At a Glance
- Tasks: Create engaging email campaigns and optimise customer data strategies.
- Company: Join Hollywood Bowl Group, a leader in family entertainment with exciting growth plans.
- Benefits: Enjoy 22 days holiday, discounts, free games, and ongoing training opportunities.
- Other info: Dynamic environment with a focus on diversity and inclusion.
- Why this job: Be part of a fun, fast-paced team making a real impact in marketing.
- Qualifications: Experience in CRM/email marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Do you have email marketing knowledge with a focus on tactical campaigns? Are you looking for a working culture that is fast-paced, people-focused and fun? Are you looking to join a company that is financially stable and has very exciting growth plans? If so, then look no further!
The Why...
Our customers and the relationship we have with them are important to us. That's why we're looking to secure the services of a high-calibre individual with a proven track record in all aspects of CRM, customer data, and email marketing. Your ability to influence and engage at all levels will be key to your success.
In return you'll get:
- Access to our Electric Vehicle scheme
- 22 days holiday + additional days with length of service
- 50% off food when you are working in centres
- Optional pension plan
- Ongoing training and development with access to development programmes and apprenticeship schemes
- Free games vouchers every month
- 30% discount off food and drink for you and up to five friends
- Access to our Employee Assistance Programme (EAP) for you and your family
- Opportunity to join our healthcare cash plan
- Financial long service awards
- A £15 donation to our charity partner when you complete your induction
- Enhanced maternity, paternity, adoption, and shared parental leave benefits
The What...
Here's some of what you will be doing:
- Work with the brand and campaigns team to create fresh, engaging, and effective email creative for campaigns
- Focus on technical aspects such as triggers, automation, and personalisation
- Set up and broadcast email campaigns to deadlines using Bloomreach CDP, ensuring accurate audience selection, Google Analytics tagging, and testing for correct rendering and link functionality
- Co-ordinate support for tactical local emails, optimising campaigns and managing delivery timelines
- Support the delivery and maintenance of campaign, weekly, and monthly reporting with ongoing recommendations to improve email performance
- Deliver the email marketing test & learn programme in collaboration with the CRM team
- Support data-driven strategies for customer acquisition and retention
- Optimise and maintain the Customer Data Platform, ensuring data quality and campaign efficiency
- Assist in implementing and refining marketing communications journeys for new and existing customers
- Identify opportunities for automated CRM programmes and optimise existing programmes
- Collaborate with internal teams to deliver integrated campaigns in line with the national retail calendar and brand guidelines
To be successful, you'll have:
- Previous experience in a similar CRM/email marketing role in a fast-paced, commercially focused e-commerce business
- Experience of databases and marketing automation platforms
- Understanding of best practice including CDPs, CRMs, email deliverability, and reputation
- Hands-on experience with automation and triggers
- Basic HTML knowledge
- Experience managing external creative and email agencies
- Experience in multi-site leisure business (desirable)
- Proficiency in Outlook, Word, and Excel
- Working knowledge of Exponea/Bloomreach CDP or similar
- Strong analytical skills, excellent communication, and attention to detail
- Ability to work to deadlines in a fast-paced environment
- Creative flair and commercial acumen
- Comfortable working with customer data
The Who...
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year. At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
CRM Marketing Executive - Hemel Hempstead employer: Hollywood Bowl Group
Hollywood Bowl Group is an exceptional employer that prioritises a fast-paced, people-focused work culture, making it an ideal place for a CRM Marketing Executive. With exciting growth plans, employees enjoy numerous benefits including generous holiday allowances, discounts, ongoing training opportunities, and a commitment to diversity and inclusion, ensuring a rewarding and supportive environment for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive - Hemel Hempstead
✨Tip Number 1
Get to know the company inside out! Research Hollywood Bowl Group's values, culture, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and email marketing. Think about how your past experiences align with the role and be ready to share specific examples that highlight your skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace CRM Marketing Executive - Hemel Hempstead
Some tips for your application 🫡
Show Off Your Email Marketing Skills:Make sure to highlight your experience with email marketing in your application. We want to see how you've tackled tactical campaigns and what tools you've used, especially if you’ve worked with platforms like Bloomreach or similar.
Be Personable and Engaging:Since we’re all about building relationships with our customers, let your personality shine through in your written application. Use a friendly tone and show us how you can connect with people at all levels.
Detail Your Data Savvy:We love data-driven strategies! In your application, mention any experience you have with customer data platforms and how you've used data to improve email performance. This will show us you're the right fit for our CRM team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Hollywood Bowl Group
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around tactical campaigns. Be ready to discuss specific examples of successful campaigns you've worked on and how you used data to drive decisions.
✨Familiarise Yourself with the Tools
Get to grips with Bloomreach CDP and any other marketing automation platforms mentioned in the job description. If you can, practice using these tools beforehand so you can speak confidently about your experience and how you would use them in the role.
✨Show Off Your Analytical Skills
Prepare to discuss how you've used analytics to improve email performance in past roles. Bring examples of reports you've created or insights you've derived from data that led to actionable changes in your campaigns.
✨Demonstrate Your Creative Flair
Think about how you can showcase your creativity during the interview. Whether it's discussing a unique campaign idea or sharing a portfolio of your work, make sure to highlight your ability to create engaging content that resonates with customers.
