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For Companies At a Glance
- Tasks: Lead marketing efforts to boost brand presence and client engagement.
- Company: Family-run home care provider dedicated to changing the face of ageing.
- Benefits: Supportive environment, professional development, and a chance to make a real difference.
- Why this job: Join a purpose-driven team and shape local marketing strategies.
- Qualifications: Experience in digital marketing, SEO, and strong communication skills.
- Other info: Opportunity to work independently while making a positive community impact.
The predicted salary is between 28800 - 43200 £ per year.
Company Description
Home Instead is a family run business, established in 2010. Our Mission is to be the most admired home care provider in our area, by changing the face of ageing and being the first-choice provider of in-home dementia care. Here at Home Instead, happiness and genuinely feeling valued and supported, for both our clients and our Care Professionals is why we are different. Supporting clients throughout the Telford & Surrounding areas, enabling them to live safe and well in their own homes gives us no greater satisfaction or joy and this is only one of the reasons why we are the first homecare organisation in Shropshire to be recognised as Outstanding by CQC.
The Role
This is an entry level position looking for an experienced Marketing Lead to take ownership of our marketing and communications activity. This is a hands‑on role with responsibility for strengthening our local brand presence, increasing client enquiries, and supporting Care Professional recruitment through effective digital and community-focused marketing.
Key Responsibilities
- Develop and deliver integrated marketing and digital strategies aligned to business goals
- Manage all digital channels including website, social media, email marketing, and databases
- Plan and deliver daily social media posts, campaigns, blogs, and case studies
- Monitor and analyse marketing performance using analytics and CRM systems
- Drive SEO, website traffic, and online visibility
- Produce newsletters, e-marketing campaigns, and direct mail activity
- Support community events, awareness campaigns, and business development activity
- Liaise with local media and external partners
- Work collaboratively with recruitment and community engagement teams
Essential Requirements
- Proven marketing experience with strong digital and social media expertise
- Knowledge of SEO, email marketing, analytics, and marketing databases
- Excellent written and verbal communication skills
- Strong organisational skills with the ability to manage multiple priorities
- Confident relationship builder, both in‑person and online
- Self‑motivated, resilient, and able to work independently
Why Join Us?
- Purpose‑led organisation making a genuine difference in the community
- Supportive and values‑driven working environment
- Opportunity to shape and lead local marketing strategy
- Ongoing professional development and support
Ready to Make a Difference? If you’re ready to bring your Passion, skills and a bit of fun to this rewarding role, we’d love to hear from you! Click to apply or call our Recruiter Ashley on 01952 581112 for an informal chat. Please note that this role is UK‑based, and the right to work in the UK must be confirmed as part of the recruitment process. We do not currently hold a Sponsorship licence.
Marketing Lead in Newport employer: Home Instead Telford North
Contact Detail:
Home Instead Telford North Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in Newport
✨Tip Number 1
Get to know the company inside out! Research Home Instead's mission and values, and think about how your marketing experience aligns with their goals. This will help you stand out in conversations and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events where Home Instead might be present. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Show off your skills! Prepare a mini marketing plan or some creative ideas tailored for Home Instead. Presenting this during your interview can demonstrate your initiative and understanding of their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and making a difference in the community.
We think you need these skills to ace Marketing Lead in Newport
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and home care shine through. We want to see how your passion aligns with our mission to make a difference in the community.
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and communications. We love seeing how your skills can help us strengthen our brand presence and support our Care Professionals.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be sure to mention specific examples of your past work that relate to the responsibilities listed in the job description.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Home Instead Telford North
✨Know Your Audience
Before the interview, take some time to research Home Instead and their mission. Understand their values and how they aim to change the face of ageing. This will help you tailor your responses to show that you're not just a fit for the role, but also for the company culture.
✨Showcase Your Digital Savvy
Since the role requires strong digital marketing skills, be prepared to discuss your experience with various digital channels. Bring examples of past campaigns you've managed, focusing on your use of SEO, social media, and email marketing. This will demonstrate your hands-on experience and ability to drive results.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about scenarios related to community engagement or increasing client enquiries. Practising your responses will help you articulate your thought process and problem-solving skills during the interview.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing strategies or how they measure success in their campaigns. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
