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- Tasks: Create and deliver engaging content across digital and print platforms for a meaningful cause.
- Company: Join Glass Door Homeless Charity, making a real difference in the lives of vulnerable individuals.
- Benefits: Enjoy flexible working hours with a four or five-day week and a supportive team environment.
- Why this job: Be part of a dynamic team that values creativity and social impact while enhancing your skills.
- Qualifications: Strong writing, design skills, and experience in digital communications are essential.
- Other info: Opportunity to work closely with beneficiaries and contribute to impactful campaigns.
The predicted salary is between 30000 - 42000 ÂŁ per year.
* this role is offered on a four or five day week *
Overview
This role offers the opportunity to plan, create & deliver a variety of communications, leading on design and digital deliverables across internal & external channels for Glass Door Homeless Charity.
The Digital Communication Officer works in the Communications team, reporting to the Head of Communications & Fundraising and manage GD design, web & socials.
Through this role, we will deliver a robust plan of impactful and on-brand content, raising the profile of our work and ensuring we are known amongst existing and new audiences in London
Job Spec
Editorial & Design
- Ability to produce fresh, emotive and informative content across print & digital platforms – including profiles of guests, news stories, blogs and speeches
- Lead on design and delivery across the organisation – digital & print: including posters, informative leaflets, presentations, graphics and images for social media, newsletters and website as needed
- Work collaboratively across the organisation to solicit content from other members of staff, including caseworkers, operations and fundraising colleagues to support Communications’ strategic aims
- Support the design of campaigns, appeals & events – working alongside the Head of Comms & Fundraising, and key members of the fundraising team to bring alive the vision of the campaign.
- Co-lead on our work with content producers (photographers, videographers, designers, etc), ensuring content meets GD’s standards and is signed off by appropriate staff members
- Maintain Sharepoint for digital content – including photos, social images, video and written content
- Provide quality-control support (eg proof-reading and editing) on all materials outside of the Comms team and externally, ensuring all content, imagery and branding are consistent with house style and on brand
- Create & deliver video content to support the digital strategy and on an ad-hoc basis
Digital
- Manage and maintain all social media accounts in-line with GD\’s social media guidelines, focusing on building awareness, driving traffic and increasing engagement
- Manage and update GD website in-line with the digital strategy and content planner
- Co-develop & oversee a digital content calendar
- Co-manage delivery of multiple/congruent campaigns, appeals and events to engage existing and attract new supporters, often working alongside key members of other teams including fundraising, operations and advocacy teams.
- Support with digital marketing, working closely and collaboratively with the Marketing Officer, Head of Comms & Fundraising Team to plan, track and successfully deliver paid and organic digital journeys.
- Monitor social media and advise key staff on any issues arising that could jeopardise the reputation of the charity, ensuring all Crisis Comms is managed in line with Crisis Comms Policy
- Support the development and delivery of bi-monthly internal e-newsletters.
Monitor impact
- Work closely and collaboratively with the Marketing Officer to ensure all conversions of paid promotion are tracked effectively and efficiently
- Support the monitoring and tracking of website usage
- Support the evaluation of social media and online reach, create monthly reports, and assist with evaluating the effectiveness of campaigns and appeals
- Support the monitoring and tracking Google ads and analytics
- Support the vision and production of a new website, ensuring it is on brand and meets our content and communication needs
- Monitor, assess and report to relevant teams of our content performance to ensure our channels are hives of activity and relevant to our audiences.
- Monitor and follow trends within digital and innovation to improve the organisation’s digital presence and activities
Strategy
- Co-lead on the planning and delivery of the GD Communications Strategy – specifically on the digital and content plans
- Support the delivery of Fundraising key deliverables – specifically on the digital content, stories and campaign key deliverables
- Co-manage the Comms Team’s and cross org deliverables via project management platform monday.com
Events
- Support co-ordination of events, by designing and delivering print and digital materials, online support to fundraisers, and representing the charity as needed in-person and online.
Other
- Attend and participate in relevant team meetings, and other ad hoc meetings when necessary.
- Undertake other ad hoc tasks as directed, such as assistance on GD events and occasional administrative support to the CEO.
- Carry out the functions of the post with proper regard to Glass Door’s Equal Opportunities Policy.
