User Acquisition Lead

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top‑50 grossing charts. With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers market intelligence, data tools and game tech, with AI built‑in, to find product‑market fit fast and scale mass‑market games into lasting experiences that players enjoy for years.

As a User Acquisition Lead, you’ll play a key role in driving the growth and success of Homa’s mobile games by bringing new players to our portfolio. You will report directly to the VP of Growth and partner closely with Publishing, Product, Creative, and Data teams to design and execute impactful UA strategies that fuel player acquisition and retention.

Responsibilities:

• Designing and executing A/B testing initiatives, ensuring insights are effectively shared and implemented across relevant teams to improve performance and scalability.
• Managing significant paid UA budgets for a portfolio of mobile games played by millions worldwide, optimizing spend efficiency and maximizing returns.
• Developing, executing, and monitoring the user acquisition strategy using various channels, including social networks, SDK ad networks, DSPs, Apple Search Ads, influencers, social & search, and organic.
• Steering and optimizing performance through key metrics (CPI, ROAS, retention), analyzing results across networks, campaigns, and countries to provide actionable insights.
• Building and nurturing relationships with top advertising partners, identifying negotiation opportunities, and strategic collaborations.
• Conducting market research and competitive analysis to identify emerging trends, user behavior shifts, and industry best practices.

Requirements:

• Strong hands‑on experience in mobile gaming UA, ideally with a focus on casual or IAP‑driven strategies.
• Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms (Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc.).
• Analytical strength and data‑driven mindset: proficiency with UA analytical tools and techniques to evaluate performance and optimize strategies.
• Proven ability to take initiative and deliver results in a fast‑paced, evolving environment.
• Excellent communication and collaboration skills to align stakeholders and drive shared objectives.
• Bonus: knowledge of monetization strategies and how UA interacts with them.

Our Culture:

• Humility: we recognise that we are always learning, we can always improve and grow – we stay grounded in a clear view of ourselves.
• Curiosity: we continuously seek the “why” behind the “what” – we explore with purpose and practicality.
• Focus: our curiosity takes us deeper, not wider – we obsess over the details and let pragmatism guide our attention.
• Ambition: we strive for the best – we don’t settle for “good enough” – we use common sense to reach higher.

Benefits:

• Comprehensive benefits: depending on your location, you’ll enjoy perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• Paris HQ access: a desk at our private office in a well‑located WeWork building with rooftop view and coworking spaces.
• Coworking access: you will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• Global team: collaborate in English with top‑tier talent from 35+ countries across Europe, the UK, the US, and more.
• Team gatherings: we value time together beyond the screen – join us for occasional team gatherings, off‑site retreats (Workations) to connect, recharge, and celebrate.
• Performance reviews: we’re committed to your growth – every six months we reflect on your progress, recognise your achievements, and align on clear development goals.
• Equipment support: from day one we’ll provide everything you need to do your best work, including a home office setup allowance if you’re working remotely.

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after‑work apéros and community events, we’ve designed a space people genuinely enjoy. We also have team members across Europe – from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you’re based there – or planning to be – we’d love to hear from you!