At a Glance
- Tasks: Create engaging email campaigns and optimise automation for maximum impact.
- Company: Join the fun and dynamic Hollywood Bowl Group, a leader in family entertainment.
- Benefits: Enjoy 22 days holiday, discounts, free games, and ongoing training opportunities.
- Other info: Diverse workplace with excellent career development and a commitment to inclusion.
- Why this job: Be part of an exciting growth journey in a fast-paced, people-focused environment.
- Qualifications: Experience in CRM/email marketing and a flair for creativity and analytics.
The predicted salary is between 30000 - 42000 € per year.
Do you have email marketing knowledge with a focus on automation? Are you looking for a working culture that is fast-paced, people-focused and fun? Are you looking to join a company that is financially stable and has very exciting growth plans? If so, then look no further!
The Why... Join Hollywood Bowl Group as our CRM Marketing Executive, in return you’ll get:
- Access to our Electric Vehicle scheme
- 22 days holiday + additional days with length of service
- 50% off food when you are working in centres
- Optional pension plan
- Ongoing training and development with access to development programmes and apprenticeship schemes
- Free games vouchers every month
- 30% discount off food and drink for you and up to five friends
- Access to our Employee Assistance Programme (EAP) for you and your family
- Opportunity to join our healthcare cash plan
- Financial long service awards
- A £15 donation to our charity partner when you complete your induction
- Enhanced maternity, paternity, adoption, and shared parental leave benefits
The What... Here’s some of what you will be doing:
- Working with the brand and campaigns team to create fresh, engaging and effective email creative for campaigns
- You will have a focus on the more technical aspects e.g. triggers/automation
- Set up and broadcast email campaigns to deadlines, using Bloomreach CDP (customer data platform); responsible for accurately selecting campaign audiences, implementing Google Analytics tagging and testing all emails to ensure they render correctly and all links and coding works
- Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
- Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance
- Deliver the email marketing test & learn programme in collaboration with the CRM team
- Support the data-driven strategies for acquisition and retention
- Support all aspects of the Customer Data Platform (Bloomreach) to ensure the system is optimised and data is maintained to the highest quality
- Support the implementation and refinement of marketing communications journeys for customers joining the database from different entry routes (source, brands, centre etc)
The Who... Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
To be successful, you’ll have:
- Previous experience in a similar CRM/email marketing role in a fast paced, commercially focused e-commerce business
- Experience of databases
- Understanding of best practice including CDPs, CRMs, marketing automation, email best practice including deliverability and reputation
- Understanding and experience with automation and triggers
- An understanding of html
- Experience in managing external creative and email agencies
- Experience in multi-site leisure business (desirable)
- A working knowledge of Outlook, Word and Excel
- A working knowledge of Exponea/Bloomreach CDP or similar
- Excellent communication skills
- Attention to detail
- Ability to work to deadline in a fast-paced environment
- A working knowledge of marketing and email marketing terminology and practice
- Strong analytical skills
- Good copywriting skills
- Comfortable working with customer data
- Creative flair and commercial acumen
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
CRM Marketing Executive in Hemel Hempstead employer: Hollywood Bowl
Hollywood Bowl Group is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for those seeking a fast-paced environment where creativity thrives. With a strong focus on employee development, generous benefits including discounts, healthcare options, and a commitment to work-life balance, we ensure our team members feel valued and supported as they contribute to our exciting growth journey across the UK and Canada.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive in Hemel Hempstead
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email marketing projects, especially those involving automation. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM systems and email marketing best practices. Be ready to discuss how you've used data to drive campaigns and improve performance – this is key for roles like the CRM Marketing Executive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our fun and fast-paced team at Hollywood Bowl Group.
We think you need these skills to ace CRM Marketing Executive in Hemel Hempstead
Some tips for your application 🫡
Show Off Your Email Marketing Skills:Make sure to highlight your email marketing knowledge, especially around automation. We want to see how you've used these skills in past roles, so don’t hold back on the details!
Be Creative with Your Application:Since we’re all about fresh and engaging content, let your personality shine through in your application. Use a creative approach to showcase your flair and make us excited to read more!
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor it to reflect the specific skills and experiences that match the CRM Marketing Executive role. We love seeing candidates who take the time to connect their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our fun and fast-paced team!
How to prepare for a job interview at Hollywood Bowl
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around automation and triggers. Be ready to discuss specific campaigns you've worked on and how you optimised them for better performance.
✨Familiarise Yourself with Bloomreach CDP
Since the role involves using Bloomreach, it’s a good idea to get acquainted with its features. If you can, try to demonstrate your understanding of how to set up campaigns and manage customer data effectively during the interview.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of reports you've created or insights you've gained from email performance metrics to showcase your analytical prowess.
✨Be Creative and Communicative
This role requires a creative flair, so think of ways to express your ideas clearly. Prepare a few examples of engaging email content you've created and be ready to discuss your copywriting process and how you ensure attention to detail.
