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For Companies At a Glance
- Tasks: Lead creative marketing strategies to boost awareness and engagement for a vital cause.
- Company: Providence Row, dedicated to supporting those affected by homelessness in London.
- Benefits: 27 days holiday, flexible working, and the chance to make a real difference.
- Why this job: Join a passionate team and use your skills to create positive change in the community.
- Qualifications: Experience in marketing, creativity, and a passion for social impact.
- Other info: Inclusive environment encouraging applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
About us
For homeless people, or those at risk of homelessness, finding employment and housing opportunities can feel like an uphill battle, even more so if they’re affected by physical, mental health or substance misuse issues. Providence Row works with those affected by homelessness and those vulnerably housed in London, offering an integrated service of crisis support, advice and progression programmes. We ensure that people often excluded from mainstream services gain the support and opportunities they need to create a safe, healthy and sustainable life away from the streets.
The role
We’re looking for a Head of Marketing to bring energy, creativity and focus to our marketing activity—boosting awareness, growing supporter engagement and helping drive income across fundraising streams. You’ll also play a part in the wider leadership of the organisation as a member of our management team.
Ideal candidate
You’ll help shape and deliver our communications and marketing activities across digital channels and in the real world. This includes:
- Supporting the development and delivery of our annual marketing strategy to meet fundraising targets and service requirements.
- Building and running multi-channel marketing campaigns from concept to launch, working with colleagues and partners to deliver strong results.
- Supporting fundraising acquisition by engaging new prospects—individual philanthropists, companies, trusts and foundations, and local authorities.
- Taking our social media to the next level—creating an editorial calendar and producing engaging content for Instagram, Facebook, X/Twitter, YouTube, blogs and more.
- Managing Providence Row's digital profile, including maintenance and development of the website, social media, external website listings and links, and Google Ads (etc).
- Overseeing the production of organisational marketing materials.
- Monitoring and responding to social engagement, ensuring our voice is consistent, confident and human.
- Developing business cases for new marketing initiatives, and measuring impact so we keep improving.
- Supporting annual planning and budgets, keeping everything GDPR-compliant and aligned with charity and statutory requirements.
Research shows some people, especially women and marginalised groups, may hesitate to apply unless they match all the criteria. However, we want to assure everyone that we encourage applications from all individuals, regardless of whether they fulfil every point in the job description. Your unique perspective matters to us – please apply with confidence.
Benefits 27 days holiday plus
Head of Marketing in London employer: Homeless Link
Contact Detail:
Homeless Link Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, social media strategies, and any other relevant work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the organisation and its mission. Be ready to discuss how your experience aligns with their goals, especially in supporting vulnerable communities. We want to see your passion for making a difference!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the Head of Marketing role.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with our mission at Providence Row. Show us how you can bring energy and creativity to our marketing efforts!
Showcase Your Achievements: Don’t just list your responsibilities; tell us about your successes! Use specific examples of past marketing campaigns or projects you've led that resulted in positive outcomes. We love numbers and results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Homeless Link
✨Know the Mission
Before your interview, take some time to really understand Providence Row's mission and values. Familiarise yourself with their work in supporting homeless individuals and how your marketing skills can contribute to that cause. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Creativity
As a Head of Marketing, creativity is key! Prepare examples of past campaigns you've led, especially those that had a social impact. Be ready to discuss how you can bring fresh ideas to their marketing strategy and engage supporters in innovative ways.
✨Engage with Digital Trends
Stay updated on the latest digital marketing trends and tools. Be prepared to discuss how you would enhance Providence Row's online presence, particularly on social media. Bring ideas for content that resonates with their audience and drives engagement.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the organisation's current marketing strategies and future goals. This not only shows your interest but also helps you gauge if this role aligns with your vision and values.
