At a Glance
- Tasks: Create engaging email campaigns and optimise customer data strategies.
- Company: Join Hollywood Bowl Group, a leader in family entertainment with exciting growth plans.
- Benefits: Enjoy 22 days holiday, discounts, free games, and ongoing training opportunities.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Make an impact in a fun, fast-paced environment focused on customer relationships.
- Qualifications: Experience in CRM/email marketing and a flair for creativity required.
The predicted salary is between 30000 - 40000 £ per year.
Do you have email marketing knowledge with a focus on tactical campaigns? Are you looking for a working culture that is fast-paced, people-focused and fun? Are you looking to join a company that is financially stable and has very exciting growth plans? If so, then look no further!
The Why...
Our customers and the relationship we have with them are important to us. That's why we're looking to secure the services of a high-calibre individual with a proven track record in all aspects of CRM, customer data, and email marketing. Your ability to influence and engage at all levels will be key to your success.
In return you'll get:
- Access to our Electric Vehicle scheme
- 22 days holiday + additional days with length of service
- 50% off food when you are working in centres
- Optional pension plan
- Ongoing training and development with access to development programmes and apprenticeship schemes
- Free games vouchers every month
- 30% discount off food and drink for you and up to five friends
- Access to our Employee Assistance Programme (EAP) for you and your family
- Opportunity to join our healthcare cash plan
- Financial long service awards
- A £15 donation to our charity partner when you complete your induction
- Enhanced maternity, paternity, adoption, and shared parental leave benefits
What You Will Be Doing
- Work with the brand and campaigns team to create fresh, engaging, and effective email creative for campaigns
- Focus on technical aspects such as triggers, automation, and personalisation
- Set up and broadcast email campaigns to deadlines using Bloomreach CDP, ensuring accurate audience selection, Google Analytics tagging, and testing for correct rendering and link functionality
- Co-ordinate support for tactical local emails, optimising campaigns and managing delivery timelines
- Support the delivery and maintenance of campaign, weekly, and monthly reporting with ongoing recommendations to improve email performance
- Deliver the email marketing test & learn programme in collaboration with the CRM team
- Support data-driven strategies for customer acquisition and retention
- Optimise and maintain the Customer Data Platform, ensuring data quality and campaign efficiency
- Assist in implementing and refining marketing communications journeys for new and existing customers
- Identify opportunities for automated CRM programmes and optimise existing programmes
- Collaborate with internal teams to deliver integrated campaigns in line with the national retail calendar and brand guidelines
Required Experience and Skills
- Previous experience in a similar CRM/email marketing role in a fast-paced, commercially focused e-commerce business
- Experience of databases and marketing automation platforms
- Understanding of best practice including CDPs, CRMs, email deliverability, and reputation
- Hands‑on experience with automation and triggers
- Basic HTML knowledge
- Experience managing external creative and email agencies
- Experience in multi‑site leisure business (desirable)
- Proficiency in Outlook, Word, and Excel
- Working knowledge of Exponea/Bloomreach CDP or similar
- Strong analytical skills, excellent communication, and attention to detail
- Ability to work to deadlines in a fast‑paced environment
- Creative flair and commercial acumen
- Comfortable working with customer data
About the Company
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in‑centre game technology and online scoring systems. Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year. At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
CRM Marketing Executive employer: Hollywood Bowl Group
Hollywood Bowl Group is an exceptional employer that fosters a fast-paced, people-focused, and fun work culture, making it an ideal place for a CRM Marketing Executive. With a commitment to employee growth through ongoing training and development programmes, generous benefits including discounts, healthcare options, and a focus on diversity and inclusion, employees can thrive while contributing to the company's exciting growth plans in the leisure industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hollywood Bowl Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hollywood Bowl Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hollywood Bowl Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hollywood Bowl Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hollywood Bowl Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hollywood Bowl Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hollywood Bowl Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hollywood Bowl Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hollywood Bowl Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hollywood Bowl Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
