BTR Account Manager in London

BTR Account Manager in London

London Full-Time 60000 - 84000 ÂŁ / year (est.) Home office (partial)
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Home Made

At a Glance

  • Tasks: Manage high-value client accounts and optimise leasing performance in the Build-to-Rent sector.
  • Company: Join Home Made, a leading leasing platform transforming the UK rental market.
  • Benefits: Enjoy 24 days annual leave, birthday off, and perks like discounts and social events.
  • Why this job: Take ownership of your portfolio and make a real impact in a dynamic environment.
  • Qualifications: 3+ years in real estate with strong commercial and data-driven skills.
  • Other info: Work in modern offices with opportunities for career growth and a vibrant company culture.

The predicted salary is between 60000 - 84000 ÂŁ per year.

Home Made is an institutional-grade leasing platform for the UK's Build-to-Rent sector. We partner with owners and operators to improve asset performance through faster lease-up, optimised pricing, and reduced operational complexity.

We are hiring a Build-to-Rent Account Manager to take end-to-end ownership of a portfolio of high-value client accounts, acting as the commercial and operational lead from mobilisation through stabilisation and ongoing delivery. This role is designed for a real estate professional who wants accountability, senior exposure, and clear ownership of outcomes.

Role pre-requisite

Applicants must have prior experience in real estate (BtR, lettings, sales, commercial, or adjacent). Direct lettings experience is not essential.

The role

You will be the single point of accountability for your client portfolio, responsible for performance, delivery, and relationships. This is not a traditional lettings role. It combines commercial judgement, account leadership, data-driven insight, and delivery oversight.

Key Responsibilities

  • Client & portfolio ownership
    • Own senior client relationships across a portfolio of Build-to-Rent developments.
    • Act as a considered, credible partner to investors and operators, advising on leasing strategy, market positioning, and performance optimisation.
    • Represent Home Made with confidence at client and senior stakeholder level.
  • Commercial & performance leadership
    • Take accountability for leasing performance across assets, including pace, conversion, and outcomes.
    • Assess market conditions and estimated rental values to inform pricing and go-to-market strategy.
    • Translate performance data into clear insight, recommendations, and forward plans.
  • Sales funnel & delivery oversight
    • Own the end-to-end sales funnel for each account, ensuring best-in-class execution across teams.
    • Identify risks, bottlenecks, and opportunities, driving improvements through structured action.
    • Ensure consistency and quality of delivery across multiple sites and stages.
  • Marketing & launch strategy
    • Shape tailored marketing strategies for each development in partnership with internal teams.
    • Monitor campaign performance and refine tactics to maximise demand and conversion.
    • Lead mobilisation and launch phases to ensure commercially effective delivery.
  • Leadership & collaboration
    • Train and guide junior sales teams during site launches and mobilisation.
    • Work closely with Customer Success, Leasing, Marketing, and senior leadership to align priorities.
    • Act as a culture and values carrier, setting high standards internally and externally.
  • Governance & communication
    • Lead regular client meetings, providing clear performance updates, solutions, and forward‐looking plans.
    • Ensure structured project management from onboarding through to offboarding.

Working pattern & package

  • Working hours: Monday to Friday 9-6 (occasional site travel required)
  • Office location: London Southwark, 1 day a week work from home post probation
  • Salary: OTE ÂŁ75k - ÂŁ110k

What we look for

  • 3+ years' experience in real estate (BtR, lettings, sales, commercial, or related).
  • Strong understanding of rental markets and the ability to assess ERVs with confidence.
  • Experience managing complex accounts or portfolios with multiple stakeholders.
  • Commercially minded, data‐literate, and comfortable owning outcomes.
  • Clear, confident communicator with credibility across internal and external audiences.
  • Organised, proactive, and able to operate at pace across multiple workstreams.

