At a Glance
- Tasks: Lead digital marketing initiatives and manage the firm's website to enhance online presence.
- Company: Join a global law firm with a progressive approach and diverse culture.
- Benefits: Competitive salary, professional development, and opportunities for career growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Make an impact in digital marketing while working with cutting-edge technologies.
- Qualifications: Experience in digital marketing, website management, and project coordination required.
The predicted salary is between 34650 - 42350 £ per year.
HFW’s Marketing & Business Development Department is comprised of teams that look after the regional offices, industry groups, and marketing operations, including events, brand and design, digital marketing and CRM.
The Digital Marketing Senior Executive will also work closely with other business services departments where digital activity overlaps with their work.
This is a stand-alone specialist role with responsibility for the day-to-day delivery of digital marketing.
The role will work closely with other members of the Central Marketing team, drawing on their expertise and support where work crosses CRM, e-mail marketing, events, brand and design, while remaining accountable for progressing and coordinating the digital workstream.
Key responsibilities
- Act as the main point of contact day-to-day for the firm’s website (Word Press), actioning incoming queries and requests and ensuring it is kept up to date.
- Take day-to-day ownership of the digital marketing roadmap, working closely with the Head of Marketing Operations & Digital to translate agreed priorities into practical delivery.
- Website Management & Development
- Publish website content, manage user accounts and train users.
- Improve website content and assets and lead digital projects, campaigns and initiatives, coordinating stakeholders, agencies and suppliers.
- Manage the digital agency, progressing website maintenance, fixes, improvements and development through relevant systems.
- Support new website capabilities, including multilingual content, geolocation, personalisation and automation.
- Stakeholder Engagement & Improvement
- Build relationships with partners, M&BD teams, regional offices and business services, advising on digital approaches and managing expectations.
- Help M&BD teams, including international teams, understand how to create and develop content that performs effectively online, providing practical guidance on areas such as article writing, service and sector content, search and AI discoverability, and wider digital best practice.
- Work closely with Communications on social media, providing digital performance analysis, insight and recommendations to help inform social media strategy and improve performance.
- Support day-to-day Vuture activity, including reviewing and approving campaigns and ensuring best practice.
- Lead digital projects and workstreams, setting the approach, coordinating stakeholders and dependencies, and keeping delivery on track.
- Assess new digital platforms and suppliers, co-ordinating commercial, data protection, Risk, Cyber and IT due diligence before implementation, including for podcast hosting and geolocation services.
- Co-ordinate connected projects with Central Marketing and business services specialists, ensuring clear responsibilities and completed actions.
- Lead SEO activity, including keyword research, redirects, link building and managing high-ranking pages.
- Oversee website content and optimisation, advising on structure, headings, metadata, internal links, user journeys and back-end tags.
- Improve HFW’s visibility in search engines and AI tools through relevant content and technical enhancements.
- Data Protection & Governance
- Co-ordinate responses to website or platform security issues with Cyber, IT, Risk, suppliers and content owners, assessing impact and implementing agreed actions.
- Ensure digital platforms, forms, tracking and new functionality are reviewed for privacy and data protection, escalating specialist legal, Risk or Cyber issues.
- Maintain guidance, processes and governance for website content and digital activity, including documentation, approvals and audit trails.
- Monitor digital marketing activity and help teams track and report campaign performance.
- Use Google Analytics and Looker Studio to analyse performance, produce dashboards, and identify issues, opportunities and priorities
- Any other tasks as may be required as requested.
- Key skills and experience required
- Substantial digital marketing experience, including managing websites, projects, agencies or suppliers.
- Professional services experience, ideally in a law firm.
- Experience using a CMS, ideally Word Press, and improving a corporate website.
- Good knowledge of search optimisation, digital content and AI-driven discovery.
- Experience managing concurrent projects, stakeholders and delivery.
- Experience assessing or implementing digital platforms and coordinating supplier due diligence.
- Experience using GA4 and Looker Studio to report performance and recommend improvements.
- e-Marketing and CRM experience, ideally with Vuture and Inter Action.
- Experience across social media channels and digital marketing best practice.
- Excellent written and verbal communication, with confidence advising stakeholders at all levels.
- Strong project management, organisation and prioritisation skills.
- Basic HTML and CSS skills desirable.
- Excellent attention to detail and hands‑on team player.
- Proactive, uses initiative and takes day-to-day ownership.
- Additional information
Please note that this job description is not contractual and may be amended periodically to meet the changing needs of the Firm.
HFW aims to ensure equality of opportunity, and we are actively working towards improving the diversity of our staff.
All applications will be considered only on merit and the applicant’s suitability to meet the requirements of the role.
HFW collects and processes personal data relating to job applicants to manage its recruitment process.
The firm is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.
For information on how the firm will process your data, please see our Privacy Notice , in the section “What we collect and how we use it”.
About HFW
HFW is a sector-focused global law firm.
We have over 700 lawyers working across the Americas, Europe, the Middle East, Asia and Australia.
We take a progressive approach to our role in commercial business – thinking creatively and pragmatically to support our clients.
Digital Marketing Senior Executive in London employer: Holman Fenwick Willan LLP
HFW is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets legal expertise. With a strong commitment to employee growth, HFW provides opportunities for professional development and collaboration within a diverse team of specialists. The firm's progressive culture fosters creativity and pragmatism, ensuring that every team member can contribute meaningfully to complex commercial challenges while enjoying a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Senior Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Holman Fenwick Willan LLP and show them what you can bring to the table.
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We think you need these skills to ace Digital Marketing Senior Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Holman Fenwick Willan LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Holman Fenwick Willan LLP
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Holman Fenwick Willan LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
