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- Tasks: Lead the recruitment of agents and manage our franchise network across the UK.
- Company: Join Homary, a global leader in home furniture and lifestyle.
- Benefits: Competitive salary, travel expenses covered, company phone, and pension plan.
- Other info: Dynamic role with opportunities for growth and nationwide travel.
- Why this job: Be part of an exciting retail expansion and make a real impact in the industry.
- Qualifications: 2+ years in B2B business development; fluent in English, Mandarin is a plus.
The predicted salary is between 50000 - 65000 £ per year.
Location: London (with nationwide travel across the UK, including Birmingham)
Employment Type: Full-time, Permanent
Start Date: Q2 2026 (May)
Reports to: Head of Overseas Expansion
About Homary
Homary is a leading global brand in the home furniture and lifestyle sector. As part of our international growth strategy, we are officially launching our offline retail expansion in Q2 2026. We are now seeking a driven, well-connected BD professional to build and manage our franchised and distribution network across the United Kingdom.
Role Overview
We are looking for a UK Franchise & Distribution BD Manager to lead the recruitment and onboarding of regional agents, independent furniture retailers, and premium home stores. This role is critical to establishing Homary’s offline presence, converting independent stores into branded showrooms, and building a sustainable agent network across the UK.
Key Responsibilities
- Strategy & Planning: Develop and execute the UK territory expansion plan, including target maps and quarterly goals, starting Q2 2026.
- Lead Generation: Independently identify and approach potential agents through trade shows, industry associations, local retail networks, designer communities, and competitor mapping.
- Full-Cycle Sales Management: Manage the entire BD process from prospecting, qualification, contract negotiation, and signing to store setup and launch.
- Partner Support: Onboard new agents, coordinate training, support store openings, and provide ongoing operational and after-sales support.
- Cross-Functional Collaboration: Liaise with HQ to localize franchise policies, product catalogs, pricing, and support systems for the UK market.
- Reporting: Submit regular market intelligence, competitor updates, progress reports, and KPI dashboards.
Target Agent Profiles
You will recruit from the following high-priority segments:
- Furniture/Home Retailers: Run furniture or building material stores.
- Existing Sofa Brand Agents: Experienced in premium leather and functional sofas; strong retail standards, mall/designer channels.
- Multi-Brand Furniture Retailers: Established store networks, mid-to-high-end product mix, strong sales/installation teams, ready to allocate dedicated space.
- Independent Premium Home & Design Stores: Large-format, well-located stores focused on design and lifestyle; willing to build brand equity over time.
- Interior Design & Fit-out Companies: Access to residential/commercial project clients and showroom space; dual revenue from projects + retail.
Candidate Requirements
- Right to Work: Work permit
- Experience: 2+ years in B2B BD, franchising, or channel sales within the UK furniture, home furnishings, interiors, or home improvement retail sector.
- Track Record: Proven success in recruiting and signing agents/distributors with verifiable cases.
- Industry Knowledge: Deep understanding of the UK mid-market furniture sector, consumer preferences, retail operations, and franchise/distribution models.
- Language: Fluent English (native/near-native) – must be able to draft commercial emails, contracts, and presentations. Mandarin is a strong plus.
- Driving License: Full UK Driving License (required for nationwide travel).
- Mileage: Paid per company mileage policy (own car used)
- Travel: Accommodation covered per company standard for overnight trips
- Phone & Data: Company mobile phone and SIM card provided
- Pension & Leave: Statutory UK pension + annual leave per UK regulations
Business Development Manager (Chinese Speaking) in London employer: Homary.com
Contact Detail:
Homary.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager (Chinese Speaking) in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential agents and retailers. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in B2B business development and franchising. Make sure to tailor it to the furniture sector to really grab their attention.
✨Tip Number 3
Follow up! After meeting someone or sending an application, don’t just sit back. Drop them a message to express your interest and keep the conversation going. It shows you're keen and proactive!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It makes it easier for us to track and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Business Development Manager (Chinese Speaking) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in B2B BD, franchising, or channel sales, especially within the UK furniture sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Homary and how you can contribute to our offline retail expansion. Be sure to mention your language skills if you speak Mandarin!
Showcase Your Achievements: When detailing your experience, focus on your track record of recruiting and signing agents or distributors. We love numbers, so include any quantifiable successes that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Good luck!
How to prepare for a job interview at Homary.com
✨Know Your Market
Before the interview, dive deep into the UK furniture and home improvement market. Understand current trends, key players, and consumer preferences. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to Homary's expansion strategy.
✨Showcase Your Network
As a Business Development Manager, your connections are invaluable. Be ready to discuss your existing relationships with potential agents and retailers. Highlight specific examples of how you've successfully leveraged these connections in past roles to drive growth.
✨Prepare for Role-Specific Scenarios
Expect scenario-based questions that assess your full-cycle sales management skills. Prepare examples from your experience where you identified leads, negotiated contracts, and supported partners post-launch. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Language Skills Matter
If you speak Mandarin, make sure to highlight this during the interview. Discuss how your language skills can facilitate communication with potential partners and enhance Homary's presence in the UK market. If you're asked to draft a sample email or contract, be ready to demonstrate your fluency in both English and Mandarin.