Benefits of working with us

  • Annual Leave: 24 days leave + your birthday off!
  • Modern, state of the art offices
  • Employee Perks: discounts for stores, cinema etc
  • Yearly Half Day Charity Day
  • Office Social Events (Summer and Winter Parties)
  • Our Culture Club run important initiatives and celebrations throughout the year for everyone to get involved in such as: St. Patricks Day, Diwali, Movember etc.
  • Mental Health First Aiders
  • On site Gym access, showers (towels & shower gel), and indoor bike storage
  • Weekly Friday 5pm Happy Hour in the office
  • Opportunities to upskill in your career through our Learning and Development Programme

We are an equal opportunity employer. Diversity and inclusion are important to us at Home Made and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law. Home Made is an equal opportunity employer and will offer reasonable adjustments to applicants in our recruitment process. If you require any accommodations or adjustments as a result of disability, impairment, or health condition, please do not hesitate to contact us at joinus@home-made.com.

BTR Account Manager in London employer: Home Made

Home Made is an exceptional employer, offering a dynamic work environment in the heart of London Southwark. With a strong focus on employee well-being, we provide generous benefits such as 24 days of annual leave plus your birthday off, access to modern office facilities, and opportunities for professional growth through our Learning and Development Programme. Our inclusive culture encourages collaboration and celebrates diversity, making it a rewarding place for real estate professionals to thrive and make a meaningful impact.
Home Made

Contact Detail:

Home Made Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land BTR Account Manager in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the Build-to-Rent sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Show off your expertise! When you get the chance to chat with potential employers or during interviews, make sure to highlight your experience in real estate and your understanding of rental markets. Use data-driven insights to back up your claims and demonstrate how you can add value to their team.

✨Tip Number 3

Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly through our website and express your interest. Tailor your message to show how your skills align with their needs, especially in managing client relationships and performance optimisation.

✨Tip Number 4

Prepare for interviews by practising common questions related to account management and performance leadership. Think about specific examples from your past roles that showcase your ability to handle complex accounts and drive results. Confidence is key, so rehearse until you feel ready to impress!

We think you need these skills to ace BTR Account Manager in London

Real Estate Knowledge
Client Relationship Management
Commercial Judgement
Data Analysis
Performance Optimisation
Market Assessment
Sales Funnel Management
Project Management
Marketing Strategy Development
Team Leadership
Stakeholder Engagement
Communication Skills
Organisational Skills
Proactivity
Problem-Solving Skills

Some tips for your application 🫡

Show Your Real Estate Experience: Make sure to highlight your experience in real estate, especially if you've worked in Build-to-Rent or similar sectors. We want to see how your background aligns with the role and how you can bring value to our team.

Be Clear and Confident: When writing your application, communicate clearly and confidently. Use straightforward language to express your ideas and showcase your understanding of leasing strategies and market performance. We appreciate a strong communicator!

Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific responsibilities and skills mentioned in the job description. Show us why you're the perfect fit for the BTR Account Manager role at Home Made.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Home Made

✨Know Your Market

Before the interview, brush up on your knowledge of the Build-to-Rent sector and current rental market trends. Being able to discuss market positioning and performance optimisation will show that you’re not just familiar with the industry but also ready to contribute valuable insights.

✨Showcase Your Experience

Prepare specific examples from your past roles that demonstrate your ability to manage complex accounts and lead teams. Highlight instances where you’ve successfully driven performance or improved client relationships, as this aligns perfectly with the responsibilities of the BTR Account Manager role.

✨Communicate Clearly

Practice articulating your thoughts clearly and confidently. Since the role requires you to represent Home Made at a senior level, being a strong communicator will be key. Consider doing mock interviews with a friend to refine your delivery and ensure you come across as credible and professional.

✨Prepare Questions

Have a list of thoughtful questions ready for your interviewers. This shows your genuine interest in the role and the company. Ask about their approach to client relationships or how they measure success in the BTR sector. It’s a great way to engage and demonstrate your enthusiasm for the position.

BTR Account Manager in London
Home Made
Location: London
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