Event Sales Executive

Event Sales Executive

Reading Full-Time 25200 - 37800 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales, build relationships, and deliver exceptional service in a dynamic environment.
  • Company: Join Hollywood Bowl Group, a leader in family entertainment with 75 centres across the UK.
  • Benefits: Enjoy bonuses, discounts, training programmes, and a supportive team culture.
  • Why this job: Be part of an exciting growth journey while making lasting connections in the community.
  • Qualifications: Sales experience, strong communication skills, and a passion for customer service are essential.
  • Other info: Flexible hours and opportunities for personal development await you!

The predicted salary is between 25200 - 37800 £ per year.

Are you a confident and driven individual with a passion for sales and a love for leisure/hospitality? Are you looking for a business that is financially stable and has very exciting growth plans? If so, then look no further!

Join Hollywood Bowl Group as an Event Sales Executive, in return you'll get:

  • The opportunity to earn quarterly bonus
  • 50% off food when you are working
  • Optional pension plan
  • 28 days holiday & additional days holiday with length of service
  • Access to our in-house training programmes and apprenticeships
  • Free games vouchers every month
  • 30% discount off food and drink for you and up to five friends
  • Access to our Team Member Support Programme which includes counselling support, life coaching, computerised cognitive behaviour therapy and Mental Health First Aiders.
  • The opportunity to join our healthcare cash plan
  • Financial long service awards
  • A £15 donation to our dedicated charity partner when you complete your induction
  • Enhanced maternity, paternity, adoption, and shared parental leave benefits

We're looking for an Event Sales Executive to join our dynamic team and play a key role in growing our client base, driving revenue, and delivering outstanding service experiences. As an Event Sales Executive, you'll be the face of our brand-building relationships with local communities, corporate clients, and customers to showcase everything our venue has to offer. Whether it's securing new business or strengthening existing partnerships, you'll thrive in a fast-paced environment where no two days are the same.

Here's Some Of What You Will Be Doing:

  • Driving sales for your centre by creating and implementing robust sales and outreach activity that engage with different groups
  • Build and maintain long term relationships with key stakeholders and partners
  • Proactively source and convert new business opportunities
  • Work closely with the centre operations team to ensure seamless service delivery
  • Achieve and exceed monthly and annual sales targets
  • Represent the brand at local events e.g. university open days to build brand presence
  • Provide regular reports and insight to management
  • Data collection and promotional work e.g. leafleting
  • Monitor competitor activity and industry trends and adapt strategies accordingly

To be successful, you'll have:

  • Previous sales experience (ideally in the hospitality/leisure industry)
  • Strong communication, negotiation and interpersonal skills
  • Professional and confident in approach
  • Excellent verbal and written communication skills
  • Proven ability to meet and exceed sales targets
  • Highly motivated, goal-oriented, and able to work independently
  • Full of fresh ideas to drive sales
  • Team player with a collaborative mindset
  • Flexible and adaptable to changing priorities or schedules
  • Enthusiastic and passionate about customer service excellence
  • Willingness to travel locally or regionally as required
  • Flexibility to work outside regular business hours when needed

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year. At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

Event Sales Executive employer: Hollywood Bowl Group Plc

At Hollywood Bowl Group, we pride ourselves on being an excellent employer, offering a vibrant work culture that values diversity and inclusion. As an Event Sales Executive, you'll enjoy competitive benefits such as quarterly bonuses, generous discounts, and comprehensive training programmes, all while working in a dynamic environment that fosters personal and professional growth. Join us in Wallingford, where your passion for sales and hospitality can thrive as we continue to expand our exciting entertainment offerings.
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Contact Detail:

Hollywood Bowl Group Plc Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Event Sales Executive

✨Tip Number 1

Familiarise yourself with the Hollywood Bowl Group's brand and values. Understanding their mission and what they stand for will help you align your approach when networking or during interviews, showcasing how you can contribute to their goals.

✨Tip Number 2

Leverage your existing network in the hospitality and leisure industry. Reach out to contacts who may have insights into the company or can provide referrals, as personal connections can significantly boost your chances of landing an interview.

✨Tip Number 3

Attend local events or trade shows related to the leisure and entertainment industry. This not only helps you stay updated on trends but also provides opportunities to meet potential colleagues or clients, which can be beneficial for your role as an Event Sales Executive.

✨Tip Number 4

Prepare to discuss specific sales strategies you've successfully implemented in the past. Being able to share concrete examples of how you've driven sales and built relationships will demonstrate your capability and enthusiasm for the role.

We think you need these skills to ace Event Sales Executive

Sales Experience in Hospitality/Leisure
Strong Communication Skills
Negotiation Skills
Interpersonal Skills
Ability to Meet Sales Targets
Customer Service Excellence
Relationship Building
Data Collection and Reporting
Flexibility and Adaptability
Team Collaboration
Creativity in Sales Strategies
Local Travel Willingness
Event Representation Skills
Proactive Business Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience, especially in the hospitality or leisure industry. Use specific examples of how you've met or exceeded sales targets to demonstrate your capability.

Craft a Compelling Cover Letter: In your cover letter, express your passion for sales and customer service. Mention why you are excited about the opportunity at Hollywood Bowl Group and how your skills align with their needs.

Showcase Communication Skills: Since strong communication is key for this role, ensure your application reflects your verbal and written communication skills. Use clear and concise language, and avoid jargon.

Highlight Flexibility and Adaptability: Emphasise your ability to adapt to changing priorities and schedules. Provide examples from past experiences where you successfully managed unexpected challenges or changes.

How to prepare for a job interview at Hollywood Bowl Group Plc

✨Show Your Passion for Sales

Make sure to express your enthusiasm for sales and the leisure/hospitality industry during the interview. Share specific examples of how you've successfully driven sales in previous roles, as this will demonstrate your commitment and suitability for the Event Sales Executive position.

✨Research the Company

Before the interview, take some time to learn about Hollywood Bowl Group, their values, and their growth plans. Being knowledgeable about the company will not only impress the interviewers but also help you tailor your answers to align with their goals and culture.

✨Prepare for Scenario Questions

Expect to be asked about how you would handle various sales scenarios or challenges. Prepare by thinking of past experiences where you successfully navigated similar situations, focusing on your problem-solving skills and ability to build relationships with clients.

✨Demonstrate Team Spirit

As a potential team player, highlight your collaborative mindset and how you’ve worked effectively with others in previous roles. Discuss how you can contribute to the team at Hollywood Bowl Group and support your colleagues in achieving sales targets.

Event Sales Executive
Hollywood Bowl Group Plc
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