At a Glance
- Tasks: Lead and execute digital marketing strategies, optimising websites and managing paid advertising.
- Company: Holmes & Hills Solicitors, a forward-thinking legal firm.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to work with innovative tools and stay ahead of digital trends.
- Why this job: Make a real impact on digital presence in a growing legal firm.
- Qualifications: 5+ years in digital marketing with strong SEO and campaign management skills.
The predicted salary is between 45000 - 55000 £ per year.
The Digital Marketing Manager will lead and execute Holmes & Hills Solicitors' digital marketing strategy, with a strong focus on managing and optimising the firm’s website and supporting paid advertising. This is a hands-on role that combines strategic planning, digital content creation, SEO, and performance management. The successful candidate will take ownership of all aspects of the firm’s digital presence, particularly website performance, keyword rankings, and content development, ensuring best practice is applied across all platforms.
Key responsibilities include:
- Develop and manage the firm’s overall digital marketing strategy to support business growth and client engagement.
- Oversee the day-to-day management of the firm’s websites, including content updates, SEO optimisation, keyword targeting, and site performance monitoring.
- Liaise with the firm’s external web agency to resolve technical issues, implement improvements, and support larger-scale development work.
- Ensure robust SEO practices are in place, including keyword research, content structuring, internal linking, and securing high-quality backlinks.
- Plan, create, and edit video content for use on the firm’s website and digital channels.
- Use platforms such as Google Analytics 4, Search Console, and Google Tag Manager to track performance, identify issues, and optimise digital campaigns.
- Support paid advertising (PPC), reporting on ROI and keyword alignment.
- Ensure all content and platforms meet legal marketing standards, GDPR compliance, and accessibility best practices (e.g. WCAG).
- Work closely with the Senior Marketing Manager to ensure digital activities align with broader marketing and business development goals.
- Monitor emerging trends, digital tools, and competitor activity to ensure the firm remains digitally competitive and innovative.
Your experience
We are looking for someone with a minimum of 5 years’ experience in digital marketing. Proven experience delivering or managing technical digital projects, including website migrations and SEO focused initiatives. Demonstrable experience in managing multi-channel campaigns (SEO, PPC, content, web pages). Experience working in a professional services or regulated industry. Strong working knowledge of Google Analytics 4, Search Console, Meta Tags and digital marketing reporting.
Additional Experience
Experience with legal sector marketing or professional service marketing is desirable but not essential for this role, as well as project management experience.
Skills needed:
- Solid technical SEO knowledge, including redirects, indexing, and crawl optimisation.
- Ability to brief and manage external suppliers (e.g., developers, agencies).
- High-level written and verbal communication skills, tailored to professional audiences.
- Proficiency with digital tools: Google Analytics 4, Search Console, PPC dashboards, SEO tools (e.g. SEMrush).
- Digital marketing qualification.
- Other skills such as basic HTML/CSS knowledge or ability to review web elements, familiarity with data privacy laws, particularly GDPR and knowledge of design tools such as Adobe Creative Suite would also be preferable but not essential.
Digital Marketing Manager in Colchester employer: Holmes and Hills LLP
Holmes & Hills LLP is an excellent employer, offering a supportive work culture that values teamwork and professional growth. Located in the vibrant town of Colchester, employees benefit from a dynamic environment where they can enhance their conveyancing skills while contributing to meaningful Shared Ownership projects. With opportunities for career advancement and a commitment to employee well-being, this role promises a rewarding experience for those looking to make a difference in the property sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Holmes and Hills LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Holmes and Hills LLP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Holmes and Hills LLP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Holmes and Hills LLP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Holmes and Hills LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Holmes and Hills LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about Holmes and Hills LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Holmes and Hills LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Holmes and Hills LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Holmes and Hills LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
