Sales Executive - Food/FMCG

At Home Front Outdoor Play, we don’t just build play systems – we create spaces for adventure, learning, and joy. Our built-to-last structures are lovingly handcrafted in the UK and are installed in homes, nurseries, local parks and hotels across the UK for generations of adventures to enjoy. We are on a bold growth journey, and as we scale, we\’re looking for an ambitious Head of Sales to lead and accelerate our growth across the UK, helping us to build something truly special from the ground up. With double digit growth YoY and glowing feedback from our residential and commercial customers, we’ve grown fast and are only just getting started. A competitive base salary * Company car * Enhanced benefits and a rural HQ complete with office dogs! * This is your chance to lead from the front, crafting a results-oriented sales strategy that puts the customer at the heart of everything we do. You\’ll develop and embed processes that sharpen our competitive edge, improve performance across key sales metrics, and inspire a team to consistently exceed expectations. Own and evolve our sales function – strategy, structure, and execution across residential and corporate sectors * Lead and mentor a high-performing, collaborative sales team, developing future hires as we grow * Conduct site visits and lead on commercial tenders/ pitches to ensure accurate and compelling pricing proposals * Embed a customer-first approach across the entire sales journey, from first enquiry to long-term relationship * Develop and drive outbound sales activity to complement a strong inbound pipeline * Constantly review and refine our sales processes to improve conversion, margin, and overall team effectiveness * Champion data-driven decision-making: forecast accurately, analyse performance, and adjust strategy accordingly Proven success in senior sales leadership, ideally within premium product, construction, or design-led industries * A track record of improving sales metrics and driving ambitious growth targets * Experience selling in both B2B and B2C contexts, particularly those with longer, consultative sales cycles * Commercially savvy with a sharp eye for forecasting, CRM utilisation, and pipeline management * A personable and positive approach, accustomed to maximising sales through professional relationships, whilst understanding business limitations * Niche Recruitment is proud to be working exclusively with Home Front Outdoor Play to manage the recruitment of this position