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- Tasks: Lead innovative marketing projects in women's health and drive product launches across EMEA.
- Company: Join Hologic, a global leader in GYN Surgical Solutions with a focus on healthcare innovation.
- Benefits: Enjoy a competitive salary, health insurance, and opportunities for professional growth.
- Other info: Travel up to 40% and work in a diverse, inclusive culture focused on teamwork.
- Why this job: Make a real impact in women's health while working in a dynamic and supportive environment.
- Qualifications: Master's degree and extensive marketing experience in the surgical space required.
The predicted salary is between 60000 - 80000 £ per year.
Are you a strategic marketer with a passion for healthcare innovation and women’s health? Hologic is a global leader in GYN Surgical Solutions, helping women overcome serious gynecological conditions and enabling healthcare professionals to deliver best-in-class care. We’re seeking an Upstream Marketing Manager, EMEA to drive all regional upstream marketing activities for our GYN Surgical Solutions portfolio, shaping our roadmap, launches, and growth strategy in line with international objectives.
What to Expect
- Lead New Product Introductions (NPI), OEM, and business-enabling projects across EMEA
- Develop long-term portfolio roadmaps and robust business cases to secure future growth
- Manage the full lifecycle of the portfolio under your responsibility
- Drive upstream projects to successful completion within a matrix organization
- Align, prioritize, and execute upstream marketing activities to maximize portfolio revenue and profitability
- Conduct market analysis to identify trends, competitive landscape, and new opportunities
- Support and guide in-country commercial teams to maximize opportunities within the franchise(s)
What We Expect
- Master’s degree in marketing, engineering, business, or a related field
- Extensive international/European marketing experience, or a combination of sales and marketing experience
- Proven experience managing upstream and downstream marketing with diverse regional and corporate stakeholders
- Strong understanding of current and future market needs and priorities in the surgical space and EMEAC business/competitive landscape
- Solid knowledge of regulatory requirements and marketing excellence practices
- Demonstrated success in project management of complex NPIs and business-enabling projects
- Competence in portfolio lifecycle management and strategic planning
- Ability to build strong business cases from concept to approved project charter to execution
- Ability to elaborate product roadmaps and go-to-market strategies
- Ability to translate unmet customer needs into product specifications
- Strong stakeholder and KOL management skills, including collaboration with market access, scientific affairs, quality, regulatory, legal, R&D and operations
- High proficiency in conducting and analysing market studies to inform business decisions
- Ability to clearly communicate objectives, plans and progress to divisional and regional teams
- Entrepreneurial, ambitious and action-oriented, with a focus on accelerated growth and minimizing friction
- Self-starter with a passion for the surgical market
- Strong negotiation, influencing and engagement skills with high-performing commercial teams.
Additional details
- Travel: Up to 40%
- Language: English required; additional European languages advantageous
- Location: Europe, with preference for UK, Belgium or Netherlands
What we offer
- A dynamic work environment where your ideas lead to tangible impact
- Competitive salary and benefits package, including health insurance
- Opportunities for professional growth and development within a global company
- A supportive, diverse and inclusive culture focused on innovation and teamwork
Ready to help shape the future of women’s health? Apply now.
Upstream Marketing Manager employer: Hologic
Contact Detail:
Hologic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Upstream Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to professionals in the healthcare and marketing sectors, especially those who work with GYN Surgical Solutions. Attend industry events or webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your previous marketing projects, especially those related to upstream marketing and product launches. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Hologic and their GYN Surgical Solutions. Understand their market position and be ready to discuss how your skills align with their goals. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Upstream Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Upstream Marketing Manager role. Highlight your relevant experience in healthcare marketing and any specific projects that align with the job description. We want to see how your skills match our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about women's health and how your background makes you the perfect fit for this role. Let us know what excites you about working with Hologic.
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics and examples to demonstrate how you've successfully managed upstream marketing projects or driven growth in previous roles. We love numbers!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Hologic.
How to prepare for a job interview at Hologic
✨Know Your Market
Before the interview, dive deep into the current trends and competitive landscape in the surgical space. Understanding Hologic's position and how they fit into the broader market will show your strategic thinking and passion for healthcare innovation.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of complex NPIs or business-enabling projects you've managed. Highlight your ability to drive projects to successful completion within a matrix organisation, as this is crucial for the Upstream Marketing Manager role.
✨Prepare Your Business Cases
Think about how you would build strong business cases from concept to execution. Be prepared to explain your thought process and how you translate customer needs into actionable product specifications, as this will demonstrate your strategic planning abilities.
✨Engage with Stakeholders
Since stakeholder management is key, come equipped with examples of how you've successfully collaborated with diverse teams. Discuss your negotiation and influencing skills, especially in relation to high-performing commercial teams, to show you're a self-starter who can drive results.