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For Companies At a Glance
- Tasks: Lead the recruitment and management of franchise and distribution networks across the UK.
- Company: Join Homary, a leading global brand in home furniture and lifestyle.
- Benefits: Competitive salary, travel expenses covered, company phone, and pension plan.
- Other info: Dynamic role with opportunities for growth and nationwide travel.
- Why this job: Be part of an exciting offline retail expansion and make a real impact.
- Qualifications: 2+ years in B2B business development; fluent in English, Mandarin is a plus.
The predicted salary is between 50000 - 60000 £ per year.
Location: London (with nationwide travel across the UK, including Birmingham)
Employment Type: Full-time, Permanent
Start Date: Q2 2026 (May)
Reports to: Head of Overseas Expansion
About Homary
Homary is a leading global brand in the home furniture and lifestyle sector. As part of our international growth strategy, we are officially launching our offline retail expansion in Q2 2026. We are now seeking a driven, well-connected BD professional to build and manage our franchised and distribution network across the United Kingdom.
Role Overview
We are looking for a UK Franchise & Distribution BD Manager to lead the recruitment and onboarding of regional agents, independent furniture retailers, and premium home stores. This role is critical to establishing Homary’s offline presence, converting independent stores into branded showrooms, and building a sustainable agent network across the UK.
Key Responsibilities
- Strategy & Planning: Develop and execute the UK territory expansion plan, including target maps and quarterly goals, starting Q2 2026.
- Lead Generation: Independently identify and approach potential agents through trade shows, industry associations, local retail networks, designer communities, and competitor mapping.
- Full-Cycle Sales Management: Manage the entire BD process from prospecting, qualification, contract negotiation, and signing to store setup and launch.
- Partner Support: Onboard new agents, coordinate training, support store openings, and provide ongoing operational and after-sales support.
- Cross-Functional Collaboration: Liaise with HQ to localize franchise policies, product catalogs, pricing, and support systems for the UK market.
- Reporting: Submit regular market intelligence, competitor updates, progress reports, and KPI dashboards.
Target Agent Profiles
You will recruit from the following high-priority segments:
- Furniture/Home Retailers: Run furniture or building material stores.
- Existing Sofa Brand Agents: Experienced in premium leather and functional sofas; strong retail standards, mall/designer channels.
- Multi-Brand Furniture Retailers: Established store networks, mid-to-high-end product mix, strong sales/installation teams, ready to allocate dedicated space.
- Independent Premium Home & Design Stores: Large-format, well-located stores focused on design and lifestyle; willing to build brand equity over time.
- Interior Design & Fit-out Companies: Access to residential/commercial project clients and showroom space; dual revenue from projects + retail.
Candidate Requirements
- Right to Work: Work permit
- Experience: 2+ years in B2B BD, franchising, or channel sales within the UK furniture, home furnishings, interiors, or home improvement retail sector.
- Track Record: Proven success in recruiting and signing agents/distributors with verifiable cases.
- Industry Knowledge: Deep understanding of the UK mid-market furniture sector, consumer preferences, retail operations, and franchise/distribution models.
- Language: Fluent English (native/near-native) – must be able to draft commercial emails, contracts, and presentations. Mandarin is a strong plus.
- Driving License: Full UK Driving License (required for nationwide travel).
- Mileage: Paid per company mileage policy (own car used)
- Travel: Accommodation covered per company standard for overnight trips
- Phone & Data: Company mobile phone and SIM card provided
- Pension & Leave: Statutory UK pension + annual leave per UK regulations
Business Development Manager (Chinese Speaking) employer: Homary.com
Contact Detail:
Homary.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager (Chinese Speaking)
✨Network Like a Pro
Get out there and mingle! Attend trade shows, industry events, and local meetups to connect with potential agents and retailers. The more people you know, the easier it’ll be to find the right partners for Homary.
✨Show Off Your Skills
When you get the chance to chat with potential partners, don’t hold back! Share your success stories and how you’ve helped other businesses grow. This will build trust and show them you’re the right person for the job.
✨Be Prepared to Adapt
Every conversation is different, so be ready to tailor your pitch based on who you’re talking to. Understand their needs and how Homary can fit into their business model. Flexibility is key!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Business Development Manager (Chinese Speaking)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in B2B BD, franchising, and any relevant achievements that showcase your ability to recruit agents and manage partnerships.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Homary. Share your passion for the furniture industry and how your skills align with our goals for UK expansion. Don't forget to mention your language skills if you speak Mandarin!
Showcase Your Industry Knowledge: We want to see that you understand the UK mid-market furniture sector. Include insights or examples of how you've navigated this space before, and how you can leverage that knowledge to help us grow.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people quickly and shows us you're serious about joining the Homary team!
How to prepare for a job interview at Homary.com
✨Know Your Market
Before the interview, dive deep into the UK furniture and home improvement market. Understand current trends, key players, and consumer preferences. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to Homary's expansion strategy.
✨Showcase Your Network
As a Business Development Manager, your connections are crucial. Prepare to discuss your existing relationships with potential agents and retailers. Bring examples of how you've successfully leveraged your network in the past to drive business growth.
✨Demonstrate Full-Cycle Sales Expertise
Be ready to walk through your experience managing the entire sales process. Highlight specific instances where you’ve identified leads, negotiated contracts, and supported partners post-sale. This will show that you’re not just a recruiter but a strategic partner.
✨Prepare for Language Proficiency
Since Mandarin is a strong plus, be prepared to demonstrate your language skills if applicable. Even if you’re primarily communicating in English, showing your ability to engage in Mandarin can set you apart and highlight your suitability for the role.