At a Glance
- Tasks: Create engaging email campaigns and optimise customer data strategies.
- Company: Join Hollywood Bowl Group, a leader in family entertainment with exciting growth plans.
- Benefits: Enjoy 22 days holiday, discounts, free games, and ongoing training opportunities.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Be part of a fun, fast-paced team that values creativity and innovation.
- Qualifications: Experience in CRM/email marketing and a flair for creativity required.
The predicted salary is between 30000 - 40000 € per year.
Do you have email marketing knowledge with a focus on tactical campaigns? Are you looking for a working culture that is fast‑paced, people‑focused and fun? Are you looking to join a company that is financially stable and has very exciting growth plans? If so, then look no further!
The Why... Our customers and the relationship we have with them are important to us. That’s why we’re looking to secure the services of a high‑calibre individual with a proven track record in all aspects of CRM, customer data, and email marketing. Your ability to influence and engage at all levels will be key to your success.
In return you'll get:
- Access to our Electric Vehicle scheme
- 22 days holiday + additional days with length of service
- 50% off food when you are working in centres
- Optional pension plan
- Ongoing training and development with access to development programmes and apprenticeship schemes
- Free games vouchers every month
- 30% discount off food and drink for you and up to five friends
- Access to our Employee Assistance Programme (EAP) for you and your family
- Opportunity to join our healthcare cash plan
- Financial long service awards
- A £15 donation to our charity partner when you complete your induction
- Enhanced maternity, paternity, adoption, and shared parental leave benefits
Here's some of what you will be doing:
- Work with the brand and campaigns team to create fresh, engaging, and effective email creative for campaigns
- Focus on technical aspects such as triggers, automation, and personalisation
- Set up and broadcast email campaigns to deadlines using Bloomreach CDP, ensuring accurate audience selection, Google Analytics tagging, and testing for correct rendering and link functionality
- Co‑ordinate support for tactical local emails, optimising campaigns and managing delivery timelines
- Support the delivery and maintenance of campaign, weekly, and monthly reporting with ongoing recommendations to improve email performance
- Deliver the email marketing test & learn programme in collaboration with the CRM team
- Support data‑driven strategies for customer acquisition and retention
- Optimise and maintain the Customer Data Platform, ensuring data quality and campaign efficiency
- Assist in implementing and refining marketing communications journeys for new and existing customers
- Identify opportunities for automated CRM programmes and optimise existing programmes
- Collaborate with internal teams to deliver integrated campaigns in line with the national retail calendar and brand guidelines
To be successful, you'll have:
- Previous experience in a similar CRM/email marketing role in a fast‑paced, commercially focused e‑commerce business
- Experience of databases and marketing automation platforms
- Understanding of best practice including CDPs, CRMs, email deliverability, and reputation
- Hands‑on experience with automation and triggers
- Basic HTML knowledge
- Experience managing external creative and email agencies
- Experience in multi‑site leisure business (desirable)
- Proficiency in Outlook, Word, and Excel
- Working knowledge of Exponea/Bloomreach CDP or similar
- Strong analytical skills, excellent communication, and attention to detail
- Ability to work to deadlines in a fast‑paced environment
- Creative flair and commercial acumen
- Comfortable working with customer data
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in‑centre game technology and online scoring systems. Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year. At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
CRM Marketing Executive employer: Hollywood Bowl Group Careers
Hollywood Bowl Group is an exceptional employer that fosters a fast-paced, people-focused work culture where creativity and collaboration thrive. With exciting growth plans and a commitment to employee development, we offer a range of benefits including generous holiday allowances, discounts, and access to ongoing training programmes, ensuring our team members feel valued and supported in their career journeys. Join us in creating memorable experiences for families and friends while enjoying a workplace that celebrates diversity and inclusion.
Contact Detail:
Hollywood Bowl Group Careers Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns and any data-driven strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in CRM and email marketing. Tailor your answers to show you're a perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our fun and fast-paced team at Hollywood Bowl Group.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Show Off Your Email Marketing Skills:Make sure to highlight your email marketing knowledge in your application. We want to see your experience with tactical campaigns and how you've used data to drive results. Don't hold back on sharing specific examples!
Be Personable and Engaging:Since we value relationships with our customers, let your personality shine through in your written application. Use a friendly tone and show us how you can connect with people at all levels. We’re looking for someone who can engage and influence!
Tailor Your Application:Take the time to tailor your application to the role. Mention your experience with CRM systems, automation, and any relevant tools like Bloomreach CDP. This shows us that you understand what we're looking for and that you're genuinely interested in the position.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Hollywood Bowl Group Careers
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around tactical campaigns. Be ready to discuss specific examples of successful campaigns you've worked on and how you used data to drive decisions.
✨Showcase Your Technical Skills
Since the role involves technical aspects like automation and personalisation, be prepared to talk about your experience with marketing automation platforms and any hands-on work you've done with HTML. Highlight any projects where you optimised email performance through these skills.
✨Demonstrate Your Analytical Mindset
The ability to analyse data is crucial for this position. Come equipped with examples of how you've used analytics to improve campaign performance. Discuss any tools you've used, like Google Analytics, and how they helped you make data-driven decisions.
✨Emphasise Collaboration and Communication
This role requires working closely with various teams, so be ready to share experiences where you've successfully collaborated on projects. Highlight your communication skills and how you've influenced stakeholders at different levels to achieve campaign goals.