Person Specification
Essential
Experience, Skills & Aptitudes
- Strong writing and editing skills. Willingness to adapt different messaging and storytelling styles across multiple channels and audiences
- Strong design experience and interest using graphic design tools (e.g. Canva, InDesign, Photoshop,) to create and edit publications and graphics
- Experience with managing multiple social media channels and strong interest in social media and using social to engage and attract multiple audiences (IG, FB, LinkedIn and YouTube)
- Minimum of two-years’ experience in a communications or digital role
- Proven experience of increasing reach and engagement across the spectrum of communications channels
- Experience with website publishing and managing (Wordpress, Access, Squarespace)
- Excellent skills in Microsoft Office software (Word, Excel, PowerPoint)
- Good interpersonal and verbal communication skills
- Creative thinker with the ability to work under tight deadlines
- Excellent organisational skills with strong attention to detail. Ability to forward plan and schedule workflows
- Video editing experience
Desirable
- Experience with using paid social, SEO and Google Analytics
- Experience with supporting fundraising colleagues with appeals and events
- Experience of working with and understanding the needs of people experiencing homelessness or similar disadvantaged groups
- Experience of working within a trauma and gender-informed approach
- Confident approach to, and experience of, dealing with challenging behaviour
- Experience in the not-for-profit sector
Personal Qualities
- A hands-on approach and willingness to interact with the beneficiaries (our guests) of the charity
- Dynamic and keen to be fully immersed in the organisation and its overall objectives
- Empathetic attitude towards homeless and vulnerably housed people
- Able to relate to and work with people from a range of backgrounds
- A confident self-starter who will hit the ground running and adapt to changing priorities
- A team player with an open, collaborative style and a practical, “can-do” approach
- Ability to adhere to and implement Health & Safety, HR and operational policies
- Inspired by the work of Glass Door Homeless Charity and in agreement with its ethos
#J-18808-Ljbffr
Digital Communications Officer employer: Homeless Link
Contact Detail:
Homeless Link Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Communications Officer
✨Tip Number 1
Familiarise yourself with Glass Door Homeless Charity's mission and values. Understanding their ethos will help you tailor your conversations and demonstrate your genuine interest in their work during interviews.
✨Tip Number 2
Showcase your digital skills by creating a personal portfolio that highlights your best design and communication projects. This will give you an edge and allow you to present your capabilities effectively.
✨Tip Number 3
Engage with Glass Door's social media channels before your interview. Comment on their posts or share relevant content to show your enthusiasm and understanding of their digital presence.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully increased engagement on social media or improved digital content in previous roles. This will demonstrate your practical experience and problem-solving skills.
We think you need these skills to ace Digital Communications Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital communications, design, and social media management. Use keywords from the job description to demonstrate that you meet the essential skills and qualifications.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mission of Glass Door Homeless Charity. Share specific examples of your previous work that align with the responsibilities of the Digital Communications Officer role, particularly in creating impactful content and managing digital platforms.
Showcase Your Design Skills: Include a portfolio or links to previous design work that demonstrates your ability to create engaging graphics and content. Highlight any experience with tools like Canva, InDesign, or Photoshop, as these are crucial for this role.
Demonstrate Your Understanding of Digital Strategy: Discuss your experience with digital marketing strategies, including social media engagement and website management. Mention any familiarity with analytics tools, as this will show your capability to monitor and evaluate the effectiveness of campaigns.
How to prepare for a job interview at Homeless Link
✨Showcase Your Writing Skills
As a Digital Communications Officer, strong writing and editing skills are essential. Prepare examples of your previous work that demonstrate your ability to adapt messaging for different audiences and platforms. Be ready to discuss how you approach storytelling in your content.
✨Demonstrate Design Proficiency
Familiarity with graphic design tools like Canva, InDesign, or Photoshop is crucial. Bring along a portfolio showcasing your design work, especially any materials you've created for social media or print. Discuss your design process and how you ensure consistency with brand guidelines.
✨Engagement Strategies
Be prepared to talk about your experience managing social media channels and increasing engagement. Share specific strategies you've used in the past to attract and retain audiences, and be ready to discuss how you would apply these strategies at Glass Door.
✨Understand the Organisation's Mission
Research Glass Door Homeless Charity thoroughly before the interview. Understand their mission, values, and the challenges faced by the homeless community. This will help you articulate how your skills align with their goals and demonstrate your genuine interest in their work.
