapid career advancement, and impactful work.
- Other info: Collaborative culture with a focus on innovation and strategic growth.
- Why this job: Shape the future of land use while making a real difference in the environment.
- Qualifications: 12+ years in finance with experience in scale-ups and fundraising.
The predicted salary is between 80000 - 100000 £ per year.
At Great Yellow, we make landscape regeneration investable and scalable. We envision a future where regenerative land-use is the norm, delivering measurable environmental recovery, resilient food systems, and long-term economic value. Great Yellow exists to create a clear, practical pathway to making this future a reality. Today, the way we use and manage land is pushing natural and economic systems to a breaking point. By rethinking how we work with land and value nature, we can create landscapes that provide clean water, abundant nature, stable production, and long-term security.
Great Yellow works to drive this transformation, moving beyond extractive models to unlock economic and ecological regeneration. We work with:
- Land managers of ambitious nature recovery projects to plan and deliver ambitious, landscape-scale transformation
- Project investors seeking opportunities to generate robust, risk-adjusted returns alongside verified environmental impact
- Buyers of ecosystem services seeking high-integrity, high-impact natural capital solutions to strengthen resilience and reduce nature-related risks
- And many other partners and specialists in the restoration journey
As Finance Director, you will play a pivotal role in shaping Great Yellow’s next phase of growth. Reporting to the CEO and Board, and working closely with the Executive Committee, you will own financial performance and financial strategy across the business. You will support the CEO to shape and execute the Company’s commercial strategy, M&A strategy and fundraising strategy – including the execution of the Company’s Series A fundraise. The intention is to elevate the Finance Director role to a CFO and Board Director seat within 12 months of starting.
Key Responsibilities
- Pricing Strategy & Execution: Define the company’s integrated pricing strategy across all commercial activity and support the commercial teams to execute it. Support the commercial teams with customer conversion logic, commercial pipeline forecasting and qualification. Act as the senior financial leader in strategic customer negotiations.
- Financial Planning & Reporting: Own commercial financial planning: margin control, cash flow, budgeting and resource allocation. Surface financial performance metrics and KPIs at company level; lead financial reporting to the Board. Ensure commercial decisions are grounded in clear unit economics, delivery capacity, and risk assessment. Oversee the preparation of the company’s accounts and liaise with auditors as required. Own all banking and finance relationships. Manage the Financial Controller and other finance team hires as the function scales. Own compliance with statutory and regulatory obligations including KYC, corporation tax, VAT and R&D tax credit claims.
- Fundraising Strategy & Investor Narrative: Work closely with the CEO to shape and stress-test Great Yellow’s fundraising strategy, financial story, and investment case – including the Series A process, expected to start in the next 12 months. Translate commercial and financial traction into a compelling and credible investor narrative. Lead data room preparation, due diligence materials, and investor pitches. Work closely with the CEO to grow and manage the company’s investor base; own financial reporting to investors.
- M&A and Strategic Transactions: Support the CEO with deal evaluation and execution of strategic acquisitions, partnerships, or joint ventures. Lead commercial and financial due diligence on target opportunities, working with the CEO and external advisors. Shape post-acquisition commercial integration plans, ensuring clarity on value creation and execution. Ensure M&A activity aligns with Great Yellow’s strategy, capacity, and long-term product ambitions.
- Cross-ExCo Leadership & Scale Enablement: Act as a senior member of the Executive Committee, contributing to company-wide strategy, prioritisation, and trade-offs. Partner with Technology, Commercial and Operations leadership to ensure commercial signals inform roadmap and delivery decisions. Help shift the organisation from opportunistic growth to repeatable, scalable commercial growth. Bring a pragmatic, scale-up mindset to decision-making – balancing ambition, focus, and discipline.
What Success Looks Like
- Strong forecasting accuracy and commercial discipline; a clear focus on delivery against business milestones.
- A pricing strategy that drives repeatable, scalable revenue across the platform.
- Cost evolution that is supported by revenue growth, cash reserves, and fundraising strategy.
- A credible, data-backed investor narrative grounded in real commercial traction.
- Well-executed strategic transactions that grow the company’s value and extend its competitive position.
About You
- 12+ years’ experience in revenue, commercial, finance, or strategy roles within scale-ups, infrastructure, climate, fintech, marketplaces, or adjacent sectors.
- Proven track record of owning financial strategies and execution in complex, multi-product or multi-stakeholder environments.
- Experience building pricing frameworks in platform, marketplace, or data businesses.
- Experience supporting fundraising processes – including live Series A or equivalent – and working with investors, boards, and advisors.
- Exposure to M&A, corporate development, or strategic transactions is highly desirable.
- Familiarity with statutory compliance obligations including R&D tax credits, VAT and audit processes.
- Comfortable operating in ambiguity and building structure where little exists.
- Collaborative, humble leader who can work across technical, advisory, and delivery teams.
- Excellent communication skills across audiences – able to translate complex financial and commercial thinking into clear, compelling narratives.
- Experienced engaging investors and senior business leaders; able to build conviction through credible, data-backed storytelling that connects commercial traction to long-term value creation, in the UK and internationally.
- Motivated by mission-driven work and the challenge of building something genuinely new.
Finance Director in London employer: Homerun B.V.
Contact Detail:
Homerun B.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Finance Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the finance and sustainability sectors. Attend industry events, webinars, or even local meetups. You never know who might have a lead on that perfect Finance Director role!
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights on financial strategies, fundraising, or M&A on platforms like LinkedIn. This not only showcases your knowledge but also attracts potential employers who are looking for someone just like you.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to current employees or hiring managers through our website. Ask questions about the company culture or the challenges they face. This shows genuine interest and can set you apart from other candidates.
✨Tip Number 4
Prepare for interviews like it’s game day! Research Great Yellow’s mission and values, and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their vision of landscape regeneration and financial growth.
We think you need these skills to ace Finance Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Finance Director role at Great Yellow. Highlight your experience in financial strategy, fundraising, and M&A, as these are key aspects of the job. We want to see how your background aligns with our mission of landscape regeneration!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about regenerative land-use and how your skills can help drive our vision forward. Be genuine and let your personality shine through – we love to see enthusiasm for our mission!
Showcase Relevant Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to lead financial strategies and support fundraising efforts. Use metrics where possible to show the impact of your work – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it’s a great way to explore more about our company culture and values before you apply!
How to prepare for a job interview at Homerun B.V.
✨Know Your Numbers
As a Finance Director, you'll need to demonstrate your financial acumen. Brush up on key financial metrics and be ready to discuss how you've used them in past roles. Be prepared to explain your approach to financial planning and reporting, as well as how you’ve driven commercial success through data.
✨Understand the Mission
Great Yellow is all about landscape regeneration and sustainable practices. Familiarise yourself with their mission and values. Think about how your experience aligns with their goals and be ready to share specific examples of how you've contributed to similar missions in your previous roles.
✨Prepare for Strategic Discussions
Expect to engage in conversations about M&A strategies and fundraising. Prepare to discuss your experience with these processes, including any challenges you've faced and how you overcame them. Highlight your ability to create compelling narratives for investors and how you've successfully managed stakeholder relationships.
✨Showcase Leadership Skills
As a senior member of the Executive Committee, your leadership style will be crucial. Be ready to discuss how you've led teams through change and fostered collaboration across departments. Share examples of how you've balanced strategic thinking with hands-on execution to drive growth and scalability.