At a Glance
- Tasks: Create engaging email campaigns and enhance customer experiences with innovative digital strategies.
- Company: Join Hollywood Bowl Group, a leader in family entertainment with exciting growth plans.
- Benefits: Enjoy 22 days holiday, discounts, free games, and ongoing training opportunities.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Be part of a fun, fast-paced team shaping the future of CRM marketing.
- Qualifications: Strong analytical and copywriting skills, plus some experience in email marketing.
The predicted salary is between 40500 - 49500 £ per year.
Do you have email marketing knowledge? Are you looking for a working culture that is fast-paced, people-focused and fun? Are you looking to join a company that is financially stable and has very exciting growth plans? If so, then look no further!
The Why... As our digital capabilities continue to develop, there will be opportunities to contribute to the evolution of our CMS, automation and AI capabilities, exploring how new technologies can improve customer experiences, increase efficiency and drive growth. We’re looking for someone who is curious about what’s next and keen to help shape that journey!
The What... Here’s some of what you will be doing:
- Work with the Brand and Campaigns team to create fresh, engaging and effective email creative and content for campaigns
- Develop insightful creative and content briefs
- Ensure all email communications and supporting digital content are aligned with brand guidelines, tone of voice and the retail calendar
- Set up and broadcast email campaigns, accurately selecting campaign audiences, implementing Google Analytics
- Set up and implement the annual email calendar in line with the national retail calendar, identifying opportunities to enhance customer engagement through relevant content, personalisation and automated communications
- Support the delivery and maintenance of campaign, weekly and monthly reporting
- Deliver the email marketing test & learn programme in collaboration with the CRM team, testing new creative, content, audiences, personalisation, automation and other opportunities to improve performance
- Identify key customer segments, developing and implementing strategies for maximising engagement and revenue
- Contribute to the continued evolution of our CRM and digital capabilities, bringing ideas and curiosity to how we can improve customer engagement, content and processes as new technologies and ways of working develop
- Support all aspects of the Customer Data Platform to ensure the system is optimised with high quality data
- Identify opportunities for adding new prospects to the database and enhancing existing data
To be successful, you’ll have:
- Strong analytical skills
- Good copywriting skills
- Excellent communication skills
- Attention to detail
- Some previous experience in a similar CRM/email marketing role in a fast paced, commercially focused business
- Ability to work to deadline in a fast paced environment
- A working knowledge of marketing and email marketing terminology and practice
- Proficiency in Outlook, Word, and Excel
- Creative flair and commercial acumen
- Experience of databases
- An understanding of HTML
Join Hollywood Bowl Group as our CRM Marketing Executive, in return you’ll get:
- Access to our Electric Vehicle scheme
- 22 days holiday + additional days with length of service
- 50% off food when you are working in centres
- Optional pension plan
- Ongoing training and development with access to development programmes and apprenticeship schemes
- Free games vouchers every month
- 30% discount off food and drink for you and up to five friends
- Access to our Employee Assistance Programme (EAP) for you and your family
- Opportunity to join our healthcare cash plan
- Financial long service awards
- A £15 donation to our charity partner when you complete your induction
- Enhanced maternity, paternity, adoption, and shared parental leave benefits
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
CRM Marketing Executive employer: Hollywood Bowl
Hollywood Bowl Group is an excellent employer that offers a vibrant and dynamic work environment where you can thrive while creating memorable experiences for customers. With great benefits such as ongoing training, career development opportunities, and a supportive team culture, you'll find a rewarding place to grow your skills and enjoy perks like discounts and free game vouchers. Join us in a fun-filled atmosphere that values diversity and inclusion, making every day at work exciting and fulfilling.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hollywood Bowl and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hollywood Bowl are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hollywood Bowl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hollywood Bowl. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hollywood Bowl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hollywood Bowl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hollywood Bowl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hollywood Bowl
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hollywood Bowl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hollywood Bowl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
