Upstream Marketing Manager
Upstream Marketing Manager

Upstream Marketing Manager

Full-Time 60000 - 80000 £ / year (est.) No home office possible
Hologic, Inc.

At a Glance

  • Tasks: Lead innovative marketing projects in women's health across Europe.
  • Company: Join Hologic, a global leader in GYN Surgical Solutions.
  • Benefits: Enjoy competitive salary, health insurance, and growth opportunities.
  • Other info: Dynamic, inclusive culture focused on innovation and teamwork.
  • Why this job: Make a real impact on women's health and drive meaningful change.
  • Qualifications: Master’s degree and extensive marketing experience required.

The predicted salary is between 60000 - 80000 £ per year.

Are you a strategic marketer with a passion for healthcare innovation and women’s health? Hologic is a global leader in GYN Surgical Solutions, helping women overcome serious gynecological conditions and enabling healthcare professionals to deliver best-in-class care. We’re seeking an Upstream Marketing Manager, EMEA to drive all regional upstream marketing activities for our GYN Surgical Solutions portfolio, shaping our roadmap, launches, and growth strategy in line with international objectives.

What to Expect

  • Lead New Product Introductions (NPI), OEM, and business-enabling projects across EMEA
  • Develop long-term portfolio roadmaps and robust business cases to secure future growth
  • Manage the full lifecycle of the portfolio under your responsibility
  • Drive upstream projects to successful completion within a matrix organization
  • Align, prioritize, and execute upstream marketing activities to maximize portfolio revenue and profitability
  • Conduct market analysis to identify trends, competitive landscape, and new opportunities
  • Support and guide in-country commercial teams to maximize opportunities within the franchise(s)

What We Expect

  • Master’s degree in marketing, engineering, business, or a related field
  • Extensive international/European marketing experience, or a combination of sales and marketing experience
  • Proven experience managing upstream and downstream marketing with diverse regional and corporate stakeholders
  • Strong understanding of current and future market needs and priorities in the surgical space and EMEAC business/competitive landscape
  • Solid knowledge of regulatory requirements and marketing excellence practices
  • Demonstrated success in project management of complex NPIs and business-enabling projects
  • Competence in portfolio lifecycle management and strategic planning
  • Ability to build strong business cases from concept to approved project charter to execution
  • Ability to elaborate product roadmaps and go-to-market strategies
  • Ability to translate unmet customer needs into product specifications
  • Strong stakeholder and KOL management skills, including collaboration with market access, scientific affairs, quality, regulatory, legal
  • Additional European languages advantageous

Location: Europe, with preference for UK, Belgium or Netherlands

What we offer

  • A dynamic work environment where your ideas lead to tangible impact
  • Competitive salary and benefits package, including health insurance
  • Opportunities for professional growth and development within a global company
  • A supportive, diverse and inclusive culture focused on innovation and teamwork

Ready to help shape the future of women’s health? Apply now.

Upstream Marketing Manager employer: Hologic, Inc.

Hologic is an exceptional employer for those passionate about healthcare innovation, particularly in women's health. With a dynamic work environment that fosters creativity and collaboration, employees benefit from a competitive salary and comprehensive benefits package, alongside ample opportunities for professional growth within a global framework. Our supportive and inclusive culture prioritises teamwork and innovation, making it an ideal place for strategic marketers to thrive and make a meaningful impact.
Hologic, Inc.

Contact Detail:

Hologic, Inc. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Upstream Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to professionals in the healthcare marketing space, especially those who work with GYN Surgical Solutions. Attend industry events or webinars to make connections and learn about potential job openings.

✨Tip Number 2

Showcase your expertise! Create a portfolio that highlights your previous marketing projects, especially those related to upstream marketing and product launches. This will give you an edge when discussing your experience during interviews.

✨Tip Number 3

Prepare for interviews by researching Hologic and their GYN Surgical Solutions. Understand their market position and recent innovations. This knowledge will help you align your answers with their goals and demonstrate your passion for women’s health.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our company.

We think you need these skills to ace Upstream Marketing Manager

Strategic Marketing
Healthcare Innovation
Upstream Marketing
New Product Introductions (NPI)
Portfolio Management
Market Analysis
Project Management
Stakeholder Management
Regulatory Knowledge
Business Case Development
Go-to-Market Strategies
Collaboration Skills
Understanding of Competitive Landscape
Customer Needs Analysis

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Upstream Marketing Manager role. Highlight your strategic marketing experience, especially in healthcare and women’s health, to catch our eye!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for healthcare innovation and how your background makes you the perfect fit for driving our GYN Surgical Solutions portfolio. Be genuine and let your personality come through.

Showcase Your Project Management Skills: Since we’re looking for someone with proven project management experience, be sure to include specific examples of complex NPIs or business-enabling projects you've successfully managed. We love seeing how you’ve driven projects to completion!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Hologic, Inc.

✨Know Your Market

Before the interview, dive deep into the current trends and competitive landscape in the surgical space. Understand Hologic's position within the market and be ready to discuss how your insights can drive their upstream marketing strategy.

✨Showcase Your Project Management Skills

Prepare specific examples of complex NPIs or business-enabling projects you've managed. Highlight your ability to navigate a matrix organisation and how you successfully aligned diverse stakeholders to achieve project goals.

✨Master the Art of Storytelling

When discussing your experience, frame it as a story. Use the STAR method (Situation, Task, Action, Result) to clearly articulate how you've translated customer needs into successful product specifications and roadmaps.

✨Ask Insightful Questions

Prepare thoughtful questions that demonstrate your understanding of Hologic’s mission and the challenges they face in women’s health. This shows your genuine interest in the role and helps you assess if the company aligns with your values.

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