Technical Sales Manager (Chocolate Machinery) in London

We're looking for a knowledgeable, consultative, and driven Technical Sales Manager to lead the sale of our chocolate machinery and equipment range. From tempering machines and enrobers to moulding lines and large-scale production systems, you'll be the expert who helps chocolate makers find exactly the right equipment for their craft.

You'll guide customers through every step, understanding their needs, recommending the right machinery, demonstrating how it works, and supporting them from first enquiry through to installation and beyond. You'll work with everyone from independent artisans buying their first tempering machine to large-scale producers investing in full production lines.

This is a full-time, in-office role based at our London headquarters and superstore showroom, with occasional travel to customer sites, trade shows, and supplier visits.

ABOUT US

Home Chocolate Factory is the UK's leading supplier for professional chocolate makers, from independent artisans to large-scale producers. For over two decades, we've combined craft and technology to supply the finest ingredients, equipment, and expertise to the people who create chocolate magic. We're modernising how we work, from our online store to how we connect with customers. Our team blends deep product knowledge with a love of great service, and we're looking for someone who shares that same spirit.

KEY RESPONSIBILITIES

• Own the technical sales process for our chocolate machinery range, from initial enquiry through to closing the sale and aftercare.
• Understand each customer's production needs, scale, and ambitions, then recommend the right equipment to match.
• Deliver confident, hands-on machinery demonstrations in our London showroom and, where needed, at customer sites.
• Answer detailed technical questions on machine specifications, capacity, installation requirements, maintenance, and compatibility.
• Prepare quotes, proposals, and specifications, and guide customers through pricing, lead times, and financing or warranty options.
• Support international customers with machinery enquiries, shipping logistics, voltage and compliance requirements, and technical queries.
• Build long-term relationships with customers, becoming their trusted advisor for current and future equipment needs.
• Liaise with warehouse, purchasing, suppliers, and engineering or installation partners to ensure smooth delivery and setup.
• Keep accurate records of leads, opportunities, and customer interactions in our CRM (Zoho or similar).
• Stay up to date on new machinery, industry trends, and competitor products, and share insights with the wider team.
• Represent Home Chocolate Factory at trade shows, demonstrations, and industry events.

SKILLS & EXPERIENCE

• Proven experience in technical sales, ideally involving machinery, equipment, or capital goods.
• Strong technical aptitude, with the ability to understand machinery and explain it clearly to both beginners and experts.
• Excellent communication and relationship-building skills, with a consultative, customer-first approach.
• Commercially minded, confident managing the full sales cycle and comfortable with targets.
• Highly organised, with strong attention to detail and the ability to manage multiple opportunities at once.
• Confident using digital tools and systems (Shopify, Zoho, or similar).
• Fluent English speaker, with additional languages a bonus for supporting international customers.
• Background or genuine interest in chocolate, food production, hospitality, or manufacturing is a big plus.
• Willingness to travel occasionally for customer visits, installations, and trade events.

WHY JOIN

You'll be part of a growing family business that supports the makers behind the UK's best chocolate, combining care, craft, and creativity in everything we do. You'll play a key role in helping chocolatiers and producers grow, equipping them with the machinery that brings their ideas to life. And best of all, you'll be working for a chocolate company